Like many of you I’ve been ignoring social media to promote my online business for many years because I’ve got enough on my plate and didn’t want to waste time on something that may not work. Besides, many business people complain social media marketing takes up too much of their time plus they weren’t generating profits from it.
Why did I change my mind?
Recently I joined a private Video Marketing Facebook group and have learned a lot from interacting with people in the group. Also search engines now take into account social signals when ranking websites. Some search engines even include Twitter and Facebook comments in their result pages.
Here are the Top 7 Reasons to Create a Social Media Presence for Your Business
The only cost is your time because you need to still create accounts and fill in profile information then engage in conversations with the people in your group. The beauty of this marketing method is that you can compete with large companies in your niche because you have the knowledge and flexibility to engage with potential clients.
2. Build a community
Customers tend to purchase products from people they know like and trust so if you build a community of followers they will more likely trust your product recommendations.
The same goes for building an email list where you send out a regular newsletter. You build long term relationships with the people on your list.
3. Know where your customers are hanging out online
To market a product or service you need to know where your potential customers are hanging out online. Observe what they are talking about, questions they are asking and frustrations they are experiencing. This will enable you to find a targeted audience that is already talking about your niche so you won’t have to look for new customers.
4. Engage in conversations with your target market
Say a customer is looking for a new gadget to give to their Dad on Father’s Day. If they get all their questions answered online by visiting your Twitter account it would increase your chances of making a sale because you’ve removed all the barriers for them not purchasing the item. You can also receive valuable feedback from your customers by engaging in conversations with them.
5. Competitive research
To stay competitive in your business you need to know what tactics your competitors are using to acquire new customers. Join their Twitter feeds, Facebook and Google+ groups to read what their potential customers are talking about. Use the search feature on your social media accounts to find out where your target market is residing online.
6. Increase search engine rankings
Search engines use social media signals to help rank websites. If many people are sending you Likes, Pluses, and Tweets about your business it tells the search engines your website is relevant, popular and therefore should receive good rankings.
7. Build your online reputation
Why do large companies use Facebook, Twitter, YouTube, LinkedIn, Google+? It helps them build relationships with their customers. As this number grows it boosts their online reputation and shows they have an effective social marketing presence.
Building your online reputation through social media also promotes your brand among your targeted audience. Begin by researching the tools and channels your customers use, then engage in conversations with them and encourage them to link back to your website. Initially you won’t see a large spike in traffic however those who do follow you will more likely become your future customers.
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