Generate Traffic, Leads and Sales With Video
If you don’t research potential keywords correctly you won’t get the desired results you’re looking for. For instance you may spend hours creating a list of keywords using your favorite keyword tool, only to find out later it didn’t generate new traffic or convert into sales.
So what are the top 3 mistakes marketers make while conducting keyword research?
Before writing any content for your website it’s very important to research the keywords people enter into the search engines to find information. If you don’t do this first your content won’t attract the search engines which means you’ll receive little or no search engine traffic.
What is keyword research and what will it tell you?
Are you only using one tool for keyword research?
Do all keyword tools give you an accurate search count?
Which tools should you use to find new niches?
Search engines find websites based upon keywords contained in there web pages. If there are thousands of search counts for a specific keyword each month and your web page ranks at the top or on the first page of Google you’ll receive far more traffic than if it’s ranked on the second or third page.
So how do you find keywords people are searching on every month?
The beauty of keyword research is that you can easily find keywords or keyword phrases people enter into the search engines by using a keyword research tool such as the Google AdWords Tool, WordTracker or Market Samurai. If a particular keyword receives thousands of searches per month it has the potential to generate lots of traffic to your website if it gains high rankings in the search engines.
The problem is many marketers continue to make obvious mistakes when it comes to keyword research resulting in much frustration and ineffective results. By avoiding the 10 keyword research mistakes below you’ll get faster and more accurate results.
Top 10 Keyword Research Mistakes To Avoid
To read Part 1 please visit: Video Marketing and Keyword Research
3. Download your keyword results
You can download your keyword results into an excel spreadsheet. This makes it easier to sort the keywords you want to use plus you can refer back to this file when conducting future keyword research.
4. Add the keywords to your video
Add your targeted keywords to the title, description and tags of your video. Make sure you include your web site URL at the beginning of your description. Use the full URL (http://www.domain.com) so it will be a live link.
5. Provide a call to action
The purpose of your video is to direct visitors to your web site where they purchase a product, service or subscribe to your opt-in page. Include your call to action at the end of the video that also displays your web site address.
6. Embed the video in your web page.
YouTube provides the code for you to display your video on a web page. Write an article on the same
topic as your video and include the video in the text. This will attract visitors to your video because many of them prefer to watch rather than read the content. Use the keywords in your article to attract search engine spiders to it.
7. Repeat your keyword research
Whenever you create a video on a new topic or a different keyword repeat the steps above. The popularity of your keywords may also change from month to month. Even if you already have completed the research for a specific keyword last month do it again next month. This will help you to keep up with search engines changes and stay ahead of your competition.
Attract 1000s of NEW visitors to your website with
“Effective Article Marketing Strategies”
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Maryland WebSite Design
How do you get people to find your videos on YouTube and other video sharing web sites?
People find your videos in the same way as they find web sites. They enter a keyword in the Google or YouTube search box and Google displays the content. Your articles and videos often appear at the top of the results’ pages. It depends how competitive your topic is.
Video sharing web sites use tags for search engines to find them. You must include your main keywords in these tags if you want your video to be indexed by the search engines.
How to research your keywords
1. Start your keyword research with the Google AdWords Tool
(Google the term “Google AdWords Tool” to find it)
Type in the keyword phrase you think people will use to find your video and check the synonyms box. A table will appear with several columns:
Keywords related to terms entered
This is a list of keywords and related keywords that people are searching on,
Advertiser competition
This shows the number of advertisers bidding on each keyword relative to all keywords across Google. A fully shaded green bar means that term is very competitive. A lesser shaded bar indicates less competition for that phrase.
Approx Search Volume
This shows the approximate number of search queries matching your keywords that were performed on Google and the search network for that month. A high number indicates many people are searching on that keyword.
Match Type
Broad – shows the broadest number of searches for that term
Exact – shows the exact number of searches for that term
Negative – shows off-topic keywords that users may be thinking about.
It’s best to start your keyword search with broad matches then get more specific.
Choose Columns to Display
This is a drop down box that will give you other options to search for:
Estimated Ad Position – shows estimated position for ads appearing on each keyword based on the maximum cost-per-click (CPC).
Estimated Avg CPC – shows the estimated average cost-per-click (CPC) for each keyword based on the maximum CPC.
Advertiser Competition – shows the number of advertisers worldwide bidding on each keyword relative to all keywords across Google.
Approx Avg Search Volume – shows the approximate average monthly number of search queries matching your keywords that were performed on Google over a recent 12-month period.
Search Volume Trends – shows fluctuations in Google search volume for each keyword over a recent twelve-month period, specific to your targeted country and language.
Highest Volume Occurred In – shows the month that each keyword received the highest Google search volume within a recent 12-month period, specific to your targeted country and language.
2. Select quality keywords
Select your most targeted keywords..one’s that relate closely to the topic of your video. Aim for keywords that have little competition and high cost per click. If you have difficulty with your selection then choose the ones that receive the highest search volume first then use the others later.
My next post will discuss where to place these keywords in your video
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Attract 1000s of NEW visitors to your website with
“Effective Article Marketing Strategies”
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Maryland WebSite Design
