Web Copywriting: How to develop an effective Unique Selling Position (USP)

If you selling in a competitive market you need to offer something unique that makes your business, product or service stand out from your competitors. This is defined as your Unique Selling Position or USP. Most website owners realize the importance of having a USP but have difficulty developing one for their own website. If you don’t differentiate yourself from 100 competitors selling the same product or service you may soon be out of business.

A unique selling proposition (USP) can be used in many different ways, as a single word, a tag line, a paragraph or even several paragraphs.

The most important thing to include in your USP is “benefits, not features.” Focus on main benefits your product or service offers to your potential customers.

How to develop an effective USP

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