Recently I spoke with a friend who runs a retail gift shop inside a mall. He told me his sales were down because many people search for the same gifts online. He would often spend time answering questions from new customers only to have them leave and purchase the item elsewhere. He’s wondering if he’ll be able to keep his store over the next few years.
I suggested to put his store online by designing a small business website. This way he can offer the same products online that he currently sells in his retail store.
Here are 12 things every small business website needs to include in its design:
