Deep Links – 7 Effective Deep Linking Strategies to Increase Web Traffic

Deep Linking boosts your web site traffic by helping search engines spider the content on other pages besides your home page. This gives your site greater authority because you have related links pointing to these internal pages.

7 Effective Strategies to Build Deep Links

1. Deep links should only be 3 clicks away from the home page.

Search engines don’t spider web sites deeply so make sure visitors can access all pages within 3 clicks
from the home page. Visitors also don’t want to search throughout your site to find relevant information.

2. Create a site map page

The site map should contain all the links of your web site. Place the site map link on the home page and all other pages. This allows visitors to navigate your whole site from one page. Search engines spidering your home page will also spider all the links on the site map page.

3. Create a Google Site Map

This is an XML site map which is different to the html site map mentioned above. According to Google “Sitemaps provide additional information about your site to Google, complementing our normal methods of crawling the web. We expect they will help us crawl more of your site and in a more timely fashion, but we can’t guarantee that URLs from your Sitemap will be added to the Google index.”

The XML site map can include links, anchor information, page priority and how often your site changes. Click here to read more about Google Site Maps

4. Get relevant links from other web sites

If you find a information relevant to a specific page on your web site ask the site owner if they can link to that page. The best way to do this is to offer something of value in return. It may be a link from your own site, an article you’ve written or you can even offer to pay them for a link from their site to yours.

5. Write articles that target specific web pages

Write an article that focuses on the content of one of your web pages. Use the main keywords in your article title, content and the anchor text in your resource box. Submit your content to the top article directories. If many people publish the article you will receive many links pointing back to your web page. The more articles you generate the more links you’ll acquire.

6. Internal linking

When creating a new web page or blog post link to other pages that have related content. This will strengthen the authority of the page you are linking to and help it attain higher rankings.

7. Use the no follow tag to control deep links

You don’t need search engines to index irrelevant web pages such as your contact or privacy policy pages. It dilutes the authority of your web site. You only want Google to index pages that matter.

To stop Google from indexing irrelevant pages insert the no follow tag like this:

<a href=”” rel=”nofollow”>anchor</a>

This will maximize the flow of link juice to your most important pages and minimizes (or eliminates) the flow of link juice to your least important pages. For more information read “Sculpting Your PageRank For Maximum SEO Impact


Increasing the number and quality of links pointing to your internal pages will make it easier for search engines to spider your web site. This boosts web traffic and get visitors to stay longer on your site because of its in-depth content.

Learn how to Generate 1000s of Links to your web site without spending
a dime on advertising by reading my new ebook “Article Marketing Strategies“…

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

Deep Links – How Deep Linking Will Increase Traffic to Your Web Site

Most site owners try to get links pointing to just their home page. This is a big mistake because you miss out on attracting traffic to other pages of your web site. Also your incoming links may not be directing visitors to the targeted content they are looking for because it is on your internal pages. This is why you need to cultivate deep links.

What are deep links?

Theses are links that point directly to a specific page of your website instead of just pointing you to the home page.

Benefits of Deep Links

1. Deep linking help visitors navigate to the exact location of the item or service they are searching for.

Online visitors want to find the most relevant information as quickly as possible. They don’t want to spend time searching all over the Net. By providing the most targeted information possible you will attract and retain those visitors thus generating more traffic to your site.

2. Increase search engine rankings

A site that contains deep links to other pages will gain high rankings because it has more depth than web sites that just have links pointing to the home page. Make sure your site has a mix of home page and internal page links.

3. Target multiple keywords

Stuffing all the main keywords in your home page will dilute its effectiveness. It’s better to create a page of content that only includes one or 2 keywords or keyword phrases. The content you create should be all about the topic of that particular keyword. This increases the opportunity of that page to rank well for that keyword.

4. Encourages natural linking

If Google sees 1000 links to your homepage and just a few links to the rest of your site they’ll perceive you haven’t participated in natural linking strategies. Natural linking is where other sites naturally link to the content within your web site. Natural links generate deep links.

5. Builds page rank

Page rank measures how many links point to a website, and also the quality of the sites providing the links. If you have the Google tool bar installed on your browser it will display a little green bar. A page rank of 5 (PR5) means that your site has a good number of links pointing to it.

Only building links to the home page will boost your home page PR and pass on some of the PR to your internal pages if they link to it. A better strategy is to increase the PR of your internal pages with deep links.

Keep in mind Google no longer provides an accurate reflection of PR, therefore only use it as an indicator of your site’s page rank.

6. Attract visitors to deeper pages

A large web site often contains pages in directories that are several levels away from the home page. This makes it difficult for search engines to index those pages. Search engines generally visit pages that are only a few links away from the home page.

By getting other web sites to link to these deeper pages you increase the PR of those pages and attract more overall traffic to your web site.

7. Give authority to internal pages

Your internal pages can carry as much weight (authority) as your home page if you build links to these pages based on specific keywords. They will also rank higher than your home page if you have built your content around that keyword phrase. This will increase the number of pages the search engines will index form your website.


I highly recommend creating deep links as part of your overall web site marketing strategy instead of just getting links to your home page. You will increase the number of visitors to all parts of your site and boost the authoritativeness of its content.

Learn how to Generate 1000s of Links to your web site without spending
a dime on advertising by reading my new ebook “Article Marketing Strategies“…

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO