John operates a clothing store online. Recently his sales dropped due a struggling economy. People are being more careful about spending their money. He has a sign up form on his website and manually sends emails to his subscribers whenever he has time and is motivated to do so. It’s a laborious process so it doesn’t get done very often. Therefore his customers only receive emails every so often. He wants to automate his email delivery process so he can double his sales so he invests in autoresponder software.
Definition of Autoresponders
