How To Get 60,000 Subscribers On YouTube – My Top 12 Tips

I’m going to share with you 12 tips you probably never thought of to get 60,000 subscribers on YouTube.

Wouldn’t you like to see this notice on your channel at the beginning of each month?

nice work

If you implement these 12 tips, you’ll see consistent growth on your YouTube channel resulting in more views and subscribers.

It’ll show you the best settings for your channel to be seen by YouTube.

Download my FREE YOUTUBE QUICK START GUIDE

  1. Think about the purpose of your video before you start creating it. Instead of just creating random content, think about the next video that your viewer may be interested in. Perhaps the purpose of our video is just to watch the next video in a series or build an email list. Maybe the purpose is to attract new subscribers. If you create a purpose-driven video, you’ll attract more traffic.
  2. Target the right audience.
    If you create videos that you just have an interest in, then you’ll lose your audience. Instead, try to tap into the mind of your audience and create videos that they wish to watch. One way to do this is to provide solutions to some of the burning questions that they ask about the topic. If you don’t know what kind of burning questions they’re asking, then you can survey them or look at the comments from other people’s channels, groups, forums or use something like AnswerThePublic.
  3. Research the correct keywords.
    Keyword research is a foundation for a winning video. If you spend time upfront finding the correct keywords, then you have a video that people want to watch. I highly recommend targeting low competition keywords that have a high search volume. One online tool that I use is TubeBuddy.

    Click here to get TubeBuddy

    Another tool you can use to quickly find a search volume for a particular keyword phrase is Keywords Everywhere.

    The cost per click and the search volume appear in the browser when you enter the keyword phrase in the search bar. This saves a ton of time doing keyword research. If you want to learn more about how to do keyword research, I’ll place a link in the description.
  4. Create a video series.
    Instead of thinking about solo video, think about a series of videos around a particular topic or theme. When your viewers get to the end of the video link to a similar video on a topic that they’ve just watched. This will help them to stay long on the YouTube platform and binge watch more videos.
  5. Design better thumbnails.
    If you create eye-catching thumbnails, then that display ad will be seen clearly in the search engines. The goal of your thumbnail is to stand out from your competitors in the search engines. If nobody clicks on your thumbnail, nobody’s going to watch your video. If nobody watches your video, you’ll have wasted all that time creating the video.

    One of the main factors that YouTube measures is the click-through rate on your thumbnails. If a lot of people click on your thumbnail, then YouTube will service more of your videos on other people’s channels.

    Try to aim for a click-through rate between 2% and 10%. The higher the better.

    Click here to watch my video on how to create clickable thumbnails.
  6. Use the power of playlists.
    Playlists help extend the watch time of your YouTube videos. If people watch more than one video, they’ll stay longer on the YouTube platform.

    A high watch time means that YouTube will promote your video in suggested videos. This is a free promotion by YouTube. Also, use cards and end screens to link to a playlist instead of a solo video. This will help viewers to dive deeper into your content.
  7. Look for patterns.
    Go into YouTube analytics and look at the top 10 videos that are doing well on your channel. These are videos that are proven to attract traffic to your channel, so create more of those types of videos.

    Instead of doing one video on a particular topic, create a series of videos that goes more deeply into the topic so people get more of the content that they wish to watch.

    If you discover one video that gets a lot of traffic, quickly do a series of videos around a similar topic to capitalize on the traffic that it’s bringing in.
  8. Ride hot trends.
    If you capitalize on a trend, often that video will go viral and bring a ton of traffic to your channel. Use Google Trends to find trending topics in your niche. For example, some of the trending topics at this particular time is the coronavirus, online meetings, et cetera. Try to find a training topic that aligns with your niche so you can capitalize on the fast growth of that particular video.
  9. Go live.
    The beauty of live streaming on your channel is that you can connect more deeply with your audience. I typically go live once a week and often I get more views than my regular videos. It’s also a great way to get a lot of watch time. So if you’re trying to get 4,000 watch hours and 1000 subscribers, try going live on your channel.

    Let me ask you a question…
    What types of videos have caused the most growth for your YouTube channel? Post your answer in the comments below. I’d love to read them and I’m sure others would too.
  10. Track the performance of your videos.
    The three main metrics you should be aware of is the click-through rate, average view duration, and average percentage viewed. If you get a high click-through rate, a high average view duration, and a high average percentage viewed, then YouTube will promote your video on other people’s channels.

    Try to improve one new thing for every video you publish and your channel will definitely grow. Some of the things you can improve on is a great camera, your audio, your backdrop, et cetera.
  11. Be consistent.
    I’ve been uploading two videos a week for several years and going live every Friday. You may not have a video that goes viral, but the more consistent you are with uploading videos on a regular basis, you’ll see channel growth. Especially at this uncertain time and a lot of people staying at home, I’ve seen twice the amount of growth in my views and subscribers.
  12. Build an email list.
    Your email list is something that you own so even if your YouTube channel is terminated, you still have your email list and be able to be in touch with your audience.

    Most of you probably want to generate revenue from YouTube videos but particularly if you’re a small channel, you need 4,000 watch hours and 1,000 subscribers in 12 months. It’s going to be hard to generate revenue. Also, you don’t own the YouTube platform, so you want to get people off YouTube and onto your email list.

    Another benefit of having your own email list is that you can recommend your products and services, and also alert people to new videos that you’re uploading.

    Here’s a bonus tip.

    Set up a Facebook group that’s associated with your channel so you can answer questions and people can talk with like-minded members. Click the link in the description to join my Facebook group. Also, make use of the community tab and YouTube stories so you can communicate in different ways with your audience.

If you want to start a YouTube channel or optimize the settings of your current channel so you can get more views and subscribers, download my free YouTube QuickStart Guide.

If you optimize your channel correctly, then your channel and videos will be discovered in the search engines.

How To Livestream On YouTube With An External Camera (Webcam or Canon)

If you want to improve the quality of your video on YouTube,
use an external camera.

In the video below, you’ll discover how to livestream on YouTube with an external camera such as the Logitech webcam or the Canon M50 with Ecamm Live software.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

Here’s how to go live using a 1080p Pro Stream webcam….No software or subscribers are needed.

  • All you have to do is plug the USB cord into the back of your computer
  • Mount the webcam on top of your computer like I show in the video.
  • Make sure your YouTube account has been verified and livestream has been enabled. You can check if the channel has been enabled for live streaming by going to youtube.com/features
  • Log into YouTube account,
  • Click the camera icon,
  • Click “Go live”,
  • Select webcam,
  • Add a title. I’m going to call this webcam test.
  • Select your privacy settings, public, unlisted or private and then select unlisted. You can also schedule for later if you move the slider to the right.
  • Select date and the time. I don’t want to do that, so I’ll just move the to the left.
  • Select if your video is made for kids or not made for kids. In this case, it’s not made for kids.
  • Select age restriction. I’m going to select “No, don’t restrict my video to viewers over 18 only“.
  • Click “More options”.
  • Add your description.
  • Select your category. I’ll select people and blogs.

Now you are going to select your camera.

  • I’ve got a FaceTime HD camera that is built-in, but it is not working, so I’m going to select my 1080p Pro Stream webcam.
  • Select my mic. I have an external microphone called the Blue Snowball
  • Click “Advanced settings”. You can to select “Allow chat”, “Not allow chat”. I’m going to allow chat.
  • This video contains paid promotions such as paid placement” I can just put that on. I’m going to switch that off for now.
  • Click the back arrow,
  • Click next, smile for a thumbnail,
  • Click “Go live” …Now I’m live.

View Live Stream Metrics

  • At the top of the screen, I’ve got live, how long the video has been going, number of people on it and number of likes.
  • We’ve got live chat here, so I’ve got participants, popout chats, toggle timestamp.
  • I’ve also got my chat stream on the right, so I can just put something in there like “hello”. When people add comments they’ll appear in the chat stream
  • If people are on the livestream, then they’ll appear on the right.
  • If I hover over the three dots, I can also remove that comment.
  • At the bottom of the screen, I’ve got the mic. I can put that on or off.
  • If I click on the arrow at bottom of screen, I can share the link on social media sites. I can also embed it. Just copy the embed code or copy the link.
  • Click “End stream” to finish live streaming…it will say.. “Are you sure you want to end your stream?”
  • Click end.

Results of Live Stream

  • I’ve got one playback, one peak concurrent, no new subscribers, duration, total watch time, average watch time.
  • I can also edit this in the studio.
  • In this case, I’m going to select dismiss.

Click here to learn how to improve the quality of your livestream using the Canon M50 and Ecamm Live software.

Here’s how to go live with the Canon M50 and Ecamm Live software.

  • You need a Canon M50 camera, other modern Canon cameras work just as well, a micro USB cord, Ecamm Live software, external mic like the Blue Snowball and a Mac computer.
  • Take the micro USB cord, and plug the small end into the slot on the side of your camera.
  • Take the other end and plug it into the back of your computer.
  • Do the same with the USB connection of your external microphone. Make sure you’ve got a fully charged battery installed in the camera, before turning the camera on.
  • After you’ve installed the Ecamm Live software on your Mac computer, you got to switch cameras from the Logitech webcam to your Canon M50. Currently, you’re viewing the picture on the webcam.
  • I’m going to change to a Canon M50. I go to camera, select Canon E0S M50.
  • You can also select your external mic. Just go to mic and click on Blue Snowball or whatever external mic you have plugged into your computer.

How to schedule a live stream on YouTube

  • Click the drop-down arrow,
  • Click new scheduled live,
  • Select your privacy settings. It would be public, unlisted, private.
  • Add your title, add your description, schedule your start time and select a thumbnail image.
  • After you’ve done all that, then just click schedule and you’re ready to go.

Click here to watch my demonstration of Ecamm Live software for live streaming.

Pros and Cons of using the Logitech WebCam

  • Using an external webcam like the Logitech webcam is the easiest and cheapest way to go. No software or battery is needed. You just plug the USB cord into the back of your computer. You can also go live for as long as you like, as long as you have an internet connection.
  • You also get a better quality picture than using your built-in webcam. The cons are that your picture quality is not going to be as good as the Canon M50 camera. You also won’t be able to bring in guests, videos, images, scenes, text, et cetera, like you could do with the Ecamm Live software.

What are the pros and cons of using the Canon M50 with Ecamm Live software?

  • You get a better quality picture than you can do with a built-in webcam or an external Logitech webcam.
  • It also works with most other Canon cameras.
  • You can bring in guests, video clips, audio clips, comments, images, sounds, scenes et cetera.
  • A recording of your livestream is saved automatically on your computer.
  • You can also use the camera as a virtual cam for Zoom calls.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

How To Find A YouTube Video Without Knowing The Name

Have you ever tried to find a video you’ve forgot the name of?

I’m going to show you how to find a video you can’t remember, whether it’s on somebody else’s channel or your own channel. You’ll learn how to find it using YouTube search, Google search, and the filters option.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

If you want to find a specific video on your channel using YouTube search, just enter your channel name plus keywords in the search box. For instance, I my channel name is Drost Video, and then I add the keywords rank on YouTube, and then click search. This results in all my videos being listed about how to rank on YouTube.

If I want to find all my videos about how to get discovered on YouTube, I just enter the keywords, get discovered on YouTube in YouTube Search, click search. Now my videos and playlists are listed about how to get discovered on YouTube.

You can do the same for other channels.

For instance, if I enter “Crowley crew canon m50,” in YouTube Search and click search, I can view all the M50 tutorials on this person’s channel.

Use YouTube Search Filter

If I click filter, then I can show the videos for this week, this month, this year. I can also click on video, channel. or playlists. Here is my playlist on how to get discovered on YouTube. I can select duration less than four minutes; long, greater than 20 minutes. These are all my live streams.

Use Google search

I’m going to enter my channel name in Google Search, Drost Video, and then my keywords, rank on YouTube then Click search. Now I can see all my videos in Google search related to how to rank on YouTube.

Let’s try to find videos on using the keyword phrase..get discovered on YouTube. If I click search I can see my videos about how to get discovered on YouTube. You can do the same for any channel if you know the name of. You can also select videos to give you more specific videos, and you can also select images. It will show you the thumbnail images.

Let’s check somebody else’s channel.

Enter “Crowley crew canon m50.” Crowley crew is the channel name, and canon M50 are the keywords. Click Google search. In the video carousel, you can see all the videos related to M50 for this channel. It also shows the channel name at the top of the search results. Click on videos. Then it shows all his videos. Click on images. Then it’ll show me the thumbnails from his channel.

Here’s how to find a video in YouTube search using the exact title.

If you know the exact title of a YouTube video, just enter intitle: then the title of the video. Click search. Here’s my video with a title “How To Livestream on YouTube Mobile.”

You can also use the same method to see if others are using the same title as you have chosen for your video. If no one is using the same title, you have a great opportunity to rank for that particular keyword phrase.

How do you find a YouTube channel you can’t remember the name of?

Enter your keyword, for example drost, channel. Click search, and here’s my channel.

How do I quickly find a video from my channel from this year that is longer than 20 minutes?

I just enter the keyword from a channel, video, rank on YouTube with the keywords for my video, long, means it’s longer than 20 minutes, so it’d be a live stream, this year. Click search. Now I see all the live streams on my channel about how to rank on YouTube. As you notice, they’re all longer than 20 minutes.

Here’s how to quickly find a YouTube video within my own channel without knowing the name.

  • Log into YouTube channel,
  • Click on YouTube studio,
  • Click videos.
    Now you’ll see a list of your recently uploaded videos.
  • If you click on live, you’ll see a list of your recently published live streams.
  • If you click on stories, you’ll see a list of your recently published stories if you have stories enabled.

    You can also use the filter option.
  • Click on filter
    You can filter by copyright, claims, description, monetization, title, views, and visibility.
  • I’m going to click on title.
    I’m just going to enter the keyword rank on YouTube,
  • Click apply,
    I see all my videos about how to rank on YouTube.
  • I can do the same for my live stream videos
    I can filter by description, monetization, monetized, not monetized, limited; views, greater than or less than; and visibility, public, private, unlisted, scheduled or draft.

Now you know how to quickly find a YouTube video or YouTube channel without knowing its name.

Here are 3 tips for your channel and videos to be discovered in the search results.

  1. Include general keywords and your channel settings.
    – Just go to YouTube studio,
    – Click on settings,
    – Select channel.
    – Enter keywords that represent your channel.
  2. Include your main keywords and your title description tags before you upload a new video.
  3. Make it magnetic thumbnail so your video stands out in the search results.

Let me ask you a question….
Do you want to know how to get your videos discovered in YouTube search, YouTube suggested videos, and Google search?

If that’s yes, watch my next video on how to get discovered on YouTube and Google.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

How To Rank YouTube Videos On The First Page Of Google And YouTube

Imagine if you can rank your video on the first page of YouTube and the first page of Google, you would get double the amount of search traffic.

In the video below, I show you how to rank a YouTube video on the first page of Google and on the first page of YouTube. You’ll also learn the different ranking factors between Google and YouTube. You’ll discover the tools I use to find keyword phrases that rank both on YouTube and Google so you can get more traffic. You’ll also learn where to find the top videos that currently rank in Google, something that YouTube analytics doesn’t show.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

How do I find keyword phrases for videos that will rank on page 1 of Google and YouTube.

  • First, I want to make sure that I have a keyword phrase that people are typing into YouTube search. When I type how to get 4,000 watch hours into YouTube search, I get a bunch of related keyword phrases. The keyword phrases at the top of the list get more search volume than the ones lower on the list, so these would be great keyword phrases to go after.
  • When I type how to get 4,000 watch hours into Google search, I immediately see a huge thumbnail at the top of the page. I also see related keywords as well as keywords and the people also search for.
  • If I scroll further down the page, I see a video carousel of video thumbnails. This confirms that videos will actually show on Google search.
  • I use a tool called TubeBuddy to find keyword phrases that I can rank for on YouTube and Google. If I enter how to get 4,000 hours on YouTube and the keyword Explorer on TubeBuddy, I get a keyword score of 48 out of 100. It also gives me related keyword phrases that I can use such as how to get 4,000 watch hours on YouTube fast. If I check web searches, then it also gives me a great keyword score of 70 out of 100 which is very good.
  • Now I know that the keyword phrase how to get 4,000 watch hours on YouTube fast, is a keyword phrase that will rank on YouTube and Google.

    Click here to learn more about TubeBuddy. You can get 20% off any paid upgrade by using the promo code hermansbuddy at checkout.
  • Let’s check another keyword research tool called Morningfame. If I select how to get 4,000 hours on YouTube fast, it will give me the letter grades and also a double green check which means that it occurs in both YouTube and Google. If I click on further analysis, I can see the search results on YouTube and Google. Here are the current search results for Google which shows my huge thumbnail and related keyword phrases.
  • Here are the current video results on the first page of YouTube where my video currently ranks number six.
  • Now that I’ve selected my keyword phrase to rank on page one of Google and YouTube, I want to also optimize the metadata. I enter the title how to get 4,000 hours on YouTube fast, which is 40% achieved. I’m also going to add it to the description. I can also check highlight tags which highlights the tags that I’d need to use in my description
  • Now I want to add relevant tags to my video. Make sure you add the keyword phrases that have the green checks or the double green checks next to them. The double green checks means that the keyword phrases occur on YouTube and Google.
  • The thumbnail comparison tool on Morningfame allows you to compare your thumbnail with your competitors’ thumbnails. Ideally, you want to make the thumbnail stand out from your competitors so people will click on your thumbnail instead of your competitors. Morningfame also displays different thumbnail sizes for different devices. It shows your thumbnail size for your desktop, tablet, and even your phone. It also shows you a different thumbnail size for dark mode.

How can you view your video rankings in Google search?

  • Go to the analytics tab of Morningfame
  • Click on Algorithm.
  • Under Google search, click on Top Videos. You can fill the top videos over the last 28 days or the last seven days. This is very helpful because you can make more videos based upon the top performing videos in Google search.

What are the different ranking factors between YouTube and Google?

YouTube Ranking Factors

  • The top ranking factors for YouTube include the click-through rate, audience retention, and watch time.
  • The impressions click-through rate means how many people have clicked on the thumbnail after seeing it in YouTube search.
  • Audience retention refers to how many people stay engaged throughout your video. Ideally, you want 50% of your viewers watching your video all the way through.
  • Watch time refers to how many minutes people are watching your video or successive videos on a row, so if users watch more than one video, they’re staying longer on the YouTube platform, which Google loves. If your videos don’t get a high click-through rate, audience retention or watch time, they won’t do well in YouTube search.

Google Ranking Factors

  • Ranking on Google is based upon search intent, so Google wants to show the best information on the first page based upon what a viewer is typing into the search engines.
  • In my case, I chose the title how to get 4,000 watch hours on YouTube fast. YouTube decided that my YouTube video was the best information to display to viewers, so the players suggest a clip of the best information for 101 seconds.
  • As I showed you earlier in the video, you might see a huge thumbnail as a result of ranking your video on Google search. Your video will also appear in the video carousel on Google search. If Google shows a large thumbnail, they’ll often play a snippet from that video.
  • Rankings on YouTube often happen immediately, whereas on Google they take a longer time.
  • Sometimes your videos can take weeks, months or even years to rank on Google. This is especially true if you want to see large thumbnails displayed on the first page of Google.
  • Another great thing about Google is that your web pages or posts can also appear in search engine rankings. These often take longer to appear.

What are some of the best practices to rank your YouTube videos on the first page of Google and YouTube?

  1. Target keywords that rank both on Google and YouTube.
  2. Check if your videos appear in Google search. If no videos appear on Google search, there’s no point on trying to rank your videos on Google search.
  3. Create an awesome thumbnail. As I showed you previously, you might get a huge thumbnail that will display at the top page of Google search.

    Click here if you want to know how to create an awesome thumbnail
  4. Transcribe the video content. You can edit the auto-generated transcript from YouTube, or you can get it done for you by a service like GoTranscript.

    Click here for more info on GoTranscript
  5. Add the transcript to your blog or website. As I’ve showed you earlier, your blog post or your website can also rank in the search engines. I typically take the transcript and post it on my blog.
  6. Embed your video on the blog post. When you embed a video on your blog post or website, it’ll cause visitors to stay longer on that web page. This is also one of the contributing factors to rank in your blog post in Google search. Just make sure you optimize the title, description and tags similar to what you do for YouTube videos.
  7. Link to related videos and posts within your blog posts. Internal linking between blog posts will help your videos and posts rank in Google search.
  8. Add timestamps in your video description. Did you know that you can add live links in the description to different parts of your video? If I publish a long video like a live stream, then I typically add timestamps to the video in the description. This also helps your viewers to navigate to that particular section of your video.
  9. Monitor your traffic sources.
    – Go to YouTube studio,
    – Click on analytics,
    – Click the Reach tab.
    Immediately you’ll see different traffic source types for your channel. For example on my channel, the top traffic sources are external and YouTube search.
    – Click on See More,
    – Click External,
    I can see where the external traffic sources are coming from. 60% of my channel’s traffic comes from Google search, so I know that that is a great source of traffic for my channel. As you can see, suggested videos is only 2.9%.

How can you get more traffic from suggested videos on YouTube?

Watch the next video on how to get discovered on YouTube via Suggested Videos. You’ll get free promotion by YouTube.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

How To Livestream On YouTube Without 1000 Subscribers (no software needed)

Do you want to get more watch time, views, subscribers and make a
deeper connection with your target audience?

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

Check that your channel is enabled for livestreaming

  • Log in to YouTube channel,
  • Click on settings,
  • Click on channel status and features. As you can see here, livestreaming has been enabled for this channel.
  • If your channel hasn’t been enabled for livestreaming, it means that you haven’t verified your YouTube account.
  • You’ll be asked to enter a phone number then YouTube will send you a verification code by text or voice mail to that number.
  • After your channel has been verified, you’ll be able to go live within 24 hours.
  • Just click on the camera icon at the top of the page where it says create a video post.
  • Click, go live,
  • Enter a title for your video,
  • Select your privacy settings. You can select public, unlisted or private. If you select unlisted, anyone with a link can view it.
  • You can also schedule the livestream by checking the box.
  • Choose your day, month and the time,
  • Check if your video is made for kids or not made for kids. This is required. In this case, it’s not made for kids so I’m going to check that.

    Do you want to restrict this video to an adult audience?
  • I’m going to select, “No, don’t restrict my video to viewers over 18 only.” I can also select more options. I can also add a description.
  • I can select my category. In this case, I’m going to do “people and blogs” and select my camera. It’s my webcam.
  • Select my mic which in this case is the blue snowball or I can select an internal microphone.
  • If I click advanced settings, I can allow chat or not allow chat and I can select this video contains paid promotions such as paid product placement, sponsorships or endorsements, but it doesn’t so I’m going to leave that off.
  • Click next. I’m going to smile for a thumbnail.
  • Edit the stream metadata so I can edit the description, the title, privacy settings et cetera.
  • Click go live, it says going live. On top here, we’ve got live. I’ve got the timer. I’ve got number of people that are on the livestream and then I’ve got also the number of likes.
  • If somebody is on the livestream then the comments will appear here on the live chat.
  • If I add a comment, how are you doing? As you can see, the comments appear here on the right.
  • I can also filter the comments. I can remove it and
  • Down the bottom I’ve got the microphone. I can mute the microphone.
  • I can also share my livestream with other people on social media. You’ve got Facebook Twitter, Blogger, Pinterest, Linkedin et cetera.
  • After you’ve finished a livestream, just click “end stream”. It says..”Are you sure you want to end your stream?
  • Click end. It says the stream is finished, has number of playbacks, has a duration, peak concurrence, total watch time. If any new subscribers have joined and the average watch time.
  • It also has the option to edit it in the studio.

    Let’s check where the stream appears.
  • Log into the dashboard
  • Go to videos,
  • Click on live and you’ll see the livestream

Here some things you need to do before you go live.

  1. Prepare your topic and content.
    I simply create a series of bullet points in a Google Doc on a topic that my audience is interested in. I’ll then prepare a series of slides and graphics and keynotes so I can stay on track during my presentation.
  2. Set up your livestreaming watch page.
    Your livestream watch page if organized correctly will appear as a recommended video on the home screen of your subscribers’ feed. Make sure you optimize the title description tags for your livestream watch page. Make sure you also upload an eye-catching thumbnail so it can clearly be seen in the search engines. It’ll appear on the home screen for people that have subscribed to your channel, suggested videos and even on YouTube search.
  3. Share your streaming link at least 48 hours before you go live.
    You can send an e-mail notification or post it on your social media sites.

Here’s what to do during a livestream.

  1. Start with a great hook instead of greeting your viewers at the beginning of your livestream.
    You have to keep in mind people watching the replay so they’ll want to get the content right away. Your hook could be a question or introducing the content about what they’re going to receive.
  2. Introduce yourself and your channel.
    Let people know who you are, what your channel is about and why they should subscribe because many people on the livestream are probably new.
  3. Greet your viewers.
    People like to be acknowledged when they spent time on your livestream, make sure you greet them at the beginning of your presentation.
  4. Tell viewers to ask their questions at the end of your presentation.
    Sometimes I invite viewers to ask their questions during the presentation if they’re related to the content that I’m sharing. This also encourages viewers to interact with your content while they’re watching live.
  5. Present your content.
    While I’m presenting content, I try to move between the slides and myself talking to mix up the content of the video
  6. Remind people to like/comment on the livestream
    Get some interaction on your livestream by asking viewers to like and comment on the video. The activity will help the video to appear on YouTube search results.
  7. Call to action.
    After presenting your content, give a call to action such as recommending your products and services, liking your livestream, leaving a comment or even asking suggestions for your next live.

Here’s what to do after you’ve gone live so you can get the maximum return on your investment.

  • Trim your video.
    You can use the YouTube video editor to trim the beginning and middle sections of your livestream.

    Click here to watch my video on how to trim an existing video on YouTube using the new YouTube video editor. You might want to trim out sections that may not be of interest to your viewers when they watch in replay.
  • Add cards and end screens.
    If there’s a particular topic where you wanted to go deeper, but you didn’t have time during a presentation you can add a card or in screen to the livestream. You can add an end screen to your live using the YouTube video editor.
  • Promote on social media.
    After you finish your love, promote it on social media sites like Twitter Facebook, Instagram, LinkedIn et cetera.
  • Add your livestream video to a playlist.
    For example, I created a playlist that contains all my livestreams then added it to the bottom of my YouTube channel homepage.
  • Add timestamps.
    Adding timestamps to the description below your video allow viewers to quickly skip to that particular section of your livestream. When someone clicks on the timestamp in the description, they immediately get taken to that particular section of your livestream.
  • Repurpose your livestreaming content.
    Extract snippets from your video content to use on your social media sites. I sometimes create a shorter regular video that summarizes the content of my livestream then link to my livestream video. You can also use the content from your livestream to create a video course. Instead of having one long video, you can chop up your content into different segments.

    You can also transcribe your video content and post it on your blog.

How do you go live from your mobile phone?
I’m glad you asked, just watch my next video on how to go live from your iPhone or Android device. Keep in mind you’ll need 1,000 subscribers to go live from your mobile phone.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

How To Airdrop From Mac To iPhone (or iPhone To Mac) – Easily Transfer Video Files

Click image above to play the video

I’m going to show you how to airdrop files from my Mac to my iPhone. I’m also going to show you how to add drop files from my iPhone to my Mac.

If you want to rapidly transfer files between your Mac computer and your iPhone or vice versa, airdrop is the easiest and fastest way to do it.

In this video, I’m going to show you the requirements, how to verify Mac support for airdrop, and also go over some troubleshooting tips.

So what is airdrop?

Airdrop enables you to wirelessly send videos, photos, documents, map locations, websites, and more to a nearby iPhone, Mac, iPad, or iPod touch.

Here are two ways to verify MAC support for airdrop.

On my iMac. I just click on finder and see airdrop at the top here.

Alternatively, click on the Apple icon.

Click about this Mac

Click system support

Under network, click wifi.

Under the interfaces section. You’ll see airdrop supported.

Here are the steps to Airdrop your video from Mac to iPhone.

Click the icon at the top here to make sure that Bluetooth is on

Select the video that you wish to airdrop. I’m going to select this one.

Just drag it to airdrop.

Now it’s finding the phone.

Just drop it on top of that. Now it’s sending the file.

Let’s check the phone. Here’s my .mp4 file I’ve just sent from the iMac to my phone

Here’s how to airdrop from iPhone to Mac.

Tap photos.

Tap the video clip,

Tap the icon in the bottom left.

Now you can see that the iMac automatically shows up on my iPhone, so tap the icon.

iMAC is now receiving the video from the iPhone.

iMac accepted the file and here it is in my finder.

So I tap on the file and here’s my video clip.

What are some of the requirements?

Mac device such as a computer, iPad, iPod touch, iPhone,

Turn on Bluetooth for your device.

Make sure that both wifi and Bluetooth is turned off. It’s not compulsory, but it helps if both devices are on the same wifi network. Devices must be within 30 feet of each other, but preferably less. Remove any physical objects between both devices during the transfer.

Choose the everyone option

Deactivate airplane mode. If airplane mode is activated, it shuts down the wireless reception.

Make sure you have do not disturb mode turned off, otherwise it’ll render your device in accessible

Switch off personal hotspot because both require a wifi connection.

Here are 3 ways that I use airdrop to transfer files between my Mac devices.

1. Transfer broll footage from my iPhone to my Mac. I often take photos or videos with my phone while I’m out and about that I can use in future videos.

2.  Transfer files from my iMac to my iPhone. I often extract short video clips of YouTube videos that are stored on my Mac and transfer them to my iPhone so I can post them on Instagram. Air drop makes it really easy because I can transfer the files within a few minutes.

3. Send files between my iPhone and my daughter’s iPhone. Whenever I want to transfer a photo or a video to my daughter’s iPhone or vice versa, I use airdrop , I’ve just got to make sure that the phones are within a few feet of each other.

Let me ask you a question.
How do you currently transfer video files between your Mac and your iPhone? 
Post your answer in the comments below. I’d love to read them and I’m sure others would too.

Do you want to know how to make a slideshow for YouTube using pictures, videos and music? If that’s yes. Watch my next video on how to make a slideshow with pitches, videos, and music using a free online video editor.

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How To Check Keyword Ranking For Your Video In YouTube and Google

In the video below, I show you 5 ways to track the rankings for your videos in both YouTube and Google.

I show the manual way which is really slow and a faster way using rank tracking tools.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

Here’s the manual way to check the keyword ranking for an individual video in both YouTube and Google.

  • Click file in your Chrome browser
  • Click new incognito window, it says, “You’ve gone incognito

Incognito means you can browse privately and other people using the device won’t see your activity. If you don’t use incognito mode, you won’t get accurate ranking results.

  • Enter the keyword phrase, you want to check the rankings for in Google, I got How To Translate YouTube Videos To English, now I can see that my video ranks on the first page of Google out of 212 million results.

Let’s check YouTube….

  • Enter YouTube in the browser bar
  • Enter my keyword phrase How To Translate YouTube Videos To English
  • Click search.
    Now I can see that my video also ranks number one on page one of YouTube.

Here’s how to quickly check the keyword ranking for an individual video using ytrank.net.

  • Insert your YouTube video URL in ytrank.net
  • Select your country, I will choose United States,
  • Add your keyword phrase…I’ve got How To Translate YouTube videos.
  • Click find rank.
    It shows the rank on page one of YouTube position four.
  • If I click on video rank page, it shows me the thumbnail and then the position on my rankings.

Here’s how to check the keyword rankings in your tags using TubeBuddy or vidIQ

  • Log into YouTube Studio
  • Click on analytics
  • Enter your keyword phrase in the search bar where it says, “Search across your channel“.
  • Enter How To Translate YouTube Videos To English.
  • Select my video
  • Click details.
  • Scroll down to the bottom
    Here you can see the rankings for all these different keyword phrases for this video. The green icons come from TubeBuddy and the blue icons come from vidIQ.

Double Down On Content With VidIQ

  • If you have vidIQ installed, you can click on Channel Audit and it will show the content to double down on.

    Click here to download the free version of vidIQ.

How do you check your traffic source types in YouTube Analytics?
Instructor:

  • Log into YouTube Studio
  • Click on analytics
  • Click on the reach tab.
  • Scroll down to where it says, “Traffic source types
  • Click “see more”.
    Now you’ll be able to see where most of your traffic is coming from. In this case, most of traffic comes from external rather than YouTube search, then direct or unknown and suggestive videos.

    Unfortunately, YouTube doesn’t show the rankings for your videos in Google but I’ll show you how to do this later.
  • If I click on external, it’ll show me Google Search but no keyword rankings.
  • If I click on YouTube search, then it will show me the keyword rankings for the top keyword phrases on my channel.
  • If I click on suggested videos, it also show me the top keyword phrases that are sending me suggested views.

Here’s how to check the top search terms and the top videos for your channel in YouTube Search, Google Search and suggested videos using Morningfame.

  • Log into Morningfame.
  • Click Analytics Report
  • Click Algorithm.
  • Under YouTube Search, I can see the top search terms and the top videos.
  • On the Google search, I can see the top videos
  • On the suggested videos, I can get the top videos that are sending me suggested views. I also get the top recommending channels that are sending me suggested views.

The biggest problem is with all the methods I’ve just showed you, is that you cannot quickly and easily track the keyword rankings for your videos in both Google and YouTube.

Let me show you how to quickly track the rankings for multiple keywords in YouTube and Google using TubeBuddy.

Click here to install TubeBuddy. Use promo code hermansbuddy at checkout to get 20% off any paid upgrade.

  • After you’ve installed TubeBuddy, you’ll see the TubeBuddy icon at the top of page.
  • Click the TubeBuddy icon
  • Click Website Tools
  • Click Search Rank Tracking
  • Click on View Report if you’re already tracking a bunch of keywords,

    As you can see, I’m tracking all these keyword phrases on the left here. On the right, you see the rank tracking for both YouTube and Google.

    How To rank In YouTube Browse Features ranks number 1 on YouTube and number 3 on Google.

    How To Rank In YouTube Browse Features 2020, currently ranks number 2 on YouTube and number 1 on Google.

TubeBuddy makes it really easy to track the rankings for mobile keywords.

If you check the rankings manually from your computer, it may differ a little bit from the rankings that you see in TubeBuddy because of the API that they’re using. YouTube rankings are pulled from the YouTube data API

  • The up and down arrows indicate if your rankings have changed over this period of time.
  • If you click on the Scheduling feature, then you can set up a keyword ranking report to be run on a regular basis. It says, “We will run the report automatically and email you a copy of the results“. It says,”This way you can keep track of keyword rankings for you and your competitors without needing to constantly log into your site”.

That’s really handy so you don’t have to waste time checking the rankings manually for individual videos

  • I can do never, I can do weekly and I can do monthly.
  • If I click on Keywords to Track and click add keywords, I can put my keyword phrases in this box.

    Keep in mind that the star version of TubeBuddy allows you five keywords to track, the legend version 50 keywords to track and the enterprise version unlimited keywords to track.

Click here to install TubeBuddy. Use promo code hermansbuddy at checkout to get 20% off any paid upgrade.

  • I’m going to enter these keywords in the box….How To Translate YouTube Videos To English, How To Translate Videos On YouTube and tap enter. How To Translate YouTube Title and Translate Video Online
  • Tap enter
  • Click Save
    It says, “Your keyword phrases was successfully created“, so I can add more keywords if I want
  • I can click go to ranking reports.
    It says, “Looks like you need to regenerate your ranking report
  • Click regenerate ranking report, this can take several minutes, please be patient.

As you can see, the search rank tracking tool from TubeBuddy is the fastest way to track your keyword rankings in both YouTube and Google.

Let me ask you a question, would you like to know how to get your videos discovered in YouTube Search, YouTube suggested videos and Google Search so you can get more traffic leads and subscribers?

Watch my next video to discover how to rank your videos on the first page of YouTube and Google.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

How To Get 4000 Hours Watch Time On Your YouTube Channel Quickly

  • How long does it take to get 4,000 watch hours?
  • Does YouTube automatically enable monetization for your
    channel if you meet the requirements of the YouTube Partner Program?
  • Does rewatching a YouTube video count as a view?

In the video below, I’m going to show you 10 ways to get 4,000 hours on
your YouTube channel quickly, as well as answer your questions.

After being accepted on the YouTube Partner Program, you have access to the YouTube creator support team, you get access to the copyright match tool and access to the monetization features.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

Here are 10 ways to get 4,000 public watch hours on your YouTube channel quickly.

  1. Create videos on topics your audience wants to watch.
    If you provide a solution to the problems that your viewer has, then they’ll keep watching your video all the way through. It’s easy to create videos on topics that you want to watch, but maybe it doesn’t appeal to your audience.

    If it’s a topic that people are hungry to get more information about, they’ll continue watching the video all the way through.
  2. Create more of what works.
    If you’ve already got a bunch of videos on your channel, you’ll be able to see very quickly which ones got the highest average view duration or highest watch time.
    – Login to YouTube studio,
    – Click on Analytics,
    – Click on the Engagement tab.
    – Click on “See More” and see which videos have got the longest average view duration. Average view duration means the estimated average minutes watched per view for the selected content, date range, and region.
    The higher the number, the better.
    – Click on the plus sign
    – Select the average percentage viewed.
    This is the average percentage of a video your audience watches per view. The higher the number, the better.

    Your goal should be to get 50% of the people watching your video to watch it all the way through.

    If you can achieve that, your watch time minutes will grow very quickly for each new video that you upload.
  3. Increase upload frequency.
    Obviously, if you increase the number of videos that you upload to your channel every week, you’re going to get more watch time.

    So if you’re only uploading videos once a week, try uploading twice a week or even three times a week.

    How the heck do you do that without going crazy?
    – One of the strategies I use to publish videos more frequently is to batch produce my videos, so sit down and write two or three scripts for future videos.
    – When I shoot my videos, I try to do two or three at the same time based upon the number of scripts that I have available. I find that once you get into the flow of creating one video, you might as well shoot one or two extra videos.
  4. Go live.
    When I go live on my YouTube channel, I find I usually go live for about an hour.

    If you got 4 people to watch your live stream for an hour, that means you’ve accumulated four hours of public viewing time. That converts into 240 minutes of public watch time.

    If you get 10 people that are watching your live stream for an hour, that’s 10 times 60 minutes, which is 600 minutes of watch time.

    So your watch time hours are going to accumulate very quickly on your channel if you do a live stream for one hour every week.
  5. Create longer videos.
    If you can keep people engaged throughout your video, you will accumulate more watch time minutes.

    For example, if people are watching five minutes of a 10-minute video, you’ll get more watch time minutes than if they’re only watching one minute of a five-minute video.

    How do you keep people engaged throughout the video?
    – You can tease them at the beginning about what to expect at the end of the video.
    – Reset the attention of your viewers every few seconds by adding text overlays, graphics, transitions, jump cuts, et cetera. Every time you add one of these effects in your videos, it helps reset the attention of your viewers and keeps them watching.
  6. Choose low competition keywords.
    It’s difficult to rank your videos on the first page of YouTube if you’ve got a lot of competition for those particular keywords. If you want to rank your videos on the first page of YouTube, you’ve got to find videos that have a good search volume but low competition. These are long-tail keyword phrases that contain two, three, or even five words in the phrase.

    For example, the title of this video is How To Get 4,000 Hours Watch Time On YouTube Quickly. That’s 11 words in this particular keyword phrase.

    If your video ranks on the first page of YouTube, more people will see it and watch your video. When more people watch your video because they saw it in the YouTube search engine, you will accumulate more watch time hours.

    Click here to watch my video on how to find low competition keywords.
  7. Create clickable thumbnails.
    If nobody clicks on your thumbnail, they’re not going to watch a video, and if they don’t watch your video, you’re not going to accumulate watch time hours.

    When creating your thumbnails, make sure they stand out in a small screen size, like when people are viewing them on a phone.

    According to YouTube, 70% of the people watching your videos, view your videos from a mobile phone.

    Click here to watch my video on how to create awesome custom thumbnails.
  8. Increase watch time with playlists.
    Did you know that you can increase the watch time of a single video by linking to another video in a playlist?

    If people are binge-watching a series of videos in your playlist, that means you’ll accumulate more watch time than if they’re watching a single video.

    To make this happen, put a series of videos in a playlist, then link to that particular playlist from the video that they’re just watching. Instead of just watching that single video, they’ll be watching successive videos in a row.
  9. Translate your videos.
    Did you know that you can reach a different audience by translating your videos into another language besides English?
    – Log in to your Analytics
    – Click on the Audience tab.
    – If you scroll down to the bottom, you’ll see the top countries that are generating the most traffic to your channel.

    Probably most of them come from English speaking countries, but what about those countries that don’t speak English? For example, the second most popular country is India, you might want to translate your videos into Hindi.

    Click here to watch my video on how to translate your video into different language besides English.
  10. Trending topics.
    If you’re one of the first people that creates a video on a hot trend in your niche, you can get a ton of traffic to your video and grow your channel fast.

    For example, when YouTube changed the requirements to monetize your channel, I created a video for alternative ways to make money on YouTube. As a result, that video got tons of views and even gets tons of views two years later.

    You can find hot trends in your niche by going to Google Trends. You can also sign up for Google Alerts via email.

    Here’s a bonus tip.
    When making your video, remind people to watch your video all the way through. If it’s a long video, you might want to remind them a couple of times.

Here are some answers to some frequently asked questions about how to get 4,000 hours of watch time on YouTube.

How long does it take to get 4,000 watch hours?

4,000 hours of watch time is 240,000 minutes. If you divide it by the month, that means you need 20,000 minutes of watch time per month. Wow, that’s a lot of minutes.

The best way to get those public watch hours is to implement one or more of the techniques I showed you previously.

Does rewatching a YouTube video count as a view?

Absolutely. YouTube counts each view when you play a video that’s 30 seconds or more. So if you watch the same video 50 times, the 50 views would be added to the count.

Just keep in mind, the video has to be public for the views to be counted. If the video is set to private or unlisted, the views won’t be counted as public watch hours.

Will my channel automatically be monetized after I meet the requirements of the YouTube Partner Program of 4,000 public watch hours and 1,000 subscribers?

The answer is no. YouTube reviews your channel first to see if you violated any of their policies and it meets the monetization requirements. Typically, it takes about a month for your channel to get reviewed.

Besides 4,000 public watch hours in the past 12 months, you also need 1,000 subscribers.

Watch my next video on How To GET 1000 SUBSCRIBERS On YouTube Hack

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YouTube Browse Features vs Suggested Videos, what’s the difference and which one generates the most traffic?

YouTube Browse Features versus Suggested Videos, what’s the
difference and which one generates the most traffic?

The top three traffic sources of a newly uploaded video within the first
48 hours are notifications, browse features and suggested videos.

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Here’s how YouTube explains what browse features are…

Speaker 2: One of those things is what we know about the viewer and their history of what types of videos they watched before, what channels do they watch. Do they watch long videos?

Do they watch short videos? All sorts of things like that. We want to know who is this viewer and what do they like? Then the other thing that can really influence the recommendations of on a home page is the performance of the video. When we do show this video on the home page, do people that are like this viewer click on it?

Do they watch it? How long do they watch and how is it performing on average relative to other videos that we might also be showing to similar viewers? It’s a combination of personalization for the viewer and then also performance.

Traffic from browse features mostly comes from the home, watch history, subscriptions and watch later. On the home screen, YouTube shows videos from your subscriptions, videos watched by similar viewers, new videos and more. It delivers the most personalized recommendations for each viewer. These are typically viewers that haven’t subscribed to your channel yet. You can see all the channels you’re subscribed to by clicking on the subscriptions tab in the left-hand column.

You’ll see the videos from today, yesterday and this week. Some of these may appear on the home screen.

What determines your video to appear on the home screen
It depends on the watch history of a viewer and how well the video has engaged the viewer. If I watched videos from your channel before, it’s more likely that they’ll be recommended on the home screen of the viewer.

Here’s what YouTube says…

Speaker 3: Home is also called browse. Browse is a verb, it really means somebody looking through either a set of information or in this case a set of videos without a specific intent about what they want. That’s actually very similar to how viewers behave on Home when they arrive at that destination.

Maybe they come there and they’re casual viewers, they’re not quite sure with what they want to watch and I think that matches our recommendations on that surface too where we have a really diverse set of options. It’s videos from your past watch history, it’s videos from channels you subscribe to, it’s videos from new viewers and videos that were popular with similar audiences.

Suggested videos appear on the right side of the watch page below the video they’re watching on the YouTube app and the next video to autoplay.

Here’s how YouTube explains suggestive videos.

Speaker 2: Another main way that videos get discovered is through what you might see in the product as up next. We sometimes call watch next but in analytics, it’s called suggested videos. Really that feature on the watch page is really around trying to help the viewer find another video to watch next after the one they’re currently watching.

Viewers often click on these suggested videos after they finish watching the video they’ve just watched. That’s why YouTube recommends these videos on the right side of the watch page as you’re watching the video.

Click here to learn more about how to get discovered in suggested videos.

Speaker 2: It’s a little bit different from the home page because we already have some sense of context for that viewer that they’ve started to watch this video. Unlike the home page, we’ll probably be bringing in a lot more videos that are related topically or from the same channel to try to help serve those viewers who want to continue watching the same thing. We also like the home page, we’ll look at personalization too and try to recommend videos that may not be the same topic.

How can you get more of your videos to be recommended on the home screen on other people’s channels.?

  1. Keep viewers engaged for longer and encourage them to come back for more.
    First, you’re going to choose a topic that your viewers want to watch.

    Secondly, you’ve got to create a clickable thumbnail so they click on it to watch the video.

    Click here to watch my video on how to create awesome custom thumbnails.

    Third, you got to create a captivating title that satisfies the search engines as well as your viewers.

    Click here to get my secret formula for writing great titles for your future videos.

    Fourth, you want to create great hook at the beginning your video so it captures the attention of viewers within the first few seconds. If you can keep 50% of your viewers engaged throughout the video, there’s more likely that YouTube will recommend your video to other people’s channels.

    When people binge watch your videos one after another, then YouTube will recommend your videos in the search engines.

    Another thing you do is link to related videos in a playlist using cards and in screens. When viewers binge-watch your videos one after another, this will extend a viewing session. The more time people spend watching your videos on the YouTube platform, the higher probability your videos will be recommended by YouTube.
  2. Keep doing what’s working.
    When you create a video that’s working for your audience, create more of those types of videos. YouTube will service more videos from your channel that viewers like.

    Here’s how you can see if most of your traffic is coming from browse features.
    – Log to YouTube channel,
    – click on YouTube studio, click analytics,
    – click see more, now you’ll be able to see the top traffic sources of a YouTube channel.
    – Click on browse features, now you can see how much traffic is coming from a home watch history, subscriptions and watch later. You can see the number of views, the watch time, the average view duration, impressions and the impressions click-through rate.

    If you want to see where the traffic’s coming from for suggested videos, click on suggested videos. You will see the titles for the videos that are suggesting views to your channel. These suggested views can be videos from your own channel or from other people’s channels.

    Once you identify these top traffic sources, create more of those types of videos.

    Another huge source of traffic is YouTube search. These are videos that are discovered based upon the keywords that people are typing into the YouTube search box.

    Watch my next video
    to learn how to get your videos discovered on YouTube search.

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Get Discovered On YouTube Via YouTube Search

Why don’t my videos appear on YouTube search even although I’ve
optimized the title, description and tags?

What am I doing wrong?

Watch the video below to learn how to get discovered on YouTube via YouTube search even if you have a small channel.

You’ll also learn how YouTube search works with some insights given by YouTube staff.

Lastly, I’ll show you some best practices to get discovered on YouTube search.

Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. Click here for more info

Here’s one of my videos that’s currently ranked number one on YouTube search. It also ranks number one on Google search in a total of 77,000 results and shows a huge thumbnail. As a result, it gets consistent traffic, day after day, week after week and year after year.

Wouldn’t you like that?

YouTube shows most relevant results according to the keyword queries that you type in the YouTube search box. Recently, I’ve been interested in resistance band exercises.

If I type resistance band exercise into the YouTube search box, I get a bunch of related YouTube videos that I can watch.

How does the YouTube algorithm work?

  1. Search term
    It’s based upon the search term that I typed into the YouTube search box.
  2. What they watch.
    If I want to see more resistance band exercises because that’s what I’m interested in, I’ll watch a bunch of videos on resistance band exercises.
  3. What they don’t watch.
    If I’m just interested in resistance band exercises, YouTube’s not going to show me videos that are not relevant to resistance band exercises.
  4. How much time they spend watching the videos.
    I might begin watching resistance band exercises but then I might continue watching more videos on resistance band exercises for glutes, resistance band exercises for knees, et cetera. If I binge watch multiple videos in a row, then YouTube will serve us more of those videos because those are the ones I’m interested in. Also, If I watch them all the way through, then YouTube knows that I’m very interested in those particular videos.
  5. Likes and dislikes.
    Obviously, if I liked the video I’ll like and comment on the video. If YouTube sees there’s a lot of engagement on the video, then YouTube will serve us more of those types of videos to the viewer.

    For example, more of those videos will be recommended on the home screen as well as in the suggested videos which appear on the right side of the watch page.
  6. Not interested feedback.
    If the video content doesn’t match the title and the thumbnail, I’m going to give a dislike and not continue watching the video. As a result, the video’s not going to get much engagement because of lost interest in that content.
  7. Which videos have driven the most engagement for a specific query.
    If I’m really interested in the topic of resistance band exercises, I’ll watch more and more of those types of videos. YouTube will service more of those videos because the algorithm knows that I’m interested in that particular topic.

Here are some search discovery tips.

1. Research keyword-optimized phrases.

Tom Leung (YouTube Staff):
One approach is to focus on content that isn’t well-served by other channels today. If you’re making videos in a very crowded category, it could be difficult to outperform the competition. If I were starting a brand new channel today and I said, “I’m going to make a bunch of videos about reviewing phones,” that’s probably a pretty crowded category.

I could do it, I just have to make sure they’re amazing and really provide a much different perspective than what’s currently out there. Once you find that niche where you can establish yourself, you can always expand from there.

It’s always better to start more narrow, then go broader. Sharing your videos with friends and acquaintances in relevant forms across the internet and not just on YouTube is very helpful.

Herman:
Use a tool like TubeBuddy to find keyword phrases that haven’t been discovered. For example, resistance band exercises has a search volume of 40,500 searches per month.

I know that the keyword phrase resistance band exercises is a great search term. The only problem is that it’s super competitive. I want to find other keyword phrases that are not as competitive so I can rank for that particular keyword phrase.

For example, the keyword phrase resistance band exercises for legs and glutes gets a search volume of 880 searches per month. According to TubeBuddy, it gives me a keyword score that says it’s very good. I’ll include that keyword phrase in the title, description, and tags of my video.

The key point is that your keyword phrase should be relevant to the search engines as well as to your viewers.

Click here to get the TubeBuddy Chrome Extension

2. View your top traffic sources in YouTube analytics.
If you view your traffic sources in YouTube analytics and click on YouTube search, you find the keyword queries that people are entering into YouTube search to find your videos.

Make a list of all the keyword queries that people are using to find your videos, then make more of those type of videos.

3. Use Google trends.
Use Google trends to find trending and seasonal topics in your niche. If you find a hot topic related to your niche, jump on it right away and create a video for it. Sometimes when you ride a trending topic, it’ll generate a ton of views to your channel.

4. Create an awesome thumbnail.
Thumbnail’s are like a small display ad in the search engines. If you create an awesome thumbnail, that stands out from your competitors, then your viewer’s are more likely to click on it.

If they don’t click on your thumbnail, they’re not going to watch your video and all that energy and time you spent creating your video will come to waste.

What I often do is create the thumbnail before I’ve even created the video. As I create the video, I get more ideas what I can put into the thumbnail.

Keep in mind that if your video does well in search, it often gets promoted by YouTube in suggested videos. These are the videos that appear on the right side of the page that the person is watching. They also appear below the video on the YouTube app. They also appear on videos that are up next.

Here’s some best practices to get your videos discovered on YouTube search.

  1. Find low competition keywords.
    Use keyword research tools like TubeBuddy to discover low competition keywords that are easy to rank for. There’s no point wasting your time going after high competition keywords if you can’t rank for them.

    Click here to watch my video on how to find low competition keywords.
  2. Create an awesome thumbnail that stands out from your competitors.
    The goal of your thumbnail is to get viewers to click on it so they can watch your video. If they don’t click on your thumbnail, they’re not going to watch your content.

    YouTube says that half of all channels on YouTube have an impressions click through rate between 2% and 10%.

    Keep in mind that your click through rate might be very high at the beginning because subscribers are watching your video.

    Ultimately, you want to compare the click through rate between different videos over the long term.

    Click here to watch my video on how to create an awesome thumbnail.
  3. Create an engaging video.
    If you get a high click through rate and a low average view duration or a low audience retention, that means that people that click on your video but they’re not watching it all the way through.

    When viewers leave within the first few seconds of your video, that means they’re not interested in your content. As a result, that video won’t be promoted by YouTube.

    The ideal scenario for your YouTube video is to get a high click through rate and a high average view duration. If you can do that, your channel will grow really fast.
  4. Create a video series on a related topic.
    The benefit of creating a video series is that people can take a deeper dive into your content.

    YouTube Staff: Tactically, as a creator, if you have a question like “How do I get more traffic from watch next,” you can’t really optimize your videos for a traffic source or a service, but you can for your audience.

    If you really want your viewers to continue watching your videos, one strategy I see some creators doing is of course making really consistent content or a series. That way if those videos start being watched together they’re topically related and they attract the same type of viewer, they’re very likely to come up together in watch next.

    That’s something we sometimes call co-watch. The videos are watched together. That’s one of the signals for ranking. Series are a really powerful way to keep viewers watching.

    Herman:
    Another benefit is that you’ll increase your watch time because people are watching more than one video from your channel and watch time is a great ranking factor.

    Keep in mind that when you create a series of videos, put them in a playlist and link to that playlist for every video that’s in the playlist. This will encourage viewers to watch the next video after they’re finished with the one they’re watching.
  5. Monitor the performance of your videos in YouTube analytics.
    – Log into YouTube studio,
    – click on analytics
    – click see more.
    – Under traffic source, you’ll be able to identify where most of your traffic is coming from.
    – If you click on YouTube search, it’ll show you the search queries that people are entering into the YouTube search engine. It’ll also show you the views, your watch time and the view duration, impressions and impressions click through rate.

    If you want to see more metrics, just click the plus sign. If you find that most of your traffic comes from YouTube Search, try to get more traffic from suggested videos.

    Watch my next video on how to get your videos suggested and recommended by YouTube.

    Getting into suggested videos means free promotion by YouTube so it’s well worth the watch.

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