Google AdWords – Split Testing Domain Names

Smart marketers use Google AdWords to test the profitability of their products by split testing their domain names. Selecting the correct domain name can make a huge difference in your click through rate (CTR).

How do marketers split test different domain names?

You register 2 for your web site, the other redirects to the same web site. With this technique you can determine which domain receives the most clicks.

From April 1st, 2008 Google will no longer allow you to post a display URL in your Google ad that is not your own website’s real domain name. This means you can’t use automatic redirects.

You can still use multiple domains but with no redirects.

What is the solution?

Bryan Todd has written an article how to get around the redirect problem without getting penalized by Google. It’s a totally fine method you can use to achieve the same results.

Read The Definitive Guide to Google AdWords.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, Search Engine Optimization