How to Find a Service Niche

How to Find a Service Niche

Think about all the services offered in your home town e.g. food, landscaping, car, accounting, post office, counseling, financial, etc. Living your life would be difficult without these services. if you want to find a service niche look for a need within your community or online.

1. Find an unmet need

The key to discovering a service niche is to offer a service that doesn’t yet exist and meets a need. For example my son wanted a job so I asked him to visit neighborhood homes to cut their lawns. Many of them were already paying high prices for a professional lawn mowing service so he could offer lower prices and still do a good job. Well, he soon found enough lawn jobs that would make him more money than if he worked at MacDonalds. He could even work less hours.

Most people search online these days instead of using the yellow pages to find services in their local area. Most of my web design customers come from the local area even though I have clients all over the world.

2. Ask questions

Instead of going with your own idea of what would work, ask people in your community what services they would like to see in their community. For example last winter my neighbor asked me if I knew of a snow shoveling service because he didn’t want to shovel 6 feet of snow off his driveway. I searched online and didn’t find anything even though I knew landscaping businesses in the area offered this service.

Obviously many offline services still don’t have an online presence.

3. Survey potential customers

You’ll have greater success if you survey 1000 people than if you just think up an idea hoping it will work. When you survey people they’ll give you ideas you never thought of. When you try to profit from an idea you thought would work, you’ll spend most of your time trying to convince people to buy it. This makes it much more difficult to be successful and often ends in failure because you get burnt out.

You’l have a much greater chance of creating a successful service niche if there is a high demand with little competition.

4. Offer your expertise

It’s easier to build a business if you already know a lot about it so think about what you are good at then search for a niche where you can offer your talents and skills. If you don’t have the skills you can always acquire them by taking classes, reading books, etc. This is how I began my web design business in the year 2000.

After you find a service niche create a plan to build and market it.

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