Deep Links – How Deep Linking Will Increase Traffic to Your Web Site

Most site owners try to get links pointing to just their home page. This is a big mistake because you miss out on attracting traffic to other pages of your web site. Also your incoming links may not be directing visitors to the targeted content they are looking for because it is on your internal pages. This is why you need to cultivate deep links.

What are deep links?

Theses are links that point directly to a specific page of your website instead of just pointing you to the home page.

Benefits of Deep Links

1. Deep linking help visitors navigate to the exact location of the item or service they are searching for.

Online visitors want to find the most relevant information as quickly as possible. They don’t want to spend time searching all over the Net. By providing the most targeted information possible you will attract and retain those visitors thus generating more traffic to your site.

2. Increase search engine rankings

A site that contains deep links to other pages will gain high rankings because it has more depth than web sites that just have links pointing to the home page. Make sure your site has a mix of home page and internal page links.

3. Target multiple keywords

Stuffing all the main keywords in your home page will dilute its effectiveness. It’s better to create a page of content that only includes one or 2 keywords or keyword phrases. The content you create should be all about the topic of that particular keyword. This increases the opportunity of that page to rank well for that keyword.

4. Encourages natural linking

If Google sees 1000 links to your homepage and just a few links to the rest of your site they’ll perceive you haven’t participated in natural linking strategies. Natural linking is where other sites naturally link to the content within your web site. Natural links generate deep links.

5. Builds page rank

Page rank measures how many links point to a website, and also the quality of the sites providing the links. If you have the Google tool bar installed on your browser it will display a little green bar. A page rank of 5 (PR5) means that your site has a good number of links pointing to it.

Only building links to the home page will boost your home page PR and pass on some of the PR to your internal pages if they link to it. A better strategy is to increase the PR of your internal pages with deep links.

Keep in mind Google no longer provides an accurate reflection of PR, therefore only use it as an indicator of your site’s page rank.

6. Attract visitors to deeper pages

A large web site often contains pages in directories that are several levels away from the home page. This makes it difficult for search engines to index those pages. Search engines generally visit pages that are only a few links away from the home page.

By getting other web sites to link to these deeper pages you increase the PR of those pages and attract more overall traffic to your web site.

7. Give authority to internal pages

Your internal pages can carry as much weight (authority) as your home page if you build links to these pages based on specific keywords. They will also rank higher than your home page if you have built your content around that keyword phrase. This will increase the number of pages the search engines will index form your website.


I highly recommend creating deep links as part of your overall web site marketing strategy instead of just getting links to your home page. You will increase the number of visitors to all parts of your site and boost the authoritativeness of its content.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO