Do you want to attract more views and subscribers to YouTube videos and grow your YouTube channel?
In the video below, I outline 10 YouTube audience growth strategies so your content can reach more people.
If you want a grow your YouTube Channel so you can attract more views and subscribers, pick up a copy of my 100+ page YouTube Marketing Guide TubeBootCamp.com
- Target the right audience.
The goal for your video should be to provide solutions for the problems that your audience wants answers for. One of the best ways to do this is with keyword research.
For instance, if you enter your main topic in the YouTube search bar, you will get a bunch of suggestions of what people are searching on. This is like reading the minds of the audience. If you have the Keywords Everywhere extension installed, you will see the search volume right there in the browser. If you want to save time on keyword research, I highly recommend using the TubeBuddy Chrome extension.
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After you’ve done the keyword research, check out the competition on YouTube and look at the videos that are getting tons of views. For instance, if you see small channels that are getting thousands of views on their videos, there’s a great search term to go after. - Create an engaging video.
One of the biggest ranking factors on YouTube is audience retention. This means, if you can keep people watching all the way through your video, there’s a better chance of your video ranking in the search engines and YouTube suggested videos.
One of the ways to do this is to start your video with a strong hook, such as asking a question or teasing them at the beginning. After that, reinforce your introduction by providing the meat of the content.
Ideally, you want to provide the solutions to the problems of your audience. You can increase the engagement of your video by resetting the attention of viewers using B-roll. - Create a clickable thumbnail.
If nobody clicks on the thumbnail, they’re not going to watch your video. Also, make sure that your thumbnail stands out from your competitors’ thumbnails. You can use a face, bold text and contrasting colors. If more people click on your thumbnail than your competitors’ thumbnails, your video will be promoted in the search engines. - Create an optimized title that satisfies the search engines and the viewers.
Ideally, you want to include your keyword phrase in your title and also an emotional trigger that captures the attention of your viewers. It should also reinforce the thumbnails that they clicked on. - Your video description should summarize the content of your video.
The first reliance is what people see immediately under your video, so make sure that that encapsulates the content of your video. If you want to redirect people to a URL or a landing page, include that full URL in the first three lines. - Include relevant tags.
YouTube says that tags are not so important for the ranking of your videos, but you still want to include tags that are relevant to the content of your video.
Therefore, make sure you add your title in the first tag, add related keywords in other tags, then finish off with broader tags. All of them should be totally relevant to the content of your video. - Upload your video as unlisted.
When you upload your video as unlisted, you can pin a comment to the top of your comments. This could be a question or a link to a video or playlist. When people go to leave a comment, they’ll see your comment at the top of the comments. When you upload your video as unlisted, you’ll also be able to see if there’s any monetization issues. At this stage, you can also add your cards in screens that link to a different video or playlist. - You want to link your video to a related video or playlist in the cards and in screens.
The best link is a playlist that contains related videos to the one that’s been just watched. Keep in mind that linking to a playlist will increase the watch time of your videos and improve the probability of them being found on the search engines. This will motivate the viewer to binge watch successive videos in a row and you get a high audience attention and a lot of watch time. By people watching successive videos, your videos will appear more often in the search engines. - Promote your video on social media sites.
After you’ve optimized and published your video, your work has just began. You at least want to promote your video to the social media sites in the share buttons under your YouTube provides under your video. This will expose your content to different audiences rather than YouTube.
Make sure you engage with the viewers in the comments, especially on the first 24 to 48 hours, because the view velocity of your video helps to promote it in the search engines.
If your video gets a lot of views in the first 24 to 48 hours, it signals to YouTube that they’ve got to surface this video to more people. Therefore, it will be promoted in suggested videos which appear on the right side of the people’s watch page. - Repurpose your video content so you can reach a lot of audiences.
Did you know that you can convert your transcript to a blog post and post it on your website or blog?
You also want to embed your video on your website or blog. Over time, your video will also rank in the Google search engines. This means you get traffic from both Google and YouTube, which is a great thing.
If you want to know multiple ways to repurpose your video content, click here for more info
Here’s a bonus tip.
Track your video performance via YouTube analytics. Particularly you want to look at the click-through rate and your audience retention. If you get a high click-through rate, that means many people are clicking on your thumbnails and watching your video.
If you get a high audience retention and watch time, this means that many people are staying engaged throughout your video and watching more of successive videos.
Let me ask you a question, what strategy have you used that is being the most effective for growing your YouTube channel?
Post your answer on the comments below. I’d love to read them and I’m sure others would too.
I just thought of a couple of other strategies to grow your audience on YouTube.
Why not do collaborations with other YouTubers in your niche?
You can then cross-pollinate the information that you share with each other. The information you share may be beneficial to the other creator, and vice versa.
Another strategy is to Go Live On YouTube. Going live is a great way to get a lot of watch time and to connect live with your viewers and subscribers. You also don’t have to do any editing and you may come across more natural than a scripted video.
Give it a try.
If you want more tips and strategies about how to go live on YouTube, watch my next video. You’ll learn the exact strategies that I use to go live with my audience every week on YouTube.
If you want a grow your YouTube Channel so you can attract more views and subscribers, pick up a copy of my 100+ page YouTube Marketing Guide TubeBootCamp.com
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