How To Make YouTube Shorts On PC or Laptop (Film, Edit, Upload)

YouTube has been rolling out the Shorts Camera App to everybody in the US, but what about those people don’t have it yet, or want to upload a shorts video from their PC or laptop?

In this video, I’m going to show you how to make a YouTube shorts video on your PC, on your laptop, starting from scratch or resizing a regular YouTube video.

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Film Your Video

If you’re filming with a mirrorless camera like I have here on the Canon M50, you want to change it to the vertical position. Like so. If you don’t have a professional camera, you can just use a cheap webcam like this one attached to my iMac computer. If your laptop or PC has a built-in webcam, just use that. After you’ve filmed a shorts video, take the SD card out of your camera and insert it into your computer. If you’ve filmed your shorts video using a built-in webcam or the external webcam, it’ll already be on your computer.

Edit Your Shorts Video

To edit your shorts video, I highly recommend using Kapwing, a free online video editor. I’ll place a link to Kapwing in the description below this video. I recommend signing up for a free account so you have the watermark removed from your shortS video. I already have an account, so I’m just going to sign it. Click sign-in, click continue with Google, click new content. You can start with a blank canvas. You can upload a file or drag and drop a file onto the canvas. If you already have a YouTube video that you want to rescale for a shorts video, you can enter the URL in here and rescale it.

Later on, I will show you how to rescale or resize a regular YouTube video into a vertical shorts video. Click start with a blank canvas, for a shorts video, it has to be 9 by 16 to be a vertical video. I’m going to click 9 by 16, I’m going to click upload so I can drag and drop a file here or I can choose a video URL from YouTube. This my shorts video file, so I’m going to drag and drop that onto the canvas. Now, it’s converting the video file 87%. Now it’s uploading. Here’s my shorts video that’s been added. Now, that the shorts video has been uploaded, we can edit the shorts video.

Let me explain the interface of Kapwing. You can add text, images. You got the timeline below here. You can add more scenes by just clicking add scene, you can add audio. You can even add your own voiceover, you can add subtitles, you can add elements so you can add all these different shapes to your video. You can also record. Record the screen, record camera only, record audio only. Over here on the right under edit, you can adjust the speed, the volume. We can do zoom to adjust the canvas and also adjust the corners on it. You can also rotate, you can flip upside down and also make an outline and add some layers.

You also have the ability to animate, add affects and adjust the timing. You’ll stick with edit. Want to add some text, just click texts. I’m going to add increase audience retention, expanded it by just moving the handles here, and I can also change the color. If I go over here, I can change it to red, yellow, blue if I want. I’m going to stick for black for now. I can also add a text outline so I can do light, dark. I’ll stick with light so that you see it better. You can also add a text background color. Currently, we have no color, so we could add a yellow background if we wanted as well.

I just use the eyedropper tool here, but for now, I’m just going to choose transparent. If you want to undo a command on the Mac, use command plus Z. If you want to redo a command use command plus shift plus Z or command plus Y. On a PC, for undo, use control plus C or redo, control plus Y. If you want to keep that text on the screen all the way through the video, just go to the timeline here and just drag it all the way to the end. If you want to preview the video, you just click play.

You can also split the video on the timeline. After you’re happy with making the short video, just click export video. “It says your watermark-free content is being exported.” We’re going to wait a bit and then we’re going to check the video. It says, “if you have any issues, report a problem to let us know, we’re constantly developing new features and fixing bugs.” it looks like our shorts video has finished processing, now we just click play to preview the shorts video. Here’s a tip to improve your audience retention on YouTube.

I can download it. I can edit it again, make a copy. I can also share it on Facebook, Twitter, Instagram or copy the link, and I can also embed it. I want to upload it to YouTube, so I’m just going to click download. Here’s the file for my YouTube shorts video, ready to upload to YouTube.

How To Resize A Regular YouTube Video To A Shorts Video

The beauty of resizing or rescaling a video you’ve already uploaded to YouTube is that you don’t have to start from scratch. Here’s how to do it. Go to your content tab in YouTube Studio to download a video. I’m going to select this one, click on the video and click on the three dots, it says options.

Click download. This will download the video to your computer so you can import or upload it to Kapwing the free online video editor. Log into Kapwing and click on new content. You can start with a blank canvas, upload your video file from your computer, or drag and drop the file onto the canvas. You can also paste a YouTube video URL into this box to fetch the video. Here’s my video file. I’m just going to drag and drop it onto the canvas. Now, you can see that video has been imported into Kapwing. It’s currently in a landscape format, which is great for regular YouTube videos, but I want to make it into a vertical format of 9 by 16.

Click crop, click 9 by 16. Now, I can just move this vertical box anywhere on the landscape video to capture a vertical video to use for shorts. When you’ve done that, just click done cropping. Now you can preview the video by just playing it. As you go through your video, you can select different clips that you can add to your vertical shorts video. For example on timeline, you can select the clip and then just click split to add that clip. If you want to undo the command, just press command plus Z on the keyboard for the Mac. If you want to redo the command, just press command plus Y for the Mac.

Now, you can add elements to your shorts video just like I showed you before, such as text, images, audio, subtitles, et cetera. After you’re finished editing your shorts video, just click export video. It says, “You watermark-free content is being exported.” You just got to wait a few minutes for the video to finish processing. Here’s my edited shorts video that is ready to be downloaded. I just click download, edit it, make a copy, share on my social media sites. Copy the link, embed it or start another project. When you upload a shorts video to YouTube, it will appear with your regular YouTube videos.

Just make sure that you add the hashtag shorts in the title or description. Log into your YouTube channel, click the camera icon at the top of the page. Click upload video, select your file or drag and drop the file. I’m just going to drag and drop a file. Now, it’s uploading. Add a title, call this test. Add the hashtag shorts in the description. I recommend adding a custom thumbnail because your shorts video will also be found in browse, search, and suggested videos, which brings you more traffic. Click upload scroll down, under audience check, “No, it’s not made for kids”, it’s not paid promotion.

You can also add some tags here if you wish. Check your language, recording date and location, license, it’s going to be standard YouTube license, allow embedding, publish to subscriptions feed and notify subscribers. Select a category, comments, and ratings. Click next. Select monetization off. Done. Next. Add video elements. Let’s skip that. Click next, checks, copyright. No issues found. Add suitability. That’s all fine. Click next and now you can save or publish it as a private video unlisted. For the purposes of this demonstration, I’m just going to select unlisted.

If you want to make your video go public, then just select public and click save. Here’s my shorts video. If I click on details, click play, here’s my shorts video with black bars on either side of it. If you view it from your phone, then it wouldn’t have the black bars, it’ll occupy the whole screen.

What if you already have the YouTube Shorts Camera App, and you want to make a YouTube shorts video on your phone?
Just watch this video on how to make a YouTube shorts video on your phone using the YouTube Shorts Camera App.

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How The YouTube Shorts Algorithm Works (EXPLODE YOUR VIEWS)

80% of the traffic from this Shorts video came from the Shorts shelf after 24 hours. Initially, it only received 181 views, then views exploded when it hit the Shorts shelf. This Shorts video only received 182 views in the first 24 hours, then when it hit the Shorts shelf, the views exploded.

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In this video, you’ll discover how the YouTube Shorts algorithm works,
so you can get explosive growth on your own Shorts videos.

Why YouTube Shorts?
Let’s hear from YouTube’s global content strategist.

YouTube: I have an answer for you. Every year, we have seen an increasing number of people coming to YouTube looking to create, and we want to make it easier for them to do so. We want to enable creation while empowering discovery for both new creators and our existing creator base. By releasing our creation tools, we’re making mobile creation lightweight, fast, fun, and easy.

How does a YouTube Shorts algorithm works so you can see explosive growth?

When you first upload a Shorts video to YouTube, YouTube is going to notify your subscribers. Mostly traffic is going to come from notifications. Your second major traffic source is going to come from browse features, which is traffic that comes from the home screen at YouTube.com. This also includes the subscription feed from people that have subscribed to your channel.

The largest and most explosive growth comes from the Shorts shelf, which is typically 24 to 48 hours after you’ve uploaded the video. In my experience, it can also be several days or a week later, so you just have to be patient. When your Shorts video hits a Shorts shelf, you’ll see a spike in traffic in YouTube analytics. This means that YouTube is showing your Shorts video to the most relevant audience. If the audience responds and watches the video all the way through, you’ll get more traffic from the Shorts shelf. If your audience doesn’t like the content contained in the Shorts video, your Shorts traffic will decline. That’s why you might see a plateau of your Shorts shelf traffic, or you might see it disappear altogether.

What are some other reasons for your Shorts video not getting on the Shorts shelf?

  1. It may not have been in the right vertical format. Make sure it’s 9 x 16, and 1920 x 1080 pixels.
  2. You didn’t add the hashtag Shorts in the title or description.
  3. You didn’t deliver the content that was promised in the title.
  4. You didn’t get a high audience retention or a high average view duration. A Shorts video should get a high audience retention because it’s short. Typically, I get between 70% to 80% audience retention.
  5. You created your Shorts video with a low resolution. Instead, make sure it’s a high-definition video of 1080p or 4K.
  6. Competition. YouTube is rolling out the YouTube Shorts camera to more people in the US, which means there’s going to be more competition in your niche. Therefore, when you make Shorts video, try to make a high-impact video that grabs the attention of your viewers and holds them throughout the video.

Here are some tips from YouTube about how to create your Shorts video.

  1. Keep it snappy.
    There is no one way to approach Shorts, but it’s a good idea to use a hook within the first few seconds of your video and to help grab viewer’s attention. It’s also important to remember that Shorts loop. Paste your content accordingly and think of ways you can encourage replayability.
  2. Tell a story.
    Shorts don’t have to be complicated or highly produced to be enjoyable. Focus on telling a concise story and have fun experimenting with new video topics, styles, and tools.
  3. Leverage text.
    Many of the Shorts sketches leverage text, both on screen and in the caption, to set up context or add to the narrative. On Shorts, audio, video, and text are important aspects of telling your story, so have fun playing around with all three.

Do you want to increase exposure for the Shorts content you’ve created on your channel?
Now you can add a Shorts section that is visible on the YouTube channel homepage, as well as on the Shorts shelf on the YouTube app. Just click on the Customization tab in YouTube studio and add the Shorts section.

Are you wondering if YouTube Shorts are still worth making?
Absolutely, because they still drive lots of traffic even after the Shorts shelf traffic has disappeared. For example, my Shorts videos still get traffic from search, suggested, browse, and external even after the Shorts shelf traffic has disappeared. They not only produce new views for my channel but attract new subscribers and generate revenue.

How do you come up with new ideas for YouTube Shorts?
No worries. Just watch this video on how to come up with ideas for YouTube Shorts

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How To Make A 60 second YouTube Shorts Video On Your Phone (YouTube Shorts Camera App)

The Shorts camera app was recently rolled out to all US creators. You can now create Shorts videos up to 60 seconds in length. The beauty of creating a 15-60 second Shorts video on your phone is that you can create a Shorts video while you’re out and about and not tethered to your computer.

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How To Make A YouTube Shorts Video On Your Phone

  • Tap the YouTube app
  • Tap the “plus” icon
  • Tap “Create a Short”.
    Now I’m ready to create a short. I can create a short that is 15 seconds long or even up to 60 seconds long. Here it says 15 seconds. If I tap it, I can choose 60 seconds. I’m going to choose 60 seconds for this one.

I can also add music from YouTube’s music library, but just keep in mind it’s limited to 15 seconds. All I have to do is just tap “Add music”. I can browse or I can choose favorites as well, or I can do a search for different types of music. I can also flip the screen so I can flip it to my computer. I can choose a speed, so I can do 0.3X, 0.5X, 1X, 2X, or 3X. I can also do a timer so I can drag to change where the recording will stop. Now, I’ve got at 60 seconds, but I can change it to like 23 seconds or 60, whatever. I’ve also got filters, so I just tap “Filters”. You’ve got all these different filters that you can use for your video. I’m going to stick with normal for right now.

If I want to record a video, I just tap the red button, or if I’m in the “Timer”, I can just tap the “Start” button. I’m going to tap the red button. Now I’m recording a Shorts video, and now I’m going to stop, so I tap the red button again to stop. I can undo it. I can redo it. Now I’m going to tap “done”. Now I can preview my Shorts video. I can add music to it, so I can browse music, search for music, et cetera.

I can add text to it as well if I want. I can enlarge the text, I can move the text from the left to the right, or in the middle. I can switch to classic or light.

I can also add different colors, and I can also add emojis. I have all these different frequently used stickers, smileys, and people. If I don’t like all that. I just tap the X. When I’m happy with the video, I just tap “done”. Tap the “Timeline”, play the video, tap “done”, and then I tap “next”.

Now I’m just going to optimize my short video just like a regular video by adding the title, choosing privacy settings. No, it’s not made for kids or made for kids. This is going to be a test and I’m going to leave it as unlisted and no, its not made for kids. Now, I just got to tap “Upload”. It’s uploading video. Now I’m going to check the library, check my videos, and here’s my Shorts video. If I want to watch the next video, I just swipe up. When you optimize your Shorts video, place the hashtag #shorts in the title as well.

When creating a short using YouTube’s short-form video creation tool, you can record multiple clips that add up to the 60 seconds.

What if you don’t have the Shorts camera app on your phone and you want to upload a YouTube Shorts video from your PC? No worries. Just watch this video on how to upload a YouTube Shorts video from your PC.

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On How To Grow A Profitable YouTube Channel

YouTube Shorts Video Ideas To Grow Your Channel – Top 10

Do you want to grow your channel fast using YouTube Shorts?

Here are 10 YouTube Shorts video ideas.

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  1. Repurpose your horizontal videos on YouTube
    Look at your top 10 videos in YouTube analytics and extract one main point from one of those videos to make a short video. It could be the beginning, middle, or end of your video, or putting multiple sections together in less than 60 seconds. If you want to know how to convert your regular horizontal YouTube video to a Shorts video, click link in the description below this video.
  2. Demonstration
    I recently created a Shorts video on how to make a Shorts video on your phone. Instead of giving a detailed 20-minute demonstration, I condensed all the points down in under 60 seconds. People love this kind of demonstration because it’s short and just gives the main points.
  3. Answer a question
    I recently created a Shorts video on what is a Shorts video. The video is answering a question using YouTube Shorts so you can condense the answers into a few seconds. It challenges you to get to the point right away, but it respects the time of your viewers. If you want to be notified about more tips and tricks for making Shorts videos, hit the subscribe button and click the bell notification icon.
  4. Tutorials
    I recently created a Shorts video on how to get more views on YouTube in 30 seconds. By adding 30 seconds to the title, viewers know exactly how long the video will be. One of the keys for a successful YouTube Shorts video is to stick to one main point instead of covering too many points in a short amount of time. Your Shorts video content should be able to stand alone as a single piece of content.
  5. Top benefits
    For example, in this Shorts video, I outlined the top seven benefits of making Shorts videos. Alternatively, I could have made a Shorts video on the pros and cons of creating Shorts videos.
  6. Promote a high-performing video
    Look at the top 10 videos on your channel that are getting the most traffic, then select one of those videos and do a Shorts video on one point of that video. At the end of your Shorts video, promote your high-performing video by linking to it in the in-screen. The purpose of doing this is that you’re attracting new viewers that are browsing a short shelf on their mobile phone and redirecting them to another video. This gets viewers to stay longer on the YouTube platform, which increases the probability of your videos being recommended by YouTube. If your videos get recommended by YouTube in Browse and Suggested videos, you’ll be able to grow your channel fast.
  7. Before and After
    For example, recently, I’ve been experimenting with different backdrops. I’ve got this backdrop and I’ve got this backdrop. Now you see this backdrop with a plant, now you see the same backdrop replaced with a light. Let me know in the comments below which backdrop you prefer.
  8. Storytelling
    If you tell a personal story of how you struggled with something and then overcame it, it will create an emotional bond with your audience that struggle with the same situation.

    Short Story Example
    For years, I used the iPhone to create my YouTube videos. It wasn’t until I upgraded to the Canon M50, that I noticed a remarkable change in the quality of my videos. As a result, I attracted more views and subscribers.

    See how I just told you a short story about my personal experience?
  9. Trending topic or Latest News
    If there’s a trending topic or a hot news item related to your niche, you can jump on it right away by creating a Shorts video. It will take you much less time to film, edit, and publish the video than long-form content.
  10. Tips and Tricks
    Focus on one powerful tip or trick that will help your audience. The beauty of doing this is they can just focus on one thing that will keep your audience engaged for 30 to 60 seconds. What I often do is link to a related video in the end screen so when a viewer finishes watching the Shorts video, they’ll continue watching a regular video on my channel. Just keep in mind that viewers won’t be able to see the end screen if they’re browsing the Shorts videos from the short shelf on their mobile phone.

Here are 4 powerful tips to get viewers to watch your Shorts videos.

  1. Create a captivating title
    Your title will appear on top of the video when viewers are browsing your Shorts videos from the short shelf.
  2. Create a strong hook in the first few seconds
    Grab viewers’ attention in the first few seconds of your Shorts video by using motion, asking a question, or doing something entertaining. If they watch the first few seconds, they’ll probably watch the rest of the video.
  3. Add a call to action
    Think about the purpose of your Shorts video is to get more subscribers, more views, or get them to watch the next video? If the purpose is to get more subscribers, then invite viewers to subscribe to your channel. If the purpose is to get more views, make sure you have a higher attention on your Shorts video and invite them to watch the next video in your series.
  4. Add the Hashtag #Shorts in the title or description if you’re not using the Shorts feature.
    This will enable your Shorts video to appear on the short shelf.

How do you make a Shorts video on your phone without using the Shorts feature?
Watch this video right now on how to make a YouTube Shorts video on your phone or watch this video to learn how upload a Shorts video from your PC.

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Can YouTube Shorts Be Monetized? (MAKE MONEY ON YOUTUBE)

Ads will not appear on YouTube Shorts found on the Shorts shelf or through the Shorts video player. They also won’t generate YouTube premium subscription revenue.

On the other hand, you can make money with YouTube Shorts from these traffic sources, YouTube search, external, suggested videos, channel pages.

In the video below, I show how YouTube Shorts traffic works and how to make money with YouTube Shorts.

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How YouTube Shorts Traffic Works

When I first upload a YouTube Shorts video, the initial traffic source is browse features. This is where the viewers will see a YouTube Shorts video on the home screen at youtube.com or on the YouTube app below the video that’s playing. Initial traffic will also come from notifications, which shows subscribers being notified of a new video.

As you can see from the analytics from this YouTube Shorts video, most of my views come from Shorts, which is the Shorts traffic on the Shorts shelf. After a few days, I’ve noticed that the Shorts shelf traffic is no longer the dominant traffic source. As you can see in the analytics for this YouTube Shorts, the dominant traffic source is YouTube search, suggested videos, end screens, and external.

In the first 24 hours, this Shorts video only got 181 views. In the last seven days since it was published, I received 928 views. Most of that traffic came from the Shorts shelf. I also received four hours of watch time and a couple of new subscribers.

What does this mean?

It means you can make money from YouTube Shorts from other traffic sources besides YouTube Shorts shelf, which doesn’t allow ads to be displayed.

Here’s how to monetize YouTube Shorts

  1. You have to be a member of the YouTube partner program.
    This means you have to have 1,000 subscribers and 4,000 watch hours in the past 12 months.
  2. Enable monetization for YouTube Shorts video.
    – Select the YouTube Shorts video that you wish to monetize from the content tab.
    – Hover over the video,
    – Pick the monetization icon.
    – From the monetization dropdown box, click On,
    – Click Next.
    – Make sure that your content doesn’t violate any of YouTube’s policies.
    – Select none of the above.
    – Click Submit.
    – Select the type of ads that you wish to display on your video.
    – I’m going to select skippable video ads, which is the ad that plays before the video starts playing.
    – I’m going to select before the video, which is a pre-roll ad. Viewers can skip it after five seconds.
    – Also check after video, which wis a post-roll ad.
    – Click Save.
    – Now, if you go back to the content tab, select my video, I can see that the green symbol is on, which means that this video is now being monetized.

You can see from this Shorts video the top traffic sources, YouTube search, suggested videos, external, and end screens, that means I can generate revenue from my YouTube Shorts video appearing in these traffic sources. I can also gain watch time and I can also gain subscribers.

Another way to make money from YouTube Short videos is by gaining subscribers. Subscribers are viewers that are interested in receiving more of your content on a regular basis.

Therefore, they’ll check out more of your content on regular videos, which are all monetized. Most viewers will know how to subscribe to YouTube channel, but to make it easy, you can add a subscribe graphic to YouTube Shorts video. I recommend adding it at the end as you finished the video. Keep in mind that we do tap on a video on the Shorts shelf, a subscribed button already appears on the video.

Another thing you can do to get viewers to watch your videos that are related to the video that I’ve just watched is to add an end screen to the end of your YouTube Shorts video. Keep in mind, you can only add an end screen in the last 20 seconds of a Shorts video. If your Shorts video is 20 seconds long, it may not be worth it to add an end screen. However, if your Shorts video is 60 seconds long, you can easily add an end screen in the last 20 seconds.

Another option is to tell viewers to click the link description to related video or to related playlist. Keep in mind that viewers that have view in your Shorts video on the Shorts shelf, probably not going to click the link in the description. If most of your traffic sources are from browse features, suggested and search, that will be worthwhile to place that link in the description. I also recommend adding that related video link to the top of your description and also pinning it to the top of your comments. When people go to comment on your video, they’ll be able to see the link and watch more of your videos.

Here are a couple of tips to boost the number of views you get from YouTube Shorts.

1. If you want YouTube Shorts videos to be discovered on YouTube search, suggested videos, and browse features, create a title that contains the keyword phrase people are searching for.

2. Add a custom thumbnail.
If most of your long-term traffic sources are going to be YouTube search, suggested videos, and browse features, that would make sense to upload a custom thumbnail that stands out from your competitors.

3. Add a short section to YouTube channel homepage.
If you do this, it’ll make it easier for your Shorts videos to appear on the Shorts shelf on the YouTube app.

4. Create an engaging Shorts video.
To do this, make sure you grab the attention of your viewers in the first couple of seconds of your video. You can do this by adding motion and resetting the attention of the viewers multiple times throughout your video. Aim for higher retention of 70% to 100% because YouTube loves it when viewers watch the whole video. If your audience retention is 100% or over 100%, that means viewers are rewatching parts of your video.

When will YouTube Shorts Be Available in The USA?

According to YouTube, the YouTube Shorts feature on the YouTube app is going to be rolled out to the USA very soon. They also say, as we continue to experiment and improve the Shorts experience, there may be opportunities to monetize Shorts in the future.

If you want to know how to upload YouTube Shorts from your PC, watch this video on the screen right now. You’ll learn how to find YouTube Shorts, how to promote YouTube Shorts, and how to track its performance.

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