Video Marketing – Research the Best Keywords Using the Google AdWords Tool – Part 1

How do you get people to find your videos on YouTube and other video sharing web sites?

People find your videos in the same way as they find web sites. They enter a keyword in the Google or YouTube search box and Google displays the content. Your articles and videos often appear at the top of the results’ pages. It depends how competitive your topic is.

Video sharing web sites use tags for search engines to find them. You must include your main keywords in these tags if you want your video to be indexed by the search engines.

How to research your keywords

1. Start your keyword research with the Google AdWords Tool
(Google the term “Google AdWords Tool” to find it)

Type in the keyword phrase you think people will use to find your video and check the synonyms box. A table will appear with several columns:

Keywords related to terms entered
This is a list of keywords and related keywords that people are searching on,

Advertiser competition
This shows the number of advertisers bidding on each keyword relative to all keywords across Google. A fully shaded green bar means that term is very competitive. A lesser shaded bar indicates less competition for that phrase.

Approx Search Volume
This shows the approximate number of search queries matching your keywords that were performed on Google and the search network for that month. A high number indicates many people are searching on that keyword.

Match Type
Broad – shows the broadest number of searches for that term
Exact – shows the exact number of searches for that term
Negative – shows off-topic keywords that users may be thinking about.

It’s best to start your keyword search with broad matches then get more specific.

Choose Columns to Display
This is a drop down box that will give you other options to search for:

Estimated Ad Position – shows estimated position for ads appearing on each keyword based on the maximum cost-per-click (CPC).

Estimated Avg CPC – shows the estimated average cost-per-click (CPC) for each keyword based on the maximum CPC.

Advertiser Competition – shows the number of advertisers worldwide bidding on each keyword relative to all keywords across Google.

Approx Avg Search Volume – shows the approximate average monthly number of search queries matching your keywords that were performed on Google over a recent 12-month period.

Search Volume Trends – shows fluctuations in Google search volume for each keyword over a recent twelve-month period, specific to your targeted country and language.

Highest Volume Occurred In – shows the month that each keyword received the highest Google search volume within a recent 12-month period, specific to your targeted country and language.

2. Select quality keywords

Select your most targeted keywords..one’s that relate closely to the topic of your video. Aim for keywords that have little competition and high cost per click. If you have difficulty with your selection then choose the ones that receive the highest search volume first then use the others later.

My next post will discuss where to place these keywords in your video
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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Maryland WebSite Design

Comments

  1. webskillz says:

    I’ve been looking for a long time for a keyword research tool that uses the Youtube data. The Google keywords is useful, but maybe not the best for youtube. Yourtube searches are a totally different domain than the regular google searches. Does anyone know of a tool that can collect from youtube’s database?

    Thanks for the post

  2. I used to struggle with keyword research, couldn’t figure it out to save my life. I wouldn’t know a good keyword even if it came up and bit me. I found some software which helped, and your post offered up some good key points to think about.

  3. General keywords are really hard to rank for lately, I’ve found using longtail keywords are easier to rank for.

  4. Pretty informative. This website simply keeps me coming back. Generally there s not much otherwise to say about it 🙂 thanks a lot.

Trackbacks

  1. […] To read Part 1 please visit: Video Marketing and Keyword Research […]

  2. […] Research the Best Keywords Using the Google AdWords Tool – Part 1 […]

  3. […] account at adwords.google.com, you simply create a short ad, select your keyword phrases using the Google Keyword Tool then tell Google how much you want to spend each day and how much you want to spend per click for […]

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