Top 7 YouTube Marketing Tips That Will Expand Your Audience

YouTube Marketing Tips

  • Do you need more traffic to your website or blog?
  • Do you want to get top rankings in Google?
  • Do you want to grab visitors attention to increase engagement?

YouTube receives over 1 billion unique users visitor every month and is the second largest search engine after Google. Most people are visually inclined due to watching television, playing video games and surfing the Net. If you want to generate new leads for your business then you need to tap into YouTube’s monstrous source of traffic by creating and promoting YouTube videos.

Here are the top 7 tips for marketing your videos on YouTube

1. Create short videos

People have very short attention spans so if your video is longer than 3 minutes your visitors will lose patience and leave. Create videos that are 2-3 minutes long by emphasizing one main point you wish to get across to your viewers.

If you don’t wish to be on camera, create a slide show containing photos with background music or use one of the online services such as Animoto to create the video for you.

2. Create captivating videos

Boring videos will also cause people to leave. Begin your video with a question to capture viewers attention (ie “Do you want to generate free traffic to your website?”). Next introduce yourself and what the video is about. Next, present your content then finally add a call to action (ie ask viewers to subscribe to your channel or redirect them to a landing page to download a free report).

3. Optimize your videos

YouTube videos can attain first page rankings on Google much faster than textual content if they are optimized properly. To do this make sure you include your main keyword phrase in the video file name, title, description and tags. Create a title that will make viewers want to check out your video. Include your video content in the description as well as a link to your website or blog.

4. Share your video on social media sites

Backlinks (links to your video) and social signals will help boost your rankings on YouTube and the Google search engine. After optimizing your video, share it on Facebook, Twitter, Google+, LinkedIn, Pinterest and embed it on your blog. The more links you get pointing to your YouTube video the better your chances are of attaining top rankings.

5. Interact with the YouTube community

YouTube is a social community so interact with similar people in your niche by subscribing to their channels and commenting on their videos. They’ll often reciprocate by doing the same for you. This will increase the number of people viewing your videos.

6. Be consistent

The more videos you upload the more traffic, views and subscribers you’ll receive. Try to at least upload a new video every week. Create content that your viewers want so they’ll look forward to viewing your next video. One way to do this is by creating videos that answer their most pressing questions.

7. Monitor the performance of your videos

Some videos will do better than others by getting more views and better rankings. Fortunately YouTube makes this easy by including analytics with your YouTube channel. You’ll be able to monitor which are the top 10 videos that receive the most traffic and if people are staying to the end of the video.

By analyzing the performance of your videos you can make adjustments to get them to perform better. For example if a video is not ranking well, you could edit the title, description and tags by including a keyword phrase that gets better traction.

YouTube is one of the most highly effective methods for marketing your business because it captures viewers attention using sight and sound rather than just reading boring text. This helps build trust with your visitors which results in more sales.

If you wish to get free traffic, leads and generate more sales using YouTube videos become a member of TubeVideo BootCamp.

It’s a step-by-step video training course on how to run a YouTube Channel like a Pro by unlocking the power and benefits of YouTube.

tubevideo bootcamp

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