How To Increase YouTube Ad Revenue And CPM (6 WAYS TO MAKE MORE MONEY)

Imagine, if you could give yourself a pay raise on YouTube. You could go on vacation, upgrade my YouTube gear or pay off some bills.

Watch the video blow to see how a video gets a CPM (cost per thousand views) over $165 and an RPM over $92 compared to another video that only gets a CPM over $5 and RPM over $2.

Obviously, the first video will generate more ad revenue than the second video with the same number of use.

The video below shows you 6 ways to increase your ad revenue and CPM so you can make more money from YouTube.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel

Identify Videos With High CPM and RPM

Here’s how to find the videos on your YouTube channel with high CPM.

  • Log into YouTube channel and click on analytics and YouTube dashboard.
  • Click on revenue
  • Click See More.
    This will show you all the videos that generate the most revenue for YouTube channel. If you want to add the CPM metric, click the plus sign, select CPM. Now you’ll see the cost per thousand views for all your videos. You also have an RPM which gives you the revenue that you make after the 55-45 split.

    For example, this video has a CPM of $122.30. The video that has the lowest CPM is this one with $5.42. Obviously, if I want to generate more revenue, I’ll choose topics that get a higher CPM. I also want those videos to get a lot of views because the more views you get, the more money you’ll make.

Select Top Geographies By CPM (Cost per 1000 views)

The AdSense program use a geotargeting to serve ads on your videos. The ads are specific to a user’s region and language based upon their IP address. This means the ad served to a person in Australia will differ from the ad served to a person in the USA.

As you can see from my graphic the top geographies by CPM, including the United States, Australia, Canada, United Kingdom, and Netherlands.

Let me ask you a question….
What’s the highest CPM you’ve ever got from a video on your channel?
Post your answer in the comments below. I’d love to read them and I’m sure others would too.

If you want to generate more ad revenue, create videos on topics that target the viewers of those countries. Keep in mind that AdSense will target ads and the appropriate language of your content. As you can see from the graphic, the countries that speak English have the highest CPM.

Choose The Most Popular Ad Types

Ad types also determine how much money your channel generates.

According to my channel, skippable video ads get served the most. These are the ads that typically appear when you first start playing the video. You can skip the video in the first five seconds, or if you skip it in the first 30 seconds, the advertiser doesn’t pay for the ad.

Here are all the types of ads that you can display on your videos. You have display ads, overlay ads, sponsored cards, skippable video ads, and non-skippable video ads.

You can maximize your earning potential by turning on all the ad formats, but just keep in mind you don’t want to turn off your viewers by having too many ads on your videos.

Make Longer Videos

YouTube recently reduced the length of a mid-roll ad from 10 minutes down to eight minutes. This means if you create an eight minute video, you can put multiple ad breaks in the video. All you have to do is click on manage mid-roll ads.

You can have YouTube to place the ads automatically throughout your video, or you can do it manually. I highly recommend placing the ad breaks manually instead of placing them automatically. Typically, I’ll put them at the end of a sentence, or when I change topics.

If you have a live stream video that’s typically 30, 40, or 60 minutes long, you can add more than a few ad breaks in that video. Just make sure that you don’t overdo it, so there’s not too many interruptions for your viewers.

Increase Click Through Rate and Audience Retention

YouTube says that “you can increase the chance of YouTube suggesting your content by increasing your click-through rate and your watch time.”

If you want to increase your click-through rate, you have to design a clickable thumbnail that stands out from the competitors thumbnails.

If only a few people click on your thumbnail, you’re going to get a lower click-through rate. This will send a message to YouTube that not many people are interested in your content, so they won’t serve your video to more people’s watch pages.

One of the best ways to improve your click-through rate is to split test different thumbnails. I’ve discovered that making one small tweak to a thumbnail can improve its clicks right over another thumbnail. For instance, you might change the color, the text, or have no text at all, but split testing two different thumbnails, you can quickly determine which thumbnail gets the highest click through rate and gets more views and subscribers.

A secret weapon for split testing thumbnail is the legend option in TubeBuddy.

Click here to get TubeBuddy. Use promo code hermansbuddy to get 20% off any paid option.

As I mentioned earlier, you can increase the chance of YouTube suggesting your content if you increase your watch time.

Okay. B ut how do you do that?
Click here to watch my video on what is a good audience retention on YouTube.

When more viewers click on your thumbnail and watch your video all the way through, you’ll generate more revenue from your YouTube channel. This is because you’re attracting a larger audience and keeping them engaged on your videos.

Research Topics With High Cost Per Click (CPC)

Not all keyword phrases are created equal. As I showed you previously, this topic gets a CPM over $165. This topic only gets a CPM over $5. I discovered that How To tutorials generally have a lower CPM than business tutorials. That’s why topics such as how to promote a product on ClickBank gets a higher CPM than how to make a playlist.

One of the best tools for seeing the cost per click of a keyword phrase that you’re researching is Keywords Everywhere.

If I enter the keyword phrase “how to promote ClickBank” in YouTube search, I get all these suggestions. The highest cost per click is this keyword phrase how to promote ClickBank products without a website with free traffic, $8.63. The lowest cost per click is this keyword phrase how to promote ClickBank products on Pinterest, which has zero cost per click.

As you can see, the keyword phrases that you use oin the titles of the videos will determine how much ad revenue you’re going to generate for that video.

Another tool you can use Ubersuggest. If I entered the keyword phrase how to promote ClickBank products, you can see the cost per click ranges from $9.82 down to $0. If want to generate more revenue from a YouTube video, I choose a topic “how to promote ClickBank products” over the topic “how to promote ClickBank products on Facebook ads“.

Just keep in mind the amount of views you get will determine how much money you make from that video. Obviously, you’re going to make more money from a video that’s getting 50,000 views every 28 days than from a video that’s getting 2,000 views every 28 days even if it has a higher CPM.

Therefore, a high click-through rate and a high watch time is going to make a big difference on the amount of revenue you generate from your channel.

Factors That Affect Ad Serving

Google doesn’t guarantee they’ll always display relevant ads on the YouTube videos. For example, they may not serve ads for a specific search query. Alternatively, if you swear on your videos, that might prevent ads from being displayed on your videos because they’re not family safe. No ads means your video won’t generate any revenue.

Enable Personalized Ads

Make sure you allow personalized ads to be displayed on your videos. Go into your channel settings, select Channel, Advanced Settings, then make sure the box that says Disable Interest-based Ads is unchecked.

If you check the box, it says turning off interest-based advertising may result in fewer ads being eligible to show in your channel and potentially less ad revenue. Other factors, as mentioned earlier, include ad types, geography, language, number of ads appearing in your videos and a view like clicking and watching your videos.

How can I make money on YouTube when you’re not a member of the YouTube Partner program?

No worries. Just watch this video on how to make money on YouTube without 4,000 watch hours and 1,000 subscribers.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel

New YouTube Monetization Rules 2021 (Small Channels Not Getting Paid For Non-Monetized Videos)

Below are the new “right to monetize” rules, that were added to YouTube’s Terms Of Service Nov 18, 2020. I’m going to explain how it affects you and what you can do about it.

You grant YouTube the right to monetize your content. This includes displaying ads on or within your content, or charging users a fee for access. This agreement doesn’t entitle you to any payments.

Any payments you receive will be treated as royalties, such as payments under the YouTube Partner Program, channel memberships, and Super Chat. Google will withhold taxes for such payments.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

YouTube will begin slowly rolling out ads to a limited number of channels that are not in the YouTube Partner Program. This means you may begin seeing some ads displayed on YouTube videos even if you’re not in the YouTube Partner Program. You also won’t receive a share of the ad revenue that’s generated from these ads.

Here’s my take on this new rule….

YouTube is a free social media platform that allows you to spread your message to thousands or even millions of people across the globe from the comfort of your own home.

They also provide a free hosting service for all the videos on your channel as well as free analytics so you can track the performance of every single video.

Another huge benefit is that YouTube content is evergreen. It’s working for you 24 hours a day, seven days a week, year after year. For example, I have videos on my channel that I created years ago that are still generating traffic, leads, and sales on autopilot.

YouTube updated their terms of service so that any payments from YouTube to US creators are now called royalties. Some creators may be required to submit tax information or AdSense for the sake of withholding taxes under US law. YouTube says that US creators will be generally unaffected by this withholding taxes as long as they provide valid documentation.

Keep in mind that YouTube has been splitting ad revenue with creators for many years. Google keeps 45% of YouTube advertising and you get the remaining 55%. That’s a pretty good deal.

How you quickly monetize my YouTube channel so you can claim some of that ad revenue?

If you want to get paid by YouTube, you have to become a member of the YouTube Partner Program, which requires 4,000 watch hours and 1,000 subscribers in the past 12 months.

Click here to watch my video on how to get 4,000 hours watch time on YouTube channel quickly.

Here are a couple of ways that have been very effective for me for quickly gaining watch hours and subscribers.

  1. Go live.
    For example, if you go live for one hour on your channel and you have 10 people that stay for the hour, you get 10 watch hours on your channel. If you go live every week, you’ll soon accumulate those necessary 4,000 watch hours.
  2. Increase upload frequency.
    If you’re currently uploading once a week, try uploading two times a week. The more videos you upload, the faster you’ll meet the threshold of 4,000 watch hours and 1,000 subscribers. If you combine the watch hours and subscribers you get from regular videos with your live stream videos, you’ll get there faster.

    Click here to discover the other methods for quickly getting 4,000 watch hours on YouTube.

    How can I block or turn off ads on YouTube videos?

    The best solution for blocking ads on YouTube videos is to subscribe to YouTube Premium. You can get a one-month free trial to try it out and if you like it, you’ll just pay $11.99 per month. If you’re a student, you only pay $6.99 per month. If you’re a family of up to five members, you only pay $17.99 a month.

    How can I block those recurring annoying ads if I don’t want to pay for YouTube Premium?

    You can use the ‘Blocking controls’ on your Google AdSense account. You can block ads from individual advertisers, block sensitive categories, and even block general categories.

    Watch this video to discover how to block specific ads on YouTube.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How To Add Links To Your YouTube Videos (SO YOU WON’T GET A STRIKE)

Recently, I received a community guidelines strike for having a link error in my video description. That really sucked because when you get a community guidelines strike, you can’t upload, post, or go live for one whole week.

It came as quite a surprise because in the 14 years I’ve been on YouTube, I’ve never received a community guidelines strike for a link error in the description.

In the video below, you’ll discover how to correctly add links to your video content, the types of links you can add, and how to block spam links in your YouTube comments.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.


Here are the types of links that you can add to your YouTube videos

  • Subscribe watermark
    This appears at the bottom right of all the videos on your YouTube channel. When somebody clicks on the subscribe watermark, they immediately can subscribe to your channel.

    To add a watermark, click Customization in YouTube Studio, then click Branding. Click Upload to select an image from your computer. You can place it at the end of your video, at custom start time, or display it on your entire video. After you’ve made your selection, just click Publish.

    Click here to learn how to create a subscribe button
  • Custom subscribe link.
    You can add this custom subscribe link to your social media sites, website, blog, or even in your video description. Then when people click on it, they’ll be able to subscribe to your channel. All you have to do is add this code to the end of your YouTube channel URL.

    Click here to learn how to make a subscribe link
  • Channel banner links.
    Did you know that you can add up to 5 links on your YouTube channel banner? So when people go to visit your channel homepage, they can immediately subscribe to your channel, or check out your social media links or website.

    To add the links, click on Customization in YouTube Studio, then click on Basic info, then click Add Link. Keep in mind, you can only add 5 links to your YouTube channel banner.
  • Affiliate and website links in your description.
    When you place a website link in your video description, make sure it’s a full URL, otherwise, it won’t be clickable. If the link is a paid product placement like a sponsorship deal or a brand deal, make sure you check the box that it’s a paid product placement.

    Before you add an affiliate link in your video description, make sure you don’t get any errors on that website. I made a mistake with my WordPress website of not updating the plugs and themes, and therefore, I got a website error. Ultimately, it was picked up by YouTube, and as a result, I received a strike on my YouTube channel.

    It was only when I fixed the website and submitted an appeal to remove the community guidelines strike that the strike was removed by YouTube. Fortunately, it only took a few minutes for the strike to be removed.

    Here are some rules about links in your YouTube content.

    * Links that send users to websites that violate the community guidelines are not allowed on YouTube. For example, the link that I used in my video description showed a site error when somebody clicked on it. As a result, I received a community guidelines strike.

    Here are some other things to avoid when putting links in your YouTube videos.

    * Avoid links to pornography sites. Avoid links to apps or websites that install malware. Avoid websites or apps phishing for login credentials or information. Avoid websites or apps that give unauthorized access to audio content, video games, or software.

    * Avoid websites that seek to raise funds or recruit for terrorist organizations.

    * Avoid sites containing child sexual abuse imagery.

    * Avoid sites in YouTube’s regulated goods guidelines.
    Just keep in mind that affiliate content doesn’t violate YouTube’s terms of use. However, if you massively post affiliate content in dedicated accounts, it will violate YouTube’s community guidelines regarding spam.

    I suggest you read YouTube’s policies on spam, deceptive practices, and scams. An example of a video link that might result in getting a strike is a phishing site that steals people’s credentials. For example, I might steal a user’s banking login and passwords.

    What happens if you get a community guidelines strike?

    You’ll receive an email about the strike and it’ll also appear in your YouTube dashboard. YouTube will also remove the content. If you’ve already received the warning on your channel, then you receive a strike.

    As a result, you won’t be able to post, upload, or go live for one week on YouTube. Just keep in mind that deleting the content won’t remove the strike. The strike will remain on your channel for 90 days before it’s removed.

    If you successfully appeal a strike, which I did, then YouTube will remove the strike and you can upload a video, go live, and post content.

    Just keep in mind if you get three strikes, your channel will be terminated. I just wish that YouTube had notified me to crack the website instead of giving me a strike. It would have saved a lot of stress.

    Let me know in the comments below if you ever received a community guidelines strike on your channel and if you successfully got it removed.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How To Block Specific Ads On YouTube (Advertiser URLS, Sensitive Categories)

Did you know that you have the ability to block specific ads from appearing on YouTube channel rather than blocking all the ads?

For example, if you don’t want to see those Grammarly ads that are served to you, you can block the Grammarly website and all its accompanying pages.

Watch the video below to discover the reasons why you see an ad, the types of ads you might see, and how to block specific ads on YouTube.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

Why You See An Ad

The ads that play on the YouTube videos you watch are tailored to your specific interests. They’re based on your Google ad settings, the videos you’ve watched, and whether you’re signed in or not.

Here are some of the anonymous signals which may decide which ads you see.

  • Types of videos you’ve viewed.
    For example, recently, I purchased the GoPro Hero 9 Black, so I’ve been watching a lot of GoPro videos on YouTube. Every time I watch a GoPro Hero video on YouTube, I get served an ad at the beginning of the video that shows the Adobe Creative Cloud Photography plan.
  • The apps on your device and the use of these apps,
  • the websites you visit,
  • anonymous identifiers associated with your mobile device,
  • your previous interactions with Google ads or advertising services,
  • your geographic location,
  • the age range,
  • your gender,
  • your YouTube video interactions

Types Of Ads

  • Skippable ad that plays before your video. You can skip it after five seconds.
  • Pverlay ads that appear at the bottom of your video,
  • sponsored cards that appear on the right,
  • non-skippable ads, which means you got to wait ’til the ads finish playing before you can watch the video. I find these types of ads the most annoying. Let me know in the comments below which types of ads you find the most annoying.

Choosing Types Of Ads To Display On Your Videos

If you click on Monetization for an individual video, you can choose which type of ads you want to display on your video. Overlay ads, sponsored cards, skippable video ads, non-skippable video ads. You can also choose the location of your video ads such as before the video, which is a pre-roll ad, during the video, which is a mid-roll ad, where your video has to be at least eight minutes long. Then after the video, which is a post-roll ad.

You can make the ads more useful by making them more specific to you.

Here’s the way that you can edit your information or interests.

  • Go to adsettings.google.com.
  • Here’s a list of how all the ads are personalized to my channel. These ads are based on the personal info that has been added to my Google account, data from advertisers that partner with Google, and Google’s estimation of your interests.
  • If you want to turn off ad personalization, move the slider to the left. Once you’ve turned off personalization, Google will no longer use your info to personalize your ads.

Here’s how to disable interest-based ads from a YouTube channel.

  • Click on your profile icon.
  • Click on YouTube Studio.
  • Click on Settings in your left-hand column.
  • Click on Channel,
  • click on Advanced settings.
  • Scroll down where it says Advertisements.
  • Check the box that says Disable interest-based ads.
  • If you check this box, just keep in mind that if you select this option, personalized ads will not be shown on videos on your channel, such as ads based on viewer’s interests or remarketing ads. This may significantly reduce your channel’s revenue. In addition, earned action reports and remarketing lists will stop working for your channel. Keep that in mind if you check this box.
  • Personally, I keep this box unchecked because I want to get the maximum revenue from my ads.
  • You can also install a browser plugin to opt-out of personalized ads from Google even if you’ve cleared your cookies.
  • Just keep in mind, if you block personalized ads from being displayed on your YouTube videos, you’ll see a decrease in revenue.

How To Block Specific Ads On YouTube

This refers to the creator’s ability to block certain ads on their channel. This simply refers to ads that you don’t want on your channel rather than blocking all the ads on your channel.

  • Go to your Google AdSense account at google.com/adsense.
  • Click on Blocking controls,
  • click on YouTube Host.
  • You’ve got Advertiser URLs, which means you can prevent ads from individual advertisers.
  • All you have to do is click on Manage Advertiser URLs, then you just enter the URL or URLs separated by a comma.
  • If you want to block all the pages from that specific website and put the top domain URL, such as domain.com. This means it’ll block all the pages from domain.com/about, domain.com/contact, or any other pages under that domain.
  • You also got Sensitive categories.
  • If I click on Manage Sensitive categories, I can use this page to allow or block sensitive categories of ads from appearing on my site.
  • If I want to block ads that refer to get-rich-quick schemes, I can just move the slider to the right, it’ll block those sites.
  • These are mainly ads that offer to share lucrative business secrets with consumers, or which offer significant money or merchandise for little or nothing in return, such as multi-level marketing, work-from-home offers, and other online surveys.
  • I’ve got sensationalism, significant skin exposure, et cetera.
  • I’ve also got general categories. These will block more general groups of ads.

    Just keep in mind that this may harm your revenue.
  • If I click on Manage General categories, then I can choose any of these particular categories, and go to the right here and say I don’t want anything from autos and vehicles, just move the slider to the right. Then all the autos and vehicles ads will be blocked. You can just choose all of those particular categories and then those particular ads won’t appear on your YouTube videos.

How can I turn off ads from my YouTube channel so nobody will see ads when they view my videos?

That’s simple, just turn off monetization.

  • Click on the Videos tab in YouTube Studio.
  • Under Monetization, you’ll see all the videos that have been monetized. They have a green dollar sign next to On.
  • Keep in mind, your channel has to be enabled for monetization to see this.
  • If you want to turn off monetization for all the videos on your channel, just select this box at the top, click Monetization, click the drop-down, click Off, then click Update Videos.
  • If you want to monetize all your videos, just select On and then click Update Videos.

Turn of monetization for An Individual Video

  • Check the box next to the video,
  • click the drop-down,
  • click monetization,
  • click the drop-down,
  • select Off,
  • click Update Videos.

How can I block all ads that I see on YouTube videos?

  • Just subscribe to YouTube Premium. Just go to youtube.com/premium. A YouTube Premium subscription will allow you to enjoy watching YouTube uninterrupted by ads whenever you sign in on your mobile device, desktop, or enable TV
  • You can also save videos on your phone for when you’re low on data or can’t get online.
  • Your video also plays uninterrupted in the background when you open another app on your phone.
  • You can also get ad-free music offline and with the screen locked that’s available on both mobile and desktop.

Here are some important things to keep in mind.

  1. If you turn off personalization, you won’t earn as much revenue from the ads that are shown on your videos.
  2. If you disable monetization for all the videos on your channel, you won’t earn any ad revenue. I recommend turning off monetization for those individual videos where you’re promoting your own products or an affiliate product.
  3. Watching the ads or putting up with the ads that are displayed on people’s videos, helps support that specific video creator.

    If you’re watching a specific video that has ads on it from your favorite creator, you actually supporting that creator.

How can I make money on YouTube if I don’t have monetization enabled on my channel?

No worries, just watch this video for 21 ways to make money on YouTube without 4,000 watch hours and 1,000 subscribers.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

YouTube Stories vs Shorts (PROS, CONS & USES)

YouTube Stories expire after 7 days.
YouTube Shorts remain forever.
YouTube Stories is not searchable.
YouTube Shorts is searchable.
YouTube Stories don’t appear on viewers’ computers.
YouTube Shorts appears with regular videos.

How am I going to decide what videos to make?

Watch the video below to discover the pros and cons of YouTube Stories versus YouTube Shorts, so you can decide for yourself what kind of vertical video you should create.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How Do YouTube Shorts and Stories Work?
Here’s how YouTube Shorts works if you have the feature on your phone.
– Tap the plus sign.
– Tap Create a Short.
– You also have the option to upload a video from your camera roll or go live.
– In this case, just tap the plus sign on the bottom of the phone screen..Create a Short.
– Start recording your 15-second video.
– Hit the button again to stop recording.
– Add some music to your video.
– Tap Done when you’re finished.

Here’s how to create a story from the YouTube app on your phone.
– Tap the YouTube app.
– Tap the plus icon.
– Tap Story.
– I can record myself by just tapping the button, or I can select a video from my camera roll. In this case, I’ve already recorded a video, so I’m just going to select the video from my camera roll.
– Tap the icon.
– Tap on the video.
– On the right I’ve got filters, text, I can draw something, add stickers, adjust the volume, and trim.
– For instance, if I add stickers, then I can select videos, like recent or uploads. I can add emojis, et cetera.
– After finishing, just tap Next, and then I can post my story.

Where Do Stories Videos Appear On Your Phone?

You can watch a story on the YouTube mobile app, either from your subscriptions feed, from your homepage, or on some watch pages.

  • When a creator has shared a story, you’ll see a colorful ring around their profile picture.
  • Just tap the profile picture to watch the video.
  • If you want to skip to the previous or next video in the story, just tap to the right or the left of the video player.
  • If you want to pause the video, just hold down on the screen. I
  • f you want to subscribe to a channel while watching a creator’s story, just hit the Subscribe button within the video.
  • You can also dismiss the video by just tapping the X.
  • If you want to make a comment, just tap the comment entry box. You’ll be able to view other comments as well.

Click here if you want to learn more about YouTube Stories

Where Do The Shorts Videos Appear?

  • You can find Shorts videos by browsing the Shorts shelf on the YouTube homepage from the YouTube app. It’s currently in beta, so not everybody has this feature.
  • It’s currently being rolled out to India, but will be rolled out to others in the coming weeks. YouTube Shorts also appears amongst your regular videos. When you publish a Shorts video, it can be searchable on YouTube search
  • You can also find Shorts by selecting the What to Watch Next module. This appears to viewers that have subscribed to your channel.

    Keep in mind, this section is dynamic because YouTube shows content that subscribers have not seen. For example, if a viewer has recently watched a video from your channel, then YouTube will show a recent upload from your channel.
  • You can also find Shorts videos by checking your subscription’s feeds. If you want a better chance of your video appearing on the Shorts shelf on the YouTube app, then YouTube recommends adding a “shorts” hashtag in the title. This is mostly recommended if used in the Shorts camera, but recently I found out that you don’t necessarily have to add the hashtag when using the Shorts camera.
  • If you’re uploading a Shorts video from somewhere else, such as a desktop, then include the hashtag “shorts” in the title or the description.
  • Since Shorts videos appear with regular videos, you can comment and subscribe to the video from the YouTube app or from your computer.

Click here to learn more about YouTube Shorts

How Long Can The Video Be?

  • Stories have a length of 15 seconds, and Shorts videos also have a length of 15 seconds if you’re using the feature on the YouTube app. If you’re not creating Shorts videos using the Shorts feature on the YouTube app, then you can create videos that are less than 60 seconds.
  • You can create a vertical 60-second video by uploading it from your computer or from the YouTube app even if you don’t have the Shorts feature on the app.

How Long Do Comments Last?

  • Comments on stories will expire with the story after 7 days. However, you can still view the comments in your YouTube Studio for 30 days.
  • Comments on Shorts currently last forever because they’re uploaded to the same place as your regular videos.
  • Since Shorts videos appear with regular videos, you can comment and subscribe to the video from the YouTube app or from your computer.

What Are The Eligibility Requirements?

  • YouTube Stories currently requires 10,000 subscribers, but these requirements may come down in the future.
  • The beauty about YouTube Shorts is that there’s no minimum requirements. You can get started right away even if you have zero subscribers. Some creators like MrBeast, for instance, have made a dedicated channel just for YouTube Shorts.

    Let me ask you a question….
    Are you currently creating YouTube Shorts or YouTube Stories on your YouTube channel? Post your answer in the comments below. I’d love to read them and I’m sure others would too.

How Do You Track Video Performance?

  • If you open up the YouTube app, you’ll see the total number of views and subscribers you received in the last 14 days from your stories.
  • For YouTube Stories, you can check the number of views, likes, and comments you got on your stories at the bottom of the video player. If you click on More at the bottom of the video player, you’ll be able to delete the story.
  • Keep in mind that public viewers won’t be able to see the comments, likes, and views on your own story.

How To Track The Performance Of YouTube Shorts?

To track the performance of YouTube Shorts, you can just look on YouTube Studio under Analytics. I discovered that the main traffic source for YouTube Shorts is under direct or unknown.

Here’s an update from YouTube, where you’d able to view traffic sources for YouTube Shorts.

Speaker From YouTube
In the next couple of weeks within YouTube Analytics, you’ll be able to see the views coming from Shorts under traffic source types that’s under the Reach tab. Now, it’s really important to note that those views seen from the homepage are going to come up under browse home, and all other views from Shorts are going to come under Shorts traffic.

What Are Some Good Uses For Stories and Shorts Videos?

  • Shorts appeal to mobile users because you can easily create a Shorts video on your mobile phone.
  • You will also be able to see Shorts videos from other channels on the Shorts shelf on your YouTube mobile app. These vertical 15-second to 60-second videos should be standalone content.
  • When you create a title for your Shorts video, make sure it’s searchable so it can be found on the YouTube search engine.
  • You could create a teaser video for your main video, just tell people to click the link in the description to your main video.
  • You could share a series of tips.
  • You can make an entertaining video.
  • You can answer questions that viewers have asked in your comments.
  • Stories are great for sharing tips, asking questions, and showing what’s going on behind the scenes.

Pros and Cons of YouTube Shorts and Stories

  • Shorts videos are great because you can create them quickly and they appear on the Shorts shelf on the YouTube app.
  • You can also add them to your channel homepage.
  • They’re searchable, which means, if you have an optimized title, they’ll appear in the YouTube search results.
  • Plus, you can get great analytics from the YouTube Studio.
  • If you have access to the Shorts camera, you can use the editing tools to do things like string multiple video clips together, use speed controls and timers, and add music to your video clips.
  • The cons are that the Shorts feature on the YouTube app hasn’t been rolled out to other countries, besides India, yet.
  • Also, there’s no way to currently monetize the YouTube Shorts videos. Shorts videos may also affect the audience retention of your long-form videos.
  • The pros for YouTube Stories is that they’re easy to create. You just take out your phone and start shooting the video.
  • It’s a great way to interact with your community.
  • The cons are, you currently need 10,000 subscribers, and you also can’t monetize these videos.

Do you want to learn more about YouTube Shorts or YouTube Stories?

If that’s a yes, watch this video tutorial on YouTube Shorts and watch this video tutorial on YouTube Stories.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How To FEATURE A VIDEO On Your YouTube Channel Homepage For Returning Subscribers & Non Subscribers

This featured channel trailer video only appears to non-subscribers when they visit your YouTube channel homepage. If I click the subscribe button, then refresh the page, a new featured video appears to returning subscribers. These are viewers that have already subscribed to my channel.

Watch the video below to discover how to add a featured video to your YouTube channel homepage for returning subscribers and feature a channel trailer video for people who haven’t subscribed.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

I found that if you feature a video on your channel homepage, you’ll get more views on that video. I

In the last 28 days, this video received 1,765 views.

“Wow, Herman, how do you do that?”

  • Make sure you’re logged in to your YouTube channel,
  • click your profile icon,
  • click YouTube Studio,
  • click Customization.
  • Under Layout, you have channel trailer for people who haven’t subscribed,
  • you have featured video for returning subscribers,
  • you also have ‘Featured sections’ where you can show a playlist on your channel homepage.

I’ve already shown you the featured video for my non-subscribers.

  • Click the three dots that says Options,
  • click ‘Change video’.
  • You can select a video from your channel or you can select any video that’s on YouTube.
  • I’m going to select this video. Now I have a new video, YouTube Email Notifications Not Working – How To Fix,
  • click Publish.
  • Let’s check my YouTube channel homepage. I’m going to log in to a different account,
  • Click ‘Switch account’. Now you can see I’ve got a new video that displays to returning subscribers.

If you want to attract more subscribers to your YouTube channel don’t just use a channel trailer that gets very few subscribers. Instead, choose a video from your YouTube channel that you know is attracting a lot of subscriber.

Here’s how to find that video.

  • Click Analytics,
  • click See More.
  • Now you can see which videos attracted the most subscribers in the last 28 days. You can change this to the Last 7 days, 90 days, 365 days, or Lifetime.
  • I recommend choosing Last 90 days. As you can see, these videos attracted the most subscribers in the last 90 days.

This video attracted almost 500 new subscribers in the last 90 days, so that’s why I’ve chosen this video.

Here’s how to add your channel trailer to your channel homepage.

  • Make sure you’re logged in to your YouTube channel,
  • click your profile icon,
  • click YouTube Studio,
  • click Customization. I’ve already chosen the video that attracts most subscribers to my channel.
  • If you want to change this, just click the three dots that says Options.
  • I can remove the video or change the video. I
  • ‘m going to click Change.
  • I can select from any of these videos that are displayed on this page.
  • I can also enter a keyword to find specific videos on my channel.
  • For this example, I’m going to enter ‘slideshow’. I’ve got three videos here that continually attract views and subscribers. T
  • his third one, How To Make a Slideshow, currently has 48,600 views, so I click on that. Now, I’ve added that video as a channel trailer to my homepage.
  • Click Publish.
  • Let’s check my channel homepage by logging in to a different account.
  • I click my drop-down, click ‘Switch account’.
  • Now you can see I’ve got a different channel trailer than my original one.

How can I customize the rest of my channel so I can get more views and subscribers?”

Watch this video to learn how to easily customize your YouTube channel and get more views and subscribers

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

YouTube Subscriber Count…Down | Why Am I Losing Subscribers?

I lost 160 subscribers this month compared to last month.

What’s going on?

Watch the video below to discover why your subscriber count dropped, how to compare last month’s subscription status with this month’s subscription status, how subscribers work, how to view your most recent subscriber count, and how to fix the problems associated with subscribers not receiving notifications.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

Let me ask you a question…
Have you ever experienced your subscriber count dropping or changing?Post your answer in the comments below. I’d love to read them and I’m sure others would too.

Here are some reasons why a subscriber count may be dropping.

  1. It’s normal to see fluctuations in your subscriber count from month to month.
    Viewers will subscribe and unsubscribe depending on the content that you produce. If it’s content that they love to watch and it resonates with them, they’ll probably subscribe. If you suddenly upload content that’s vastly different to the previous content, you might lose subscribers.
  2. YouTube removes spam subscribers.
    Sometimes you’ll see a noticeable decrease in your subscriber count as YouTube removes spam subscriptions. YouTube regularly verifies the legitimacy of accounts and actions on your channel. Spam subscribers tend to hide their behavior and subscribe to a variety of channels.
  3. YouTube removes closed accounts from your channel.
    Affected accounts can either be closed by the user or terminated by YouTube because they violated YouTube’s policies like sub for sub. When someone closes their Google account, they don’t exist anymore on YouTube. This means I don’t count toward your subscriber count. The same applies to spam accounts. They don’t contribute towards your subscriber count on your channel.

    Another factor is the pandemic.
    At the beginning of the pandemic, I got a ton more subscribers than I usually get because many people were working from home. Now that many people have returned to work, I get much less subscribers than at the beginning of the pandemic.

Here’s how to compare the number of subscribers you gained last month compared to this month.

Click your profile icon, click “YouTube Studio”, click “analytics”, click “advanced mode”, click “subscription status”, click “compare to”, select “period over period”. On the left here, it says the “last 28 days” from September 1st to September 28th.

In custom, I’ve got August 4th to 31st, so I’m going to change that. Click “custom”, August 1st to August 28th. Click “apply”. Number of people not subscribed, 289,079 compared to August, 285,798. The number of people that subscribed in September, 5,998. Number of people that subscribed in August, 6,138. Let’s check the calculator. 6,138-5,998 equals– My monthly subscriber rate is down 140 subscribers compared to the month before.

What’s going on?

When you subscribe to a channel, you’ll see new videos in your subscription’s feed. They’ll also appear on your home screen at youtube.com or on the YouTube app along with recommendations for channels and videos that you’re interested in. When a viewer first joins YouTube, their subscription status is set to private by default.

Keep in mind that email notifications for new video uploads, live streams, and premieres went away August 13th, 2020. YouTube decided to do away with email notifications because not many people were opening their emails. The good thing is you’ll still be notified on mobile via the YouTube app and on your desktop computer via the Chrome browser if you have notifications turned on.

If you go to YouTube “dashboard” and look under “channel analytics”, you see your current subscribers for your channel, the number of subscribers you’ve gained in the last 28 days. If you scroll down, you’ll see a “recent subscribers” card. If you click “see all”, you’ll see the 100 most recent people that have subscribed to your channel. You’ll see the date they subscribed and the subscriber count. You can also change it from last 90 days to 7, 28, 365, or even lifetime.

Understanding Your Subscriber Count

Your subscriber count reflects how many people are following the content on your YouTube channel. Your audience will only see a shortened version of your subscriber count. The public subscriber count is shortened depending on the number of subscribers of your YouTube channel. Here’s a chart showing your public subscriber counts. For example, if you have less than 1,000 subscribers, then your public subscriber count updates for every one new subscriber

Did you know that YouTube also rounds off the subscriber count to the public?

Here’s a chart to show how your subscriber count will be displayed publicly. For example, if your channel has 1,234 subscribers, then your public subscriber count is 1.23K subscribers. Your next public subscriber count will be 1.24K subscribers. For example, the public subscriber count for my YouTube channel is 74.1K subscribers. If I log into my YouTube dashboard, the subscriber count is a little different, 74,191 subscribers.

How To View Your Live Subscriber Count on YouTube

Social Blade is a great website to see the live subscriber count for your YouTube channel. Just enter your YouTube channel name in the search box then click “live subscriber count“. You’ll also be able to get future subscriber count projections for your channel. Later on, I’ll share three hot tips about how you can attract more subscribers.

How To Fix Problems With Subscribers Not Receiving Notifications

If subscribers are not receiving notifications of your new video uploads, then they won’t be watching your videos and you won’t receive as many views.

Here are some things to check….

  1. Ask viewers to check their settings.
    Almost all notification issues are caused by viewer notification settings. To check your notifications, log to YouTube channel and click on “settings” and then “notifications” or you can go to youtube.com/account_notifications. Enable desktop notifications if you want notifications in your browser from Chrome. Enable all the notifications under “your preferences”.
  2. Notify subscribers when uploading videos.
    When you upload a video, check the box that says “publish to the subscriptions feed and allow notifications to subscribers”. You might also want to check “allow embedding”.

    If your notifications are not working and you want to know how to fix it, Click here to learn more
  3. Check how often you’ve posted in the last 24 hours.
    Viewers receive a maximum of three new video notifications in a 24-hour period.
  4. Avoid publishing videos in bulk.
    If you publish more than three videos in a short period of time, YouTube may temporarily stop sending notifications for 24 hours. Bulk publishing videos may overwhelm the notification systems in YouTube. If you publish multiple videos at a time, try setting them with private first and then publish them at different times.
  5. Keep videos public after publishing.
    It typically takes 10 to 20 minutes for notifications to be sent. If you quickly change your video’s privacy setting to private, then YouTube will stop sending notifications. Viewers get a maximum of three notifications in a 24-hour period. This includes video uploads, premieres, and live streams. You can only send one community post notification in a three-day period.
  6. Viewers have their device notifications turned off.
    Viewers may not be aware they’ve turned off notifications on their device settings. These settings will override the settings on the YouTube app. Also to turn off Chrome notifications in the settings, then will override the YouTube settings for Chrome notifications.

Here are 3 hot tips to attract more subscribers.

  1. Create content that your audience is interested in.
    To do that, create videos on keyword phrases that people are typing into the search engines.
  2. Create an eye-catching thumbnail.
    If your viewers don’t click on your thumbnail, they’re not going to watch your video and if they don’t watch your video, you’re not going to get any new subscribers.
  3. Create an engaging video.
    If you want to get free promotion from YouTube with your videos appear on YouTube search and “suggested videos”, then you have to create a video that’s engaging for your audience. If you get a high click-through rate and a higher watch time, you’ll increase the probability of your video appearing in “suggested videos”.

Have you noticed that sometimes your YouTube notifications are not working? If that’s a yes, watch my next video on Why YouTube Notifications are Not Working and How to Fix It.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How To Use TubeBuddy To Get Subscribers On YouTube (TOP 7 WAYS)

I’m going to show you the top 7 ways to use TubeBuddy to get more subscribers on YouTube. You’ll learn how to find the best keywords to rank your videos, how to save time by finding the most relevant tags, how to share your videos to get more views, and how to check your rankings in the search engines.

Get 20% OFF TUBEBUDDY WITH PROMO CODE hermansbuddy
Click here to get TubeBuddy

Let me ask you a question for those who already use TubeBuddy…
What’s the one feature you use the most on TubeBuddy? Post your answer in the comments below. I’d love to read them and I’m sure others would too.

TubeBuddy Keyword Explorer

I use the keyword explorer tool from TubeBuddy to quickly find the correct keywords for every video that I uploaded. After you’ve installed TubeBuddy, you’ll see a TubeBuddy icon at the top of the page when you’re logged into YouTube channel. Click the TubeBuddy icon. Click Launch Keyword Explorer Now. Enter the keyword phrase in the search box, how to find a YouTube video. Immediately, you’ll get the autocomplete suggestions from YouTube search.

First, I’m going to explore the keyword phrase, how to find a YouTube video. Click Explore. Overall score is fair, 28 out of a 100, so it’s not really good. It would be hard to rank for that one, but search volume is fair. Competition is fair. Optimization strength is excellent. Number of videos in search results, 152 million. Number of monthly searches, 300 searches per month, so that’s pretty good, but obviously, this keyword phrase is too competitive.

Over here on the right, we’ve got related searches, which are long-tail keyword phrases that are less competitive. I’m going to select how to find a YouTube video you can’t remember the name of. Now, I have an overall score of excellent, 100 out of 100. Search volume is excellent. Competition, good. Optimization strength, excellent. Number of videos in search results, 52.1 million, so that’s much better than 150 million.

I can also check the top results in YouTube search if I click on results. The number one video is my video, which I did several months ago, how to find YouTube video without knowing the name of, currently ranks number one in YouTube search. If I scroll down, I’ll find another one of my videos that’s ranked on the first page of YouTube, and no other videos have that same keyword phrase as the title. It says here I own two of 40 search results out of 52.1 million YouTube search results. If I hover over Action, I can add to a topic planner, optimize in SEO studio, copy to the clipboard. Now, I’m going to optimize it in SEO studio.

SEO Studio

I’ve got the title and description. I highly recommend adding a more descriptive paragraph in the description, so you can improve your TubeBuddy SEO score. I already got my tags according to relevance, so that saves a lot of time. If I click on the thumbnail, then I can see all the thumbnails of the top videos and what I’m competing against.

I can upload a custom thumbnail that competes and looks better than the current ones that are there. TubeBuddy also gives you some thumbnail tips such as use bright colors and high contrasting images, include a close up of a human face, ensure text is large enough to read on any device, use fonts and colors and shapes that are consistent with your brand. If I click apply to video, then it says, “Great job. Your optimized title, description, tags are ready. Apply this optimization to a video later.” I can save it as a draft or apply it immediately to the video that I’m creating.

You can see that TubeBuddy has saved me a ton of time by looking for the correct keyword phrase and optimizing my YouTube video.

Did you know you can even save more time with TubeBuddy by researching your keywords directly from your video watch page?
If I enter my keyword phrase, how to find a YouTube video in the YouTube search box, I immediately see these statistics in search explorer on the right here. I’ve got the keyword score, I’ve got the keyword stats, I’ve got related searches, and I’ve got the most used tags.

If I click on one of these related searches, I get the same excellent score as before. If I click keyword stats, I get most views, least views, keyword in title, keyword in description, keyword in tags, top channel, and videos I own.

Here’s my video rank number one for the search phrase, how to find a YouTube video without knowing the name.

Videolytics

If I quickly want to view the stats for this video, I can just use Videolytics. I’ve got a summary here of the total views, comments and likes, got the SEO stats, social stats, and channel stats. I also got the tags for this video, which I can copy. I can also show the search rankings.

These are all the green marks here showing that this video is ranked number one in YouTube search and number two in YouTube search for those particular keyword phrases. I can copy those tags and use them for future videos. I can quickly view the stats for any video I see on YouTube.

What if I want to compare this video with another video?
Click the Compare tab. I can compare this video to this channel’s most popular video, which is my own channel, my channel’s most popular video, a specific video so I can just put the URL on there, and I can also autorun a comparison on the video watch page.

With this Videolytics comparison tool, I can quickly compare a video I’m researching with one of my own videos. It’s a great way to save time doing competition research, so you can quickly compare your video with another video and decide if your video will rank for that particular keyword phrase. If I click on the tools tab, I can quickly check the search rankings. It shows the search results in YouTube search. If I click on share tracker, I can quickly share my video on any of these social media sites.

If I click on Vid2Vid promotion, then I can share this video in the descriptions of all the other videos on my channel.

If I click advanced embed, then I can embed this video on my website or on a blog with this embed code. I have all these options to play the video from a particular start time to an end time. I can select the embedded video size. I can play the video from start time to an end time. I can autoplay the video, loop the video.

Loop video is a great option for embedding the video on your website or blog because the video will continue playing over and over instead of showing unrelated videos at the end of the video. Auto-hide the play bar, disable the play controls, disable the fullscreen, do modest branding, disable keyboard controls, force closed captions, enable advanced privacy mode, enable JavaScript API.

A/B Split Testing For Thumbnails

The thumbnails determine if a viewer will watch your video. If they don’t click on the thumbnail, then they won’t see the video and you’ve wasted a ton of time. The thumbnail that you spent hours creating and fell in love with may not do as well as another thumbnail that you only spent a few hours on.

How do you know? This is where the thumbnail split testing feature will determine which thumbnail gets you the most traffic.

Click the TubeBuddy icon. Click Website Tools. Click A/B Tests. As you can see, I’m split testing multiple thumbnails for different videos here. If I click on this one, I’ve got the original thumbnail here and the variation thumbnail here. The data analysis says based on the total number of impressions and clicks, we are 87.49% sure that your variation thumbnail performs better than the original. As you can see here, the variation thumbnail, I’ve got a higher click-through rate, my impressions and clicks, and more watch time.

The conclusion is that based on the click-through rate, the variation version of your video outperformed your original by 51.31%. For this video, the variation click-through rate was 13.8% higher than the original. If we want to split test a new video, I’ll just click Create AB Test and I just select the video. I can do a thumbnail test or metadata test.

As you can see, the thumbnail split testing feature in TubeBuddy is very handy to split test different thumbnails to see which one gets you the most traffic.

Click here in the description to install TubeBuddy now. Use promo code hermansbuddy to get 20% off of any paid upgrade.

Translate Title and Description

If you want your content to reach a global audience, I highly recommend translating your title, description and tags into a different language. Here’s how to do it. Select the video from your videos tab. I’ll click on this one. Now, I’m using the editing feature, so scroll down to the bottom. Here, you’ve got your tag tools, so I can copy the tags, sort the tags, import tags, translate, and also use the keyword explorer from here.

I’m going to click on translate. Here it shows the top languages spoken by my channel’s audience. I’ve got English, Hindi, Filipino, Arabic, and Punjabi. Here’s all my tags for the video. If I want to translate these tags into Hindi, I just select my language from over here, select Hindi, and now, it’s translated my tags into Hindi. I can do the same for any of these particular languages. Here’s how to translate your video title and description using TubeBuddy. Click Subtitles. Click Add Language. Select the language you want to translate your video into. I’m going to select Hindi. Under title and description, click Add, click Translate.

Now, you can see that my title and description have been translated into Hindi, and just click Publish. Now, you can see under title and description that my video is being translated into Hindi and English. If you want your content to reach a larger audience, consider translating your title description and tags into different languages.

Search Rank Tracking

I showed you previously where your video tags rank in YouTube search by TubeBuddy placing a green icon next to your tags. The search ranking tool from TubeBuddy will show you the rankings of your videos in YouTube search results and also Google Search.

Click the TubeBuddy icon, click Website Tools, click Search Rank Tracking. This page shows all your ranking reports. I’m going to click re-generate ranking report. This can take several minutes. For this keyword phrase how to translate youtube videos to English. This video ranks number two on YouTube and number one on Google Search. For this video how to rank in youtube browse features ranks number one on YouTube and number three on Google Search.

If you want to track more keyword phrases just click Keywords to Track, click Add Keywords, just enter my keyword phrase, and there, and then click Save. Keep in mind you have to upgrade to a paid version to use the search engine ranking tracker. The start option gives you five keyword phrases, the legend version gives you 50 keyword phrases. The great benefit of the Search Rank Tracking feature is that it shows you the rankings in both YouTube and Google Search.

Promo Materials

TubeBuddy provides multiple ways you can share the links from your video or channel on your social media sites or website. You don’t have to waste time creating all the different links that you need.

Click the TubeBuddy icon, click Website Tools, click Promo Materials. This is my most recent upload link so I can share this on Instagram, Facebook, et cetera. This is an embed link for my most recent upload. I can paste this URL embed code to always have my latest YouTube video load on my website.

This is a link to my most popular upload, this is the channel page link so I can direct people to my YouTube channel page. Use this link for a pop-up subscribe link so direct people to the YouTube channel page and display the subscribe to channel pop-up.

Here’s a direct link to my latest video, a link to my high-resolution thumbnail, link to my channel art, link to my channel thumbnail, and here’s the embed code which I’m going to add to my website or blog to always showcase my most recent video.

I can give out this RSS feed link to people who want to subscribe to my channel via an RSS reader. Hey, Herman, which link do you use the most? The link that I use the most is a subscription pop-up link for my channel page. You see the pop-up subscribe box asking people to subscribe.

Do you want to know how to get free YouTube promotion so you can grow your channel fast? If that’s yes, watch my next video on how to get free promotion from YouTube.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

How To Get 70k Subscribers On YouTube (Top 5 Lessons Learned)

Today, I discuss my Top 5 Lessons on how to get 70,000 subscribers on YouTube.

If you implement the top 5 lessons, you’ll experience growth on your YouTube channel, resulting in more views and subscribers.

That’s what you want, isn’t it?

Let me ask you a question…. What’s the one biggest mistake you’ve made while growing your YouTube channel? Post your answer in the comments below. I’d love to read them, and I’m sure others would too.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

My Top 5 Lessons To Get 70,000 Subscribers

  1. Mindset.
    You got to have a vision for your channel, just like I have a vision that there’s a destination at the end of the bike path. Many YouTubers start their YouTube channel as a hobby, but as they go forward, they want to develop into a business and make money from it. That’s why it’s good to have a long-term strategy for your channel, so you can make a business out of it, make money from it and generate leads, sales, et cetera.

    When I began my channel, I just made tutorials because I was into web design. As I created more videos, I developed a passion for creating new content. I wanted to make more videos about tutorials for YouTube, because people are asking questions about how to make a channel for YouTube, how to optimize a channel, et cetera. That’s why I got into it more full-time.

    It’s always good to have goals such as long-term goals and short-term goals. For example, a long-term goal might be to make 50,000 subscribers by the end of the year. A short-term goal might be to achieve 5,000 subscribers per month.

    Another mindset that is critical for developing YouTube channel is to not compare yourself with other channels. If you compare yourself with the competitors, then you might not be doing as well as your competitors and you’ll lose the joy of participating in your channel. It’s better to focus on being the best you can be and try to develop your techniques, your strategies, upgrade your gear, et cetera.

    Another mindset that is critical to developing YouTube channel is to be consistent. You don’t want to just upload videos whenever you feel like it, but have a regular schedule like once or twice a week. For example, I’ve been uploading videos two or three times a week for several years. As a result, I’ve been able to achieve over 70,000 subscribers, and my channel is still growing rapidly.

    Another mindset is to tap into the mind of your ideal viewers. You always should be thinking about how can you create content that your audience is interested in. Once in a while, you can just create content that you’re interested in, but mostly you want to serve your subscribers and your future viewers.

    Instead of focusing on the numbers, focus on creating good content for your future viewers. Most of all, you’ve got to be patient and enjoy the journey, because there’s lots of ups and downs when you might lose focus or lose momentum or lose motivation, but then you still got to keep going.

    If you have the right mindset at the beginning, it’ll be easy to create videos over the next few years. YouTube has a long-term commitment, so you got to be there for the long-term and be consistent if you’re going to make it on YouTube.

    Click here to learn What Does It Mean To Subscribe On YouTube
  2. Audience.
    You got to know your target audience. As I mentioned before, you got to think about who is your ideal subscriber, like how old they are, what country they’re from, what are their interests, what is the content that they wish to watch. Then it’s easier to create content that they wish to watch.

    Another thing you can do is reverse-engineer your competitors’ videos. If you look at the videos of your competitors, you can see which ones are getting lots of views and lots of subscribers. This will give you an idea of the kind of content that you may produce for your own channel, instead of just the channel.

    If you look at their videos that are getting tons of views, tons of comments and attracting lots of subscribers, you might want to think about making videos that are similar to those, but approaching it from it from a different angle.

    When you make videos, you always want to keep your audience in mind. Therefore, you want to find out what your audience is interested in. One of the ways to do this is to do keyword research.
  3. Keyword research.
    One of the most helpful tools that I’ve used over the years to grow my channel to over 70,000 subscribers is TubeBuddy. TubeBuddy gives you ability to research the correct keywords, to find the right tags, to check your rankings. Most of all, it saves you a ton of time when it comes to keyword research. The free version is very limited, so I highly recommend upgrading to a paid version.

    If you haven’t got TubeBuddy yet, click here to get it now, Use promo code HermansBuddy at checkout to get 20% off.

    The key with keyword research is to find keywords that have a high search volume and low competition. This makes them much easier to rank for on the first page of YouTube. Another thing that has helped to grow my channel is to look for hot trends in your niche. Sometimes there’s a trend that comes along that fits perfectly with your niche, then you want to jump on it and create one, two or three videos to capitalize on that particular content.
  4. Content organization.
    Try to keep a running list of ideas whenever you’re about. For instance, I keep a running list of ideas on my phone. From there, you can develop several scripts. I often batch script my videos, so I have videos ready to go for the future.

    Along with batch scripting, you can batch film. You can batch film two or three videos in a day, and this will avoid stress of creating new videos. Give that a try.

    Another thing you can do is keep your files organized, so that you can edit faster. For instance, your intro, your end screens you want to use over and over again. You can keep them in a separate folder and just drop them in on the timeline. This saves a ton of time.

    Another thing that I do is make lots of B-roll that is unique to my own style, instead of just using stock video footage. Whenever I’m out and about, what I tend to do is shoot a lot of B-roll, so I can put it in a B-roll folder and grab it whenever I need it to put it in my videos.

    I also store all my video content on external hard drives, so whenever I need to go back and redo a video, maybe a year or two later, because I’ve improved the quality, I can just take the same content and upgrade it, and make a new video out of it. This will save a ton of time looking for new ideas for future videos.
  5. Track video performance.
    If you track your traffic sources in YouTube Analytics, you can identify the videos that are doing the best on your channel. Once you identify the videos that are doing the best on your channel, you can make more of those type of videos, but approach them from a different angle.

    This is one of the best strategies I’ve used to grow my channel to over 70,000 subscribers.

    If you take a deep dive into your traffic sources in YouTube Analytics, you can find out exactly the pages that are attracting the most traffic to your channel.

    Most of my traffic comes from YouTube search and Google search, as well as suggested videos. Once you drill down into the data, you’re going to identify the videos that are getting the highest click-through rate, highest average view duration and highest audience retention.

    One of the great things about YouTube Analytics is to identify exactly the peaks and valleys of your audience retention. When you find a dip in your audience retention graph, you may have found that you’re saying something that your viewers don’t like.

    When you find a peak, then it might be something that your viewers really were interested in. Once you’ve identified the peaks and valleys of your audience retention graph, you can make small tweaks to improve each video that you upload.

    There’s a saying that says, “Small hinges swing big doors.” This means if you make small improvements to your videos, they can make a big difference to the growth of your channel.

Bonus Tip
Capture emails from when you first start your YouTube channel. This is a big mistake I made when I first began my YouTube channel. If you do this from the beginning, you can build a huge email list and recommend your products and services.

Monetizing your video and channel helps to support the equipment you need to grow your channel. Don’t rely upon monetization to make money from your channel. Instead, you can make much more money from affiliate programs and from promoting your own products and services.

How do you find keywords that have a high search volume and low competition so you can rank on the first page of YouTube?

Watch this video to discover how to find low-competition keywords.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

What Does Subscribe Mean On YouTube?

I invite people to subscribe to my YouTube channel every time I upload a new video, but what does it mean to subscribe on YouTube?

Here are some questions that I often get asked…
How do I subscribe?
Where can I find the channels that I’ve subscribed to?
Where do I see notifications of new content?
How do I know where people are subscribing from?

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.

When you subscribe to a channel it means that you’re interested in that content and want to be notified of new uploads from that channel owner.

Here’s how to subscribe to a new YouTube channel from your iPhone.

  • Tap YouTube app.
  • Search for the channel or video you wish to subscribe to.
  • Here is my channel, so if I wish to subscribe to this channel I just tap subscribe.
  • Now if you want to see notifications, tap the bell notification icon.
  • Notifications are off, so I tap it.
  • Tap allow notifications.
  • Now if I go back to the channel, tap bell I’ve got three options.
  • If I tap all, then I receive notifications for all uploads.
  • If I tap personalized I’ll receive notification for some uploads and live streams. This is based on my watch history and how often I watch videos from that channel.
  • None means I don’t receive any notifications from this channel.

    I highly recommend selecting all, so you can receive all notifications from the channel.

How To Subscribe From Watching A Video

  • If I’m watching a video, I can just tap the subscribe button under the video.
  • Tap the bell icon, then I can select all, personalized or none and that’s how you subscribe from the iPhone.

Here are instructions To Subscribe from Android

  • Open the YouTube app or go to m.youtube.com.
  • Sign in to YouTube.
    If you’re on the Home tab : – Below the video whose channel you want to subscribe to, tap the channel icon.
  • Tap Subscribe . If you’re watching a video whose channel you want to subscribe to: Below the video, tap Subscribe

How To View Notifications From Your iPhone

  • Tap the YouTube app.
  • Go down to the bottom of your screen.
  • At the bottom of the screen you’ve got notifications so just tap notifications.
  • Now I can view all the comments for my channel.

If you want to see your notifications on your desktop make sure you’re logged in to YouTube channel. Then go to youtube.com and click on the bell notifications icon and see my latest comments. You can also see more notifications.

You’ll no longer receive email notifications for channels you’ve subscribed to.

  • You’ll still get notified on your mobile phone via the YouTube app, on your desktop via the Chrome browser if you have notifications turned on.
  • If you haven’t turned on notifications for your channel, you can turn these on in notification settings. Click here to learn more about these notification settings.

How To View All Channels You’ve Subscribed To

  • Tap the YouTube app.
  • Tap subscriptions. Now you can see all the channels that you’ve subscribed to.
  • Make sure you’re logged into your YouTube account or Gmail account before you subscribe to another channel.
  • You can also subscribe to a channel by watching one of its videos.

Here’s how to check your subscriptions from you desktop computer

  • Click subscriptions on your left hand column.
    Now you’ll see all the channels you’ve subscribed to.

Here’s How To View ALL Channels You’ve Subscribed To

  • Log in to YouTube channel and go to YouTube studio.
  • Under recent subscribers click see all. I can see their channel, the date they subscribed, subscribe account and action.
  • You can select last 90 days, last 28 days, last seven days or lifetime.
  • Keep in mind this only includes people who have made their subscriptions public.

How To Check YouTube Subscription Sources

Subscription source refers to where people are subscribing from on your YouTube channel.

  • To check your subscriber sources log in to YouTube channel.
  • Click the profile icon.
  • Click on YouTube studio.
  • Click analytics.
  • Click see more.
  • If you click on subscription status, you’ll see that most people viewing my videos are non subscribed. 95.6% of the people viewing my videos are non subscribers.
  • If I click on subscription source, I can see all the pages where my subscribers are coming from. Also shows the total subscribers, the subscribers gained and subscribers lost. As you can see most of my subscribers come from my YouTube watch page. These are subscriptions from the subscribe button on the video watch pages.
  • Secondly is my YouTube channel. These are subscriptions from the subscribe button on my channel page.
  • Thirdly is interactive features. These are subscriptions from interactive features on videos such as end screens, branding watermarks or annotations.
  • Fourthly it’s YouTube search. These are subscriptions from search results based on these queries.
  • Fifth is from external. These are subscriptions from videos or subscribe buttons embedded on websites other than YouTube. If I click on external I can see that most of these come from Google. Smaller number comes from Bing, Yahoo search, Search my way and ask.com. Now you know where most of your subscribers are coming from.

Let me ask you a question, which source on your YouTube channel attracts the most subscribers?

Put your answer in the comments below. I’d love to read them and I’m sure others would too.

Here are 7 tips on how to attract more subscribers.

  1. Invite viewers to subscribe in your YouTube video.
    Instead of just telling them to subscribe, give them a strong reason why they should subscribe to your channel.
  2. Research the correct keywords.
    If you find keywords that have a good search volume and low competition, then you have a good chance of ranking for that particular keyword phrase. If you rank on the first page of YouTube, you’ll attract more views and subscribers to YouTube channel.
  3. Add a channel trailer.
    Your channel banner and channel trailer is the first thing people see when they visit your channel homepage. Create a short channel trailer that outlines the benefits of subscribing to YouTube channel.
  4. Add a subscribe watermark to all the videos across your channel.
    The subscribe watermark appears at the bottom right hand corner of each video on your channel.

    Click here to watch my video on how to create a subscribe watermark on YouTube.
  5. Add a subscribe link on your YouTube description.
    Add a subscribe link in the first three lines of your YouTube description so people can see it while they’re watching your video.
  6. Pin a subscribe link to the top of your comments.
    When viewers go to leave a comment under your video, they’ll see the subscribe link and be motivated to subscribe to your channel.
  7. Add a subscribe link to your channel banner.
    You can do this from the about page. Let me show you how it’s done.

    – Make sure you’re logged into YouTube channel.
    – Click customize channel.
    – Click the about link.
    – On your about page, I highly recommend describing what your channel is about so people will be inclined to subscribe to your channel.
    – You can change the description by just hovering over the description and clicking on the pencil icon.
    – When you’re finished, just click done.

How To Add A Subscribe Link To Your YouTube Channel Banner

  • Click the pencil icon,
  • Click add,
  • Place your link title (maximum of 30 characters), and your link URL to the right. I’ve done it already here where I’ve added subscribe to the left. Then I’ve put my special subscribe link to the right.
  • Just keep in mind you can only overlay five custom links on your YouTube channel banner.
  • When you’re finished, just click done.

    Now you can see that there’s five links overlaid on my channel banner. If I hover over the red icon, it says subscribe. If I click on it, I get the pop up subscribe box, which says, “Confirm Channel Subscription’. Are you sure you want to subscribe to Drost video?”

    All the person has to do is click the subscribe link.

How can you make a special YouTube subscribe link so you can add it to my website?

No worries, just watch my next video on how to make a YouTube subscribe link. A pop up subscribe box will appear when a viewer clicks on the link. They’ll immediately be subscribed to your channel.

Click here to get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel.