21 Ways To Promote Your Blog Post That You Probably Wish You Knew (Step-by-Step Guide)

21 ways to promote your blog post

Most blog owners make the mistake of constantly creating new blog posts but do little or no promotion afterwards then wander why they didn’t receive any traffic. After staying on this treadmill for months or even years they become discouraged because they’re not generating sales from all their hard work.

You should invest the same amount of time promoting your blog post as writing it otherwise no one will benefit from the great value you are offering.

Wouldn’t you like to get hundreds or thousands
of people reading every post you create?

Here are the 21 ways to promote your blog post:
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How Can I Promote My Website For Free – Top 10 Ways

There are 1000s of dead websites on the Net because they’ve been abandoned due to lack of web traffic. If you don’t attract visitors to your website it will join the pile of dead ones. You’ve probably heard the saying “build it and they will come.” Building a website and placing it on the net will not generate traffic. You need to promote your website using a variety of methods. Since many website owners can’t afford paid advertising they often ask “How can I promote my website for free”? Free ways can be as effective as paid ones. You simply trade your time for money.

Top 10 ways to promote your website for free

Search engine optimization

If your website appears on the first page of any of the search engines it will get a lot of free traffic. To achieve this you first need to optimize your website.

1. Keyword research

Use free keyword research tools such as Wordtracker or the Google Keyword Research tool to find keywords people would use to find your site on the search engines.

2. Weave the keywords throughout your website

Include these keywords in your meta tags, headings, subheadings, page content, links, navigation, image and file descriptions. Only use one or 2 keywords per page in your web copy. Reserve the other keywords for optimizing other pages of your website.

Link Building

Search engines rank websites according to the quality and quantity of the links pointing to your site. So if you want to increase the ranking of a web page work on building lots of links to it.

3. Article marketing

Write 400 word articles that target the keywords on your web page. Include these keywords in the title, content and resource box of your article. Make sure your resource box includes 2 links to your web page. One link should be the full URL of your web page, the other link should be the main keyword phrase linked to the web page you want high rankings for. Submit the article to the top article directories such as Ezinearticles.com. Website owners and ezine publishers often visit these directories to find articles they can publish on their website, blog, ezine or newsletter.

4. Directories

Research local and specialized directories related to your niche that allow a link to be placed on their website. Some will be free, while others will require a reciprocal link or payment. You can find some specialized directories by entering “keyword+directory” in the the Google search box.

5. Related blogs

Search for blogs (http://blogsearch.google.com) related to your niche then submit comments to their posts. Insert your website address at the end of your comment. Don’t just say something like “nice article” as it will probably get deleted by the site owner. Try to answer a question or create a well written response. Other commenters will read it and may get inspired to visit your own site.

6. Forums

Search for forums (http://boardreader.com/) related to your niche and participate in conversations by offering valuable insights to other forum members. Make sure you include a link back to your website at the end of your comment.

Social Media

People love to interact with others on the Net. By interacting with visitors on your website/blog, Twitter or Facebook you build relationships. These people will be more inclined to purchase products and read information you recommend to them. Social media will help promote your website by boosting rankings, generating traffic and building links.

7. Add a blog

Blogs are a great way to interact with your visitors. They can subscribe to your RSS feeds, newsletter, or leave comments. WordPress is one of the most popular platforms for building a blog. It automatically alerts the search engines every time you post new content.

Create a stand-alone blog or add one to your current website. Make a plan to add new content on a regular basis. Types of content may include articles, news, reviews, contests, etc.

8. Social networking

This enables you to interact with people related to your business. Through these interactions you become part of an online community that shares the same interests. Create accounts on Twitter, Facebook, LinkedIn then invite people to join your community through these social networking properties. Be sure to include your website URL in your profile on each of these sites . It will generate a quality backlinks to your own site. Search engines frequently spider social networking sites to search for links containing new information.

9. Social bookmarking

Visitors will bookmark your website or save it to their Favorites list when you offer good content. It boosts your search engine rankings and helps build critical backlinks. Insert a bookmarking icon on your website (e.g.http://www.addthis.com/ ) to make it easy for visitors to bookmark your content. Here are 3 popular social bookmarking websites:


10. Video marketing

Videos are effective because you can watch, read and listen at the same time thus it appeals to a wide audience. This is in contrast to text which just appeals to one segment of your subscribers. A good video captivates your audience better than written content. Create a simple video then upload it to multiple video sharing sites with TubeMogul.

Get more ways to promote your website for free by claiming your copy of
101 Highly Effective Strategies to Promote Your Web Site

How to Promote a Website for Beginners

So you’ve built a beautiful website but want to drive traffic to it. Without any web traffic it will join the 1000s of abandoned ones on the Net where the site owners gave up. Most beginners can’t invest much money to promote their website so they should use free methods instead of paid advertising. Instead of providing 100s of methods I’ll just outline the most effective free methods beginners can use to promote a website.

Steps to promote your website

1. Create a marketing plan

Without a clear marketing plan you’ll probably give up. Write down your marketing strategies, how to do them and when will they be done. Create a schedule (e.g. write and publish an article three times a week) then stick to it until you begin to see results (e.g. increased traffic, subscribers, sales).

2. Optimize your website for the search engines

Search engines use keywords to find your web pages therefore include them throughout your website e.g. title and description meta tags, headings, subheadings, main content, navigation links, internal links, image descriptions (alt tag) and file names.

Research the keywords people use to find your website by entering your main keyword in the free keyword research tool….Wordtracker. It will provide a list of related keywords and display the number of searches per month for each one. Include one or two of these keywords in the content for every page you optimize.

3. Build incoming links

Search engines rank a website according to the quality and quantity of links pointing to it. Once you’ve optimized your website create a link building plan that builds links to your web pages.

Here is one very effective link building strategy:

3. Article marketing on steroids

Content is King on the Web so either learn how to write articles or get someone to write them for you. Add the content to your blog, website, article directories, social media properties (e.g. Twitter, Facebook) and/or repurpose it into podcasts (MP3 file), videos, short reports, ebooks, email courses and teleseminars. As a result you’ll generate lots of links, traffic and sales from your website.

Each article you write should target a keyword from the list you created above. Weave this keyword into your headline, paragraphs and resource box. Remember to link back to your website in the resource box at the end of each article. Submit the article to the top article directors (e.g. ezinearticles dot com). Convert the article to a video then submit it to video sharing sites (e.g. YouTube).

The key to successful website promotion is consistency and perseverance.

Atract a continuous stream of NEW visitors to your website by picking up a copy of 101 Highly Effective Website Promotion Strategies.