Sales Page Strategies – Which Model Works Best to Sell Your Ebook? Part 2

4. Sales page within blog

Visitors get introduced to your ebook with every post you write. The sales page can be created within the blog as a static page.

If the blog attracts lots of visitors your ebook will get lots of exposure.

The downside of this method is that you won’t brand the domain with your ebook. For example it’s easier to remember www.domain.com rather than www.domain.com/rebook. if you create an affiliate program it will also be easier for your affiliates to remember the domain. You could also sell the domain for a high price if it becomes very popular.

5. Sales page within web site

If your web site gets high rankings and lots of visitors you could create the sales page within a directory folder of the web site then link to this page from other pages within your site. This would quickly drive traffic to this page.

The downside is that you would not be branding a separate domain name for your product.

6. Combination

Use a combination of the points mentioned above. Use a unique domain for your rebook sales page (for branding), create a blog targeted towards your rebook topic, drive traffic to your sales page from your other sites and blogs.

Use other methods of driving traffic to your sales page erg. articles, Google ads, ezine ads, press releases, social media sites, forums, blogs, discussion groups.

Whatever sales page strategies you use depends on your personal preference. Instead of wasting precious marketing time and losing sales, decide on the best method that fits your circumstances then go with it.

Keep testing what works best to increase your conversion rates.

What works best for you?

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Attract 1000s of NEW visitors to your website
without spending a dime on advertising

Pick up a copy of my new ebook”Article Marketing Strategies“…
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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO

Sales Page Strategies – Which Model Works Best to Sell Your Ebook?

Have you ever faced the dilemma of where to place the sales page of your ebook?

It’s worth putting some thought into it because you want to attract as many buyers as possible. Alot will depend upon what you already have in place. For example my main web design site ranks well for numerous keyword phrases and gets lots of traffic (approx.29,000/month). My web design discussion blog gets approx. 10,000/month so I could use both of these resources to drive traffic to a sales page on its own domain.

If you don’t have a web site you could create a blog and drive traffic to the sales page or create a one page web site that uses an opt-in form to capture subscribers that can be converted into buyers later.

Here is a run down on the different sales page strategies:

1. Opt-in form on sales page

This method gets visitors to subscribe before you offer them your ebook. The idea behind this is to create a large list of potential buyers that you can offer your ebook to and continue to sell to them.

The opt-in form is usually in the form of a squeeze page meaning they have no alternative but to fill in their name and address
to receive a free report or newsletter. Many marketers use this method because they think if people don’t subscribe then they won’t buy anything.

The various kinds of opt-in forms include pop-ups, pop-ins, pop-in after they leave, drop-ins or autoresponders.

Autoresponders

After a person opts-in they receive a series of follow-up messages with each one of them introducing your ebook. Only a few people purchase a product from one exposure so the follow-up messages expose them to your product serveral times giving several opportunities to purchase.

2. Sales page with download link on thank you page

When the person purchases your ebook from the sales page they get taken to a thank you page that asks them for their name and email address. They receive the download page after submitting the form. This enables you to capture their contact information and makes sure they have no troubles with the download. You could create an upsell product on this thank you page because they are already in a buying mood.

3. Sales page as the blog home page

Visitors would immediately be presented with this page when arriving at your site. This method would be best for people who have read one of your articles so they have been prepared with knowledge about your ebook.

You could build traffic to the blog with lots of targeted content related to your ebook topic. Your ebook could be exposed to visitors on every page.

The downside of this method is that you are asking them to buy without preparation especially if this is the first exposure to your product.

Which Model Works Best For You?

Part 2 of Sales Page Strategies can be read in my next post

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Want to Attract 1000s of NEW visitors to your website for years
without spending a dime on advertising?

Pick up a copy of “Article Marketing Strategies“…
to receive immediate and long-term traffic.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO