How YouTube Remarketing Works & How It Will Benefit Your Business

Did you know it often takes 12 touches
before someone actually buys your product?

Watch the video below…

Most people including myself don’t purchase a product the first time they see it. It takes a number of exposures before you actually decide to purchase the product.

Recently I was shopping online for a new computer. Even though I decided not to buy one at that moment ads kept popping up on all different online sites everywhere I browsed. So even as I got distracted looking at different things online the ads kept appearing before me.

YouTube remarketing means that when someone takes a certain action on your YouTube Videos or YouTube Channel you can save that information to a list and remarket to the people on that list later on.

A remarketing list is created by linking your YouTube account to your Adwords account. After you’ve linked your account you can create a remarketing list that targets people who have people who have taken these specific actions…

  1. People who have watched any of your videos
  2. People who have interacted with your videos
    such as liked, commented or shared your videos.
  3. People who have viewed your video as an in-stream video ad
  4. People who have visited or subscribed to your YouTube channel
  5. People who have watched your video on another network or website.

Here are the 4 benefits of YouTube Remarketing..

  1. You can get your offer back in front of people
    who have already viewed your videos.
  2. You can build a deeper relationship with them
  3. You can generate more conversions for every cent
    that you spent on YouTube video ads.
  4. You won’t waste money on people who are not interested
    in your video ads.

That’s it!
Now you know how YouTube Remarketing Works and
how it will benefit your business.

If you want to learn how to set-up your first YouTube Remarketing Campaign in Google Adwords, download my Remarketing Cheat Sheet at:

YouTube Video Remarketing – Top Benefits

Recently I was shopping online for a new computer. Even though I decided not to buy one ads kept popping up on other sites showing the exact same computer I had been looking at.

This is called Remarketing.

Video Remarketing means you can show ads to people who have interacted with your YouTube videos or channel as they use YouTube and browse Display Network videos, websites, and apps. You increase your return on investment (pay less) by reinforcing your message with people who have already seen your videos or channel.

It’s a great way to remind people about your product or service and build deeper relationships with your customers.

So How does Video Remarketing Work?

Watch the video below..

You can show tailored ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel.

Once you’ve linked your YouTube account with your AdWords account you can create remarketing lists. These lists may include…

  • People who watch any of your videos
  • People who take an action (like, dislike, comment, or share)
    on any of your videos
  • People who view your video as a TrueView in-stream video ad
  • People who visit or subscribe to your YouTube channel
  • You can use remarketing lists for new or or existing campaigns

That’s it!
Now you know the top benefits of YouTube Video Remarketing

If you want to learn how to set-up your first Video Remarketing Campaign in Google Adwords, download my Remarketing Cheat Sheet at:

How Much Does Advertising On YouTube Cost?

  • Did you know that videos improve customers’ understanding of your product by 74%?
  • Every day, approximately 100 million people watch at least one video online, so videos are an incredibly effective way of promoting your product or service.

So how much does it cost to run an ad on YouTube?

Watch the video below…

YouTube advertisers pay per view for their ad. I’ve received views for as little as 1 cent per view. The average cost-per-view ranges from $0.10 to $0.30. All views you receive count toward your overall YouTube views.

On YouTube there are 2 types of ads:

1. In-stream
This is where your video plays before another video.

2. In-display video ad
This is where your video ad appears on the suggested videos beside the video you are watching. You can target viewers by age, gender or location or by the types of videos they like to watch on YouTube.

What Is Cost Per View or CPV?
With CPV you pay when the viewer chooses to engage or watch your video, whichever comes first. Your bid is called your maximum CPV bid, or “max CPV.” You can set your max CPV bid when you’re setting up your campaign.

How Do You Set A Cost For Your Cost Per View Bid?

To set a CPV bid, you set up the highest price that you wish to pay per view when setting up your campaign as you select your targeting groups. Targeting methods that you can select may include — keywords, placements or demographics.

For example if you think it’s worth 10 cents for somebody to view your video, then you can set your maximum cost per view for only $0.10.

For in-stream video ads, you’ll pay a maximum of $0.10 when someone watches your video for 30 seconds or if they watch it to the end, whichever comes first. You won’t pay a cent if they decide to skip the video or drop off within 30 seconds.

Video interactions from your viewers also include clicks on your call-to-action overlay banners, your cards, and your companion banners.

For in-display video ads, you’ll pay a maximum of $0.10 when someone watches your video. You’ll be charged only when viewers choose to watch your ad by clicking on the thumbnail.

How do you decide what Cost Per View bid amount to set?
You can base this amount on the forecasting data that’s displayed when you select targeting settings and your maximum Cost Per View. You can also base this on what you know about your business and the value of your sale. 

For example, if you sell handcrafted model ships for $1,000 each, then that’s probably worth more to you than selling ebooks for $10.00 each. You can set a maximum cost per view of $50 for your handcrafted model ship ads, and a maximum CPV of $1.00 for your ebook ads.

That’s it!

Now you know how much it costs to run an ad on YouTube.

If you want to learn how to set-up your first video ads campaign then download my Video Ads cheat sheet at: