How To Rank For Multiple Keywords On YouTube

Let me ask you a question, do you prefer your video to rank for one keyword or multiple keywords?

Watch the video above to see a video ranking for multiple keywords. It sure beats ranking your YouTube video for only one keyword phrase.

How do you do it?

Step 1.
Create a list of multiple keyword phrases. The key is to find keyword phrases that don’t have too much competition, so it’ll be easier to rank for. The search engines are getting pretty smart these days. The old days of just stuffing the same keyword phrase under your tags over and over again have disappeared. The new way of doing keyword research is based upon user intent.

For example, the keyword phrase that I chose to title my video for was YouTube brand account versus personal. I currently rank number two for that phrase, but I rank for different keyword phrases based upon the searcher’s intent.

For example, I rank number six for YouTube brand account. I rank number three for YouTube brand account versus regular. I rank number three for what is YouTube brand account. I rank number five for brand account YouTube. I rank number nine for YouTube brand account benefits. You can see I rank for multiple keyword phrases based upon the searcher’s intent.

You can quickly find these associated keyword phrases by using a free chrome extension TubeBuddy.

Click here to watch my review of TubeBuddy

If you upgrade to the paid option, which has many more features, you’ll be able to get 20% off if you use the promo code Hermansbuddy. Another great benefit of TubeBuddy is you can see the rankings for multiple keywords in your tags.

Here are some other tools you can use to find associated keyword phrases for YouTube videos.
* Answerthepublic.com. This will show you the questions people are entering into the search box to find solutions to their problems.

* LSIGraph. This is a free online tool that generates semantic long tail keyword phrases. YouTube suggests and Google suggests. Enter a keyword phrase in the YouTube or Goggle search box, you’ll get a bunch of suggested keyword phrases.

Here are some other tools you can use to find associated keyword phrases for YouTube videos.
* Answerthepublic.com. This will show you the questions people are entering into the search box to find solutions to their problems.

* LSIGraph. This is a free online tool that generates semantic long tail keyword phrases.

YouTube suggests and Google suggests. Enter a keyword phrase in the YouTube or Goggle search box, and you’ll get a bunch of suggested keyword phrases.

Step two
Plan a series of related videos. Instead of thinking about a solo video that will get a little bit of traffic, why not think of a series of videos that are all tied together. When someone watches one video in a playlist, they’ll see the related videos and go deeper into the content.

Since one of the top ranking factors of YouTube is watch time, if people watch more of your videos, your videos will have a greater chance of ranking in the search engines. After you’ve published these videos, add them to an official playlist, which we will talk about later.

Step three
Create a well-optimized engaging video. The goal of your video should to keep people watching as long as possible. If you can get viewers to watch the first 15 seconds of your video, it’s more likely they’ll watch the rest of the video. In order to do that, you have to grab their attention. You can ask a question, do something entertaining, or tease them at the beginning of your video about what’s coming up at the end of the video. Your main content should expand on the introduction of your video.

End your video with a strong call-to-action such as linking to the next video in your series. After you’ve created your video, place your main keyword phrase in the title description and tags of your video.

Also include the associated keyword phrases that you researched in the description and tags of your video. This will make your video highly relevant to the search engines.

Step four
Add the video to an official playlist. Adding your video to an official playlist allows other videos in the playlist to be featured and recommended when someone is watching a video in that playlist.

YouTube uses information to modify how the videos are presented and discovered. After you’ve published the video, add that video to the playlist within the next one or two days. Make sure that after you’ve published your video, link to the playlist in your cards and in-screens. So if somebody is watching your video, they’ll be more inclined to select another video in the series in that playlist.

Step five
Check your rankings. The beautiful thing about TubeBuddy, is you can check multiple keyword rankings and the tags of your videos. You can also check the rankings of your competitors’ tags.

Here are some of the important things to keep in mind.

  1. Rankings take time. Sometimes your video might rank right away like in a live stream, but then drop out of the search engines after a few days. Be patient because YouTube is trying to sort out where it should rank that video permanently in the search engines. Some times it takes a few weeks, a few months, and even it can happen after a few years.
  2. Not every video will rank for multiple keywords. A video that ranks for multiple keywords will get you much more traffic than a video that just ranks for one keyword. It’s worthwhile to add related keyword phrases to your description and tags.
  3. Move a high performing video to the top of your playlist. If you see a video that is performing well in your playlist, move it to the top of your playlist. To do this, hover over the three dots on the left side of your video and slide it to the top.
  4. Move a high performing playlist to the top of your channel homepage. If a playlist is getting a lot of traffic, it makes sense to move it to the top of your channel homepage. It will be more visible if you move it to the top of your channel homepage and your viewers will be more motivated to check out more information.
  5. Pin your playlist to the top of your comments. When viewers go to comment on your video, they’ll see your pinned comment containing your playlist link, at the top of your comments. Out of curiosity, they’ll check out your playlist which gives you more watch time.

Do you want a grow your YouTube Channel this year so you can attract more views and subscribers? If so, pick up a copy of my 100+ page YouTube Marketing Guide at TubeBootCamp.com

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