Web Design Discussion

How do you know if your sales letter or web page is converting viewers into buyers?

You could ask some of your friends and each could have a different opinion of what headline design to use. That’s not a very solid method of testing. A more scientific way is to split test your sales letter. This is also called A/B testing.

A split test is when visitors get sent to two versions of your sales letter or web page. It creates 2 different versions of your page. One would be your control page (index.html) and the other your test page (index2.html).

Steps for Creating Your Split Test Page.

1. Create your sales letter page

You must have a live web site which you drive traffic to.

2. Tracking software

I use Adtrackz to split test my web pages. Adtrackz creates one split test link. You then direct visitors to this link. Adtrackz will automatically split visitors between index1.html and index2.html. If your visitor orders, you will know which version of the sales page produced the sale.

3. Change one factor on the test page.

Only test one thing at a time then observe the affects. Factors test may include:

headlines
keywords
first paragraph
header graphic
price
bonus
testimonials

4. Analyze your results

After generating traffic to your split test page (you can use Google AdWords for this) you can determine which version performed the best. In Adtrackz you click on Split Test Statistics in the Split Test menu.

Continue testing different factors of your sales letter to increase conversion rates and make more sales. Creating a Split Test is the best way to quickly see what works and what doesn’t.

*******************************
If you are looking for a fast way to market your products,
then Google AdWords is a great solution. You can set up
an AdWords campaign within a few minutes and start
making good money within a few hours.

Read: The Definitive Guide to Google AdWords.

Do you want to increase the sales from your web site or ad?

You could randomly try different things hoping to increase conversion rates however this is like throwing mud at a wall and hoping it will stick.

A more scientific method is using split testing. This allows you to monitor small changes to your ad or web page. You can test different headlines, graphics, navigation or content. Often one small change can result in a higher conversion rate.

How to split test your Google Ads

1. Create a Google Adwords account

This can be done in 15 minutues at: http://www.adwords.google.com

2. Create 2 ads that are slightly different .

One can be the control ad where nothing is changed and the other is the test ad where you’ve changed one keyword. Only change one thing at a time when testing so you can observe which factor makes a difference.

3. Create a landing page

This could be the home page of your web site or a sales page. Since you are only testing which ad works best the landing page should be the same for both ads.

If you were testing landing pages you would create 2 different URLS then split the number of visitors you receive from the ads between the 2 URLS.

4. Track your ads

Place a tracking URL within each ad to monitor which ad pulls best. I use AdTrackz.
It enables you to test any URL, do split testing and shorten long URLS by cloaking them. You can then monitor all your tracking campaigns within AdTrackz with one click.

5. Analyze your results

By split testing these 2 ads you can clearly determine what information works best. Simple changes to the ad such as changing the headline or altering one word may result in a higher click through rate.

Split-Test Your Adwords Ads In 2 Minutes Or Less

A/B spit testing your Google Ads

*******************************
If you are looking for a fast way to market your products
or business, then Google AdWords is a great solution. You
can set up an AdWords campaign within a few minutes and be
making good money within days.

Read: The Definitive Guide to Google AdWords.

One of the best ways to test your ad, web page copy or generate immediate sales is to create an AdWords campaign. It’s quick to set up and easy to track your ads.

What is Google AdWords?

These are ads that run down the right side of the search engine results when you enter a keyword or keyword phrase in the Google search box. They are Pay Per Click (PPC) which means you pay a small fee every time someone clicks on them. The more clicks you receive the more you spend.

The key to success with Google AdWords is to make more money than you spend on the ads. You do this by continually trying different versions of your ad. Often one word or even capitalizing one word may increase your conversion rate.

Other factors affecting your conversion rates may include:

Ad quality
Ad placement
Keyword choice
Landing page design, copy, navigation

Benefits of Google AdWords

1. Fast set-up

It takes less than 30 minutes to set-up your Google AdWords account.

2. Immediate traffic

You can begin receiving traffic almost immediately after your account is created. This beats trying to get organic listings (search results listed in the middle) which may take months to even appear on the front page. If it’s a very competitive term you may never rank on the first page.

3. Fast test results

With a couple of ads you can quickly test if your copy attracts any traffic. If you don’t receive any clicks it means you probably won’t get much traffic to your web site if you use the same copy.

4. Make money

Creating several ads that convert well can make you a lot of money particularly if your product is in high demand and has little competition (not many competing ads).

5. Generate sales for affiliate programs

If you don’t have your own product, you can create ads to sell other peoples’ products through affiliate programs. The beauty of this method is that the company does all the work for you in terms of converting visitors into sales. You just need to generate traffic from your ads and collect commissions for every sale you make.

6. Set a maximum cost per day

You can set your AdWords campaign spending at a predefined amount per day. If you receive a lot of activity, you can tell Google not to display your ad after you’ve spent a certain amount. Once this amount has been reached, your ad won’t display until the following day.

7. Stop or pause campaign at any time

You can pause or stop a campaign at any time if you want to edit your ad.

For a complete guide read to Google Adwords read:
Definitive Guide to Google AdWords

Tips for Google AdWords Success

*******************************
If you are looking for a fast way to market your products
or business, then Google AdWords is a great solution. You
can set up an AdWords campaign within a few minutes and be
making good money within days.

Read: The Definitive Guide to Google AdWords.

Have you ever tested the copy of your web page?

If you don’t test it you’ll never know if your conversion rate can increase. It’s easy to get comfortable with what you currently have if you are already getting a lot of business however the top marketers are always testing things to improve sales.

If you’ve ever tried Google AdWords you’ll know that changing or capitalizing one word in an ad can result in a higher conversion rate.

If you want to test your web page copy set up a Google AdWords campaign.

For example if you want to test a new keyword create 2 different ads for this keyword, then view the number of clicks it gets and observe how it converts. This is known as split testing.

If the new copy converts at an equal or better rate than the old and you think there’s a good chance it will improve your rankings, give it a try. You can always restore your old copy if things go badly.

Don’t completely change your web page copy if you are already getting alot of business. One customer paid a lot of money to get his copy rewritten and his conversion rates decreased.

Make only one change at a time, then monitor your conversion rate to see if it improves.

*******************************
If you are looking for a fast way to market your products
or business, then Google AdWords is a great solution. You
can set up an AdWords campaign within a few minutes and be
making good money within days.

Read: The Definitive Guide to Google AdWords.