Web Site Design, Hosting and Marketing Tips and Tricks
The main purpose of a landing page is to attract attention and get the visitor to purchase your product or subscribe to your opt in form. The disadvantage of written content is that it only appeals to people that wish to read web copy. It’s easy for the visitor to get bored and doesn’t engage the senses unless you hire an expensive copywriter. Many people don’t bother to read a long sales page and quickly leave because they become are uninterested.
Top 7 Benefits of a Video Landing Page
Most visitors to your landing page won’t buy the product the first time they read about it. Some will scan the information then intend to return later and others may want to think about it. A few people will purchase the product right away because it’s exactly what they want or need while others may be impulse buyers (they just got to have it).
What is a squeeze page?
It’s main purpose is to capture contact information of the person visiting your web page so you can follow up with them later via an autoresponder. The autoresponder sends a series of follow-up messages at pre-determined intervals to remind the person about your product and get them to purchase it. It usually takes 7-10 follow-up messages before a person will decide to buy.
The squeeze page typically contains an opt-in form to capture name and email address as shown in the example squeeze page above “Mining Your Opt-In List.”
Design
The design of this page is very simple. It doesn’t contain links at the top (only at the bottom) to distract visitors while reading the content. It uses plenty of white space to focus the person on the web copy.
Web Copy
The content is not as extensive as an ebook sales page because you only want to capture contact information.
Bold Headline
The large red bold headline is used to immediately capture the attention of your visitors. It should stress the main benefit of your product and include your main keywords.
Content body
Break up the main content by using bullet points to make the page easy to read. Focus primarily on the other benefits of your product (what’s in it for me?).
Opt-in form
Make it easy for people to subscribe by only asking for name and email address. Some marketers only ask for email however test it for your yourself to determine what works best. To install the opt-in code on your web page sign up for a reliable autoresponder service.
Read my Review of YMLP for professional email marketing software
This software allows you to set up multiple autoresponders and track how many people actually viewed your email messages. They’ll also provide the html code to copy and paste into your web page.
Privacy Policy
If you’re collecting personal information from your website visitors you need to include a privacy policy page. It’s primary purpose is to say you’re not going to spam your subscribers and it also meets the legal requirements.
Contact Us
Provide a way for visitors to contact you. The link on this squeeze page immediately opens your email box so you can send a direct email. Alternatively you could create a contact page with a contact form.
Your squeeze page can either be a stand alone landing page or integrated in your main website as displayed in the example above.
Landing Page Examples
Ebook Sales Page
****************
To receive a quote on landing page design please visit:
Custom Landing Page Design
Ebooks are a great way to make money on the Net because they are easy to write and deliver, plus you keep 100% of the profits if you write it yourself. The most difficult part is designing the landing page and writing the sales copy.
Landing Page Examples
Ebook Sales Page
Click on the image at the left to view an example of an ebook sales page. This landing page is built into my main website. The reason I did it this way was to capitalize on the traffic generated by my web design site since it receives over 60,000 unique visitors each month (last time I checked). This helps get the landing page indexed almost immediately by the search engines and gain high rankings (it’s currently ranking No 2 on Google for “website promotion” out of 15 million results).
Read my previous articles on:
Landing Page Design Best Practices
Landing Page Types
Landing Page Marketing
Landing Page SEO
Landing Page Optimization
Landing Page Conversion
Even though a landing page is easy to design for a newcomer to Internet marketing it can be overwhelming to put all the pieces together. For instance you need to know how to register a domain name, change the name servers, set up a Web hosting account, understand how to transfer files using FTP software and learn how to use the WordPress backend administration panel to add, edit your content. Even if you manage to build your own landing you may not have the confidence it’s professional enough to launch it to the public. If this is the case it’s better to invest in custom landing page design.
Top 7 reasons to hire a professional designer to design your landing page
The primary goal of your landing page is for visitors to take action such as clicking on the order button instead of just visiting your site and leaving. It’s not enough to just slap up a landing page, some web copy and hope for the best. It requires a lot of thought and continuous testing if you want to make the most money from your website.
Landing Page Conversion Rates — what do they mean?
In my previous articles I discussed landing page optimization and my top 7 link building tips, 2 crucial components for marketing your landing page. Instead of focusing on multiple traffic generation strategies it’s good practice to master one of them before moving on to the next. On you most effective ways to market your landing page is by writing unique articles and submitting them to the top article directories. If you do this on a consistent basis you’ll receive a steady stream of traffic to your landing page.
The Top 3 Benefits of Article Marketing
In my last article I discussed the Top 7 ways to optimize your landing page. This is only one aspect of Landing Page SEO. The other crucial step is link building often called Off Page SEO. Even though your landing page may be highly optimized for the search engines by including keywords throughout the content it won’t gain good rankings if it doesn’t have any incoming links pointing to the page. The number and quality of links will determine how high your website will rank.
Top 7 ways to build links to your landing page
If you want people to find your landing page in the search engines it first needs to be optimized. This means your page must contain keywords people are searching on to get found. If you spend hours writing persuasive copy but doesn’t include the keywords people would use to find your site you won’t attain good rankings in the search engines.
7 Steps for landing page optimization
The types of landing pages you design depend on your goals and objectives. For instance if you intend to sell a product and want to get the best conversion rate, design a landing page that contains no distractions ie header, multiple graphics and navigation bar.
What if you want to add a blog to your landing page website? The best way would be to build your blog into the same landing page website using WordPress.
Lets look at the pros and cons of 3 types of landing pages
So you’ve got a great product you want to sell online and need to design a landing page that will get visitors to click the order button. Most website visitors are in a hurry so they’ll quickly scan your page to see if it’s worth reading (ie what’s in it for me?). If the design or the content doesn’t match the product they’ll leave immediately and perhaps purchase the product from your competitors.
What’s the difference between a home page and a landing page?
 |
|
|
|
 |
Connect with me