Many online marketers make the mistake of selecting general keywords to market their website which results in wasting a lot of time and money. For instance attaining top search engine rankings in the organic search results (those listed on the left side) for a general keyword is almost impossible if you’re in a competitive niche. Using general keywords in a pay-per-click campaign may result in generating a ton of clicks from all over the world but it’s not going to generate many local clients and sales because you’re spreading your net too wide.
What are long tail keywords?
