The Importance of a Website For Your Business

website design

The writing is on the wall for business owners still using print advertising to market their products and services. Most people now search the Net from their computers or cell phones to find a local or national business. It’s easier, faster and often more accurate plus you also receive listings from businesses that never could afford a yellow page ad.

7 Reasons to Build a Website for Your Business

1. Accessibility

Customers can easily find your business online at any time, from anywhere (as long as they have an internet connection). For example smart phone users can instantly view your products and services while in the car, plane, restaurant or even while walking around town.

2. Provide unlimited information

A website allows you to display your products and services using text, photos, video and audio (podcasts). You can add as many pages as you like plus edit the information at any time.

3. Inexpensive

A website will lower your advertising costs. For example a yellow page ad costs you 1000s of dollars and you can’t edit the information once the ad is published. The initial cost of your site may be $1000.00 or more depending on it’s size and complexity but your maintenance costs will be very small ( only yearly domain name registration and web hosting).

4. Interactivity

These days customers want to interact with your business before making a purchase. Ways to add interactivity to your website may include adding a Forum, Blog, RSS Feed, Contact form, Newsletter, Twitter, Facebook, Videos, Podcasts or Chat box. For example a Blog enables visitors to leave comments to your posts. You can answer their questions by replying to their comments.

5. Not limited by geographical areas

Your website can be found locally, nationally and even worldwide if it is marketed to those areas. If you want it to appeal to different countries you can even translate it into different languages.

6. Attract a wide audience

A website can attract 1000s or even millions of visitors if marketed nationally or worldwide. This is in sharp contrast to a yellow page add which only serves your local area. Attracting a wider audience generates more sales thus making your business more profitable.

7. Market to a targeted audience

If you use Google AdWords you can create online ads that target customers according to a geographic area, time and day. For example if you know your product only sells on Saturday nights in a specific town your ad can be targeted for those parameters.

Now that you understand the importance of building a website for your business, make a plan for your website needs and how you will market it. Discuss your plans with a professional web designer before hiring him/her to design it.

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Comments

  1. Many thanks for sharing such an topical article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the good work.

  2. good informative article and very cool and good looking designs, thanks for sharing . I want to see more design on it, that would be very helpful, so i have bookmarked and waiting for more designs.

  3. I’ve been following your site for 2 days now and I should tell you I get tons benefits from your post. and now how do I subscribe to your website?

  4. Rosalba…to subscribe to the RSS Feeds on this website click on the orange RSS icon at the top right of this page. You can also subscribe to my Marketing Tips newsletter at: http://www.isitebuild.com.

  5. Hi – It’s great to read such interesting stuff on the Web as I have been able to find here. I agree with much of what is written here and I’ll be returning to this website again. Thanks again for publishing such great reading material!!

  6. Amazing site

  7. I can see that you are quite an expert in your field! I am creating a new website soon, and your blog content will be very useful to me.. Thanks for all of your help and I’m wishing you all the success in all you do.

  8. Staton…I wish you well in your new endeavor.

  9. Do you get a spam trouble here; I also use Blog Engine, and I was wondering about your experiences; we have produced some good practices and we are looking to exchange practices with others, please Email me if you are interested.

  10. Thank u for these tips! I must work Accessibility, smartphones are spreading more…

  11. For web designers, mobile web design is becoming an easy way to acquire new clients. It amazes me how few web design companies are offering this for their clients.

  12. Hello
    What a lovely blog. I would like to ask Admin if I could make a brief appeal to your followers for advice about how best to get my new on-line business promoted to it’s best capability on the internet, despite months of slogging my brains out, I seem to be getting nowhere fast! I’ve been to every forum you can image, each one offering cast-iron advice as to ‘where’ and ‘how’ best to get the best business advertising on-line, 99% of which have been rubbish!

    If you’re reading this and can offer me some practical advice as to where I can get the best exposure for my new venture, please drop me a line, I would be grateful for your help. Best Regards to Admin and loyal Readers.

  13. Delphia…I recommend starting with Google AdWords to receive immediate and targeted traffic. Create 2 ads that include your best keywords and direct them to your web page(s). Make sure you keep split testing 2 ads to see which ad gets the most clicks. Repeat this process until you get a high conversion rate. Once you know what keywords and copy convert well use them in other marketing strategies ie article marketing, ezine ads, etc.

    Let me know if you need help with Google AdWords, SEO and/or article marketing.

    Best Wishes

  14. i understand what you mean cuz i run a private Diablo II realm and kids just spam massivly dont read topics talk smack ect… thats why i dont post much on my site or others cuz of crap like this cuz when ever i do post something i get nothing but smack talkin or they flame me but keep up the good work

  15. Alanna Lachut says:

    I can identify with this because I also have about 100 niche blogs and sites and I only make about $300/mo from all of them combined. I’ve been at this for 8 years and I have known for a long time that I am spread too thin. However, I have also been looking for what method of making money online that I like the most and suits me best. I’ve tried everything. I have found that I enjoy building blogs and d9ing keyword research. I hate the amount of time I spend online doing this though. I hate writing articles but I outsource this. But if I had it to do all over again after countless hours spent, thousands of dollars spent, and trying everything under the online sun…I would say just stick to 1 website and build it with more content and especially backlinks for several years.

  16. I’m still learning from you, but I’m trying to reach my goals. I definitely liked reading all that is written on your blog.Keep the aarticles coming. I loved it!

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