How To Monitor Website Traffic

Are you monitoring your website traffic?
Is your traffic increasing each month?
Where are your visitors coming from?
What keywords are they using to find your website?

Without answering these questions you’ll have no idea if your marketing strategies are working effectively. Traffic is the lifeblood of your online business. If you don’t monitor and analyze your traffic you won’t know what to change to make your online business successful.

Here are 2 Free Tools to Monitor Your Website Traffic

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How to Evaluate a Website: 5 Critical Factors

how to evaluate a website

Does the design of your website suck?
Can visitors easily navigate your content?
Are you receiving lots of web traffic?
Is your traffic converting into sales?

These are just some of the questions you should be asking yourself when evaluating your website. A beautifully designed website won’t sell much if you’re not driving traffic to it. Getting lots of traffic won’t generate sales if your visitors have difficulty navigating your web pages or they are not converted by your content.

Many website owners look at their site from their own perspective and fail to see it from their customers viewpoint. Most visitors arrive at your site and ask “how can I benefit from what’s being offered on this web page.” They are mostly interested in what’s in it for themselves.

5 critical factors for how to evaluate a website

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How to Increase Website Traffic

A website that doesn’t attract traffic is like putting a sign up in the desert. It may be a very beautiful and expensively designed sign but if no one passes by to view it you won’t get any business. There are 1000s of sites on the Net that are just sitting there making no sales because they’re not attracting any visitors.

How to increase website traffic

1. Website optimization

Your web pages must be search engine friendly to attract search engine spiders. This means your webs pages must include the keywords people are searching on to find your them. To find those keywords open up the Google Keyword Research Tool. Insert your suggested keyword term. The keyword tool will create a list of keywords and phrases that display the number of times those words have been searched on each month.

Weave these keywords into the title, description meta tags, headings, subheadings, image descriptions, navigation links, internal links, file names and main content of your website.

2. Link building

Backlinks are links that point to your website from other sites. The number and quality of incoming links determine your rankings in the search engines. One of the best methods of building links is article marketing.

Benefits of article marketing
The three main benefits include web content development, building backlinks, increasing search engine rankings. Continually working on these three strategies will generate a ton of web traffic.

Web content development
Content is King on the Net. If you write lots of unique, valuable content and place it one your website or blog, others will naturally link to it from their blogs, social media sites (e.g. Twitter, Facebook) and social bookmarking sites.

Publish your content
The top article directors attract millions of visitors each day. You can gain some of these visitors by submitting your articles to them. Write articles containing 400 words that include your main keyword in the title, main content and resource box. Make sure you include 2 links to your website in the resource box. One should be linked text (anchor text) and the other your full website address. You will immediately begin to get a trickle of traffic after you’ve submitted your article. If it gets picked up by an ezine publisher with 1000s of subscribers you’ll experience a dramatic increase in website traffic.

The more articles you write and publish the more traffic you’ll generate. If you convert the content to video and submit it to video sharing websites like YouTube you’ll attract even more traffic.

3. Monitor website statistics

Your statistical data shows how many visitors you’re getting to your website, where they are coming from and what keywords they are using to find your online property. If your web host doesn’t provide this service create a Google Analytics account and insert the code within the web pages. This enables you to track the success of your marketing efforts.

If you optimize your website, provide lots of valuable content on a regular basis and publish that content all over the Net you’ll dramatically increase your website traffic.

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101 Highly Effective Strategies to Promote Your Web Site