Social Marketing – How to Monitor Your Social Media Presence in 10 Minutes a Day

Do you currently have a social media presence for your business?
Are you overwhelmed by the amount of time it takes to monitor these sites?

Social media marketing can easily consume a large portion of your day if you are not organized or have a clear focus. The article below provides 5 easy steps you can do daily to monitor your social media sites.

How to Monitor Your Social Media Presence in 10 Minutes a Day

Monitoring your business’ social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.

The team at HubSpot spreads out the responsibilities, but it’s entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn’t have to be a hassle at all.

Here are five free, easy steps you can take to get things started. Do each task in the morning when you start work, and you should be good to go. (If you want to further automate this sort of work, checkout HubFeed, a monitoring service built into all HubSpot software packages.)

1) Check Twitter for chatter about your company (2 minutes): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader. Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader.

2) Scan Google Alerts (1.5 minutes)
: Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

3) Check Facebook stats (1 minute): Visit your Company Page’s Facebook Insights. This can be found by clicking “more” under the page’s main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.

4) Answer Industry-related LinkedIn questions (3 minutes): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website.

5) Use Google Reader to check Flickr, Delicious, Digg and others (2.5 minutes)
: Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!



  1. i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted .’

  2. My friend is a social media marketer. The first time I learned about it was when I posted a status message that my computer crashed. In just a few minutes I got more than 30 status comments. Her comment was pretty different. She suggested registry cleaner software solutions and even placed a link on her comment. When I checked it out, the article was very similar to my computer’s situation before it crashed. I decide to push through to her suggestion and bought the cleaner she recommended. I’d been using the software for a couple of years now and I’m very happy with how it’s keeping my entire system in good condition.

  3. social media marketing is the current trend these days”:`

  4. A very useful article which I have already shared on Face Book! How about publishing a follow up article explaining how to set up Google Alerts, use Google reader etc? My experience is that people need a lot of practical how-to help to get them started but then quickly get the hang of it.

    And Melen – great example of how to use social media marketing effectively.

  5. Jan..thanks for the suggestions.

  6. social media marketing is kinda new yet people are making FB pages to promote their products ”

  7. Wow. Thanks for that.


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